Worcester Web Design

Custom Worcester Websites

We develop amazing websites and ecommerce stores. After launch, we'll help you maintain your Worcester website for years to come!

400+ Web Development Projects
400+
Web Development Projects
19 Years of Experience
2004
Founded 19+ Years Ago
120+ Web Design Case Studies
120+
Web Design Case Studies
Webcitz, Digital Marketing Agency
Web Design

Worcester, MA Web Design Professionals

With more than 19 years of experience, we know premium web design! In this time, we've offered Worcester small businesses fresh web design services to help them build new websites from scratch and revamp their existing websites.

With a population of 185,186 in Worcester, you'll want to ensure a highly functional and useful website for your business to help stay ahead of the competition.

As a full-service website design firm, when your template or custom web design project is finished, our award-winning team will discuss optional website services such as online marketing, website hosting, and web maintenance with you.

Throughout the template or custom website design process, you'll be so glad you chose us instead of an alternative Massachusetts web development service!

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Our Worcester Web Services

We are a comprehensive web development agency with a large team of in-house web designers and ecommerce developers. Our web design team is separated into two groups, each focusing on either template or custom website design services.

1.) Template-Based Web Developments

Looking for an affordable website? Your Worcester small business might be interested in a template site!

Rather than designing mockups and developing a custom template for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

But don't worry - you'll have the option to choose your preferred template for us to install on your development site.

Next, we will modify the theme to use your color scheme and then add in your web pages.

The starting price for a templated website design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce website developments, the cost and turnaround will be higher.

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2.) Custom Web Designs

As a custom website development agency, we love to begin every Worcester website design service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of web development work. In addition, these mockups can undergo changes until you're pleased with the design concept, enabling you to advance with certainty.

Following your approval of the design mockup, our website development team will integrate it into a custom theme. There are many benefits to a custom template, including a simplified codebase that often has better website performance and usability since it was developed specifically for your Worcester company.

The starting price for a custom website design is $9,500, and it can be completed in as little as a few months. For custom ecommerce web designs, the price and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in website maintenance services.

We view web maintenance to be a reactive support service that provides your Worcester business access to a web developer or ecommerce developer who can solve nearly any website problem you have.

Here are some examples of website requests that Worcester web maintenance agencies might help with:

  • Making sure your website's platform is up to date.
  • Keeping apps, themes and plugins updated.
  • Adding new web pages as you release new information.
  • Writing new blog content to help you stay fresh.
  • Rearranging your Worcester site's navigation menu.
  • Making your pages faster to pass Google Core Web Vitals.
  • Making backups of your website's files and databases.
  • Changing the look and feel of your website.
  • Fixing site audit errors or Google Search Console coverage issues.
  • Improving technical SEO by adding structured data, open graph tags, etc.
  • Investigating and solving any other website issue.
  • Importing / exporting ecommerce product data.

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A Few of Our website design experts

Website Cost Calculator

Answer a few simple questions about your project and our Website Design Website cost calculator will recommend a budget for your Website development. For a custom quote, just call 800-796-8263 or send us an email.

Set Goals for Your Worcester, MA Website

Before proceeding with the selection of a template or custom web development agency for your Worcester business, it is important to understand what the goals are for your website project. The most common goals we've seen for Worcester web development and ecommerce web design projects include:

  1. To create a website or online store for a new business in Worcester.
  2. To refresh an existing website or storefront with a cutting edge, professional look and feel.
  3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
  4. To pass Google Core Web Vitals.
  5. To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
  6. To improve lead generation through design improvements.
  7. To get more online sales from their ecommerce website.

Let's figure out what you want from your Worcester web design project!

If you live in Worcester, you probably love the Holy Cross Crusaders football team. Go Holy Cross Crusaders! In addition to designing Worcester-area websites, our company also provides web development services to those in Boston, Cambridge, Lowell, Springfield, and Worcester.

Worcester Website Designers

Picking a Platform for Your Worcester, MA Website

The foundation of your Worcester website is the content management system you choose for the design project. While our top website developers and ecommerce web developers are well-versed in multiple platforms, we prefer to only provide website design services in WordPress, and ecommerce development services in Shopify or WooCommerce.

1.) WordPress

WordPress is simply the most popular open-source website platform, with more than 40% market share throughout Worcester and the greater Massachusetts area.

WordPress is the most popular CMS in Worcester, but it's also the best in terms of overall performance and scalability of a customized web design. Although there are dozens of content management systems to choose from, we've found WordPress to be the most scalable for designing websites.

  • You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
  • There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
  • WordPress has a large following among expert web development agencies and freelance web designers, helping ensure you can find a local Worcester website developer to help you.

5 Steps to a Winning Website Project

2.) WooCommerce

If you run an ecommerce website with WordPress, you'll probably need a WooCommerce website developer in Worcester.

We help Worcester startups and ecommerce businesses build and launch awesome stores with WooCommerce.

Here are some of the reasons our ecommerce web designers tend to recommend WooCommerce:

  • We often recommend WooCommerce for Worcester web design projects that require a custom designed template with complex functionality, but are working on a limited budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
  • We often recommend WooCommerce for Worcester organizations with an existing WordPress website. It doesn't make sense to spend a lot of time and money redesigning your content-based website just to add ecommerce.
  • WooCommerce is a great open-source option for Worcester small businesses. You don't have to pay a monthly fee for WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
  • We also recommend WooCommerce for those in an industry not accepted by Shopify.

WooCommerce Development

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. If you want to run an ecommerce website in Worcester, you'll probably need a Shopify web designer.

Our Shopify developers have experience designing websites for online companies in and around Massachusetts.

Here are some of the reasons our ecommerce web developers often recommend Shopify:

  • We often recommend Shopify for Worcester merchants interested in a hosted ecommerce platform. Shopify allows you to run an ecommerce business in Worcester without the hassle of hosting configurations or platform updates.
  • We often recommend Shopify for Worcester web companies without a lot of custom functionality requirements. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, you'll find getting Shopify apps often require monthly subscriptions versus one-time purchases for WordPress plugins.
  • The best ecommerce platform for Worcester organizations that rely heavily on fast delivery times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Shopify Development

Questions to Ask a Worcester, MA Web Designer

There are several important questions to ask your prospective Worcester website development or ecommerce web development company before proceeding with your project. Let's go over some of the most common ones we get asked before starting a custom web development or ecommerce development project:

  • Does the website designer outsource the project? We do not outsource custom web development or ecommerce web design projects for Worcester small businesses. We have our own internal team of USA website developers.
  • Will the web designers make 301 redirects to help preserve search rankings? For any Worcester web development project that will replace an existing website, we plan out 301 redirects early in the project.
  • Does the web designer plan to create a mockup, or provide template samples, before building the site? We find it is easier to create a design mockup for Worcester site projects to help everyone understand the design direction before the website build gets too far along. However, that is only feasible if you choose a custom website development service. If you opt for a theme-based website, we'll provide several template samples for you to review instead.
  • What platform does your Worcester website designer use? Due to its ease of use, popularity, and scalability, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
  • How fast can your Worcester web development team turn things around? Most of our custom web design projects are ready in two to three months, but template websites are closer to three to four weeks. Ecommerce projects usually require more time.
  • Does the website design firm provide creative solutions? As a comprehensive web development agency, we love a challenge! Let us know what you have for unique needs and we will be happy to assist!

Worcester Website Designers

Other Services for Your Worcester, MA Website

There is more to a successful template or custom web development project for your Worcester, MA business than you might realize. Let's explore some additional services, which are completely optional, to help you get the most out of your Worcester website:

  • Content Writing: Not sure how to express yourself in writing? Let our content writers help your Worcester small business write web page or blog content to describe your company and its products or services.
  • Search Engine Optimization Game Plans: Want to improve organic traffic in or around Worcester? To help with on-page, off-page, and technical search engine optimization, we have our own team of SEO specialists.
  • Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Let us create effective landing pages for your organic and paid traffic.
  • Web Maintenance: Want help making edits to your template pr custom Worcester website after it launches? If you need help updating your website, ask about our web maintenance plans.
  • ADA Website Accessibility: Not sure whether your Worcester, MA website needs to be accessible? Our solutions use artificial intelligence to fix accessibility issues on your website.
  • Designing Logos: Getting ready to start a business in Worcester, but still need a logo? Allow our graphic designers to provide you with logo design concepts for your small business.
  • Web Hosting: Need somewhere to host your site after it launches? Our server administration and web design team work together to ensure fast WordPress hosting services!

No matter what your business needs for its website, you'll find our comprehensive website development agency to be your solution provider!

Worcester Website Designers

Why Choose Us for Your Worcester, MA Web Services

Because we love Worcester as much as you do! There are so many exciting things to do in Worcester, like visit popular destinations of Worcester Art Museum, Green Hill Park, Wormtown Brewery, and others. For more fun ideas around Worcester, check out this website!

We have more than 19 years of experience designing awesome, high-converting websites for small businesses and large corporations! You can trust our experts to handle your professional website design quickly and efficiently.

  • We do not outsource Worcester web development projects. Check out our web design portfolio to see example content websites or ecommerce stores we've built.
  • We have our own in-house team of skilled web designers.
  • Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
  • We're professionals in SEO, UX, and website speed.
  • We provide free web development tools, such as color scheme pickers and password generators.
  • Our digital marketing team is experienced in Worcester search engine optimization services to help you improve search placements and organic traffic.
  • Our website designers are knowledgeable within WooCommerce and Shopify for any Worcester ecommerce website design project you need completed.
  • You can reach us by phone, live chat, or email.
  • We help with routine Worcester website maintenance services to help you keep your website fresh.
  • To really expand upon your website advertising, we can offer Worcester paid ads management and Worcester social media management to help you target potential customers outside of organic search results.

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Hear what our customers are saying

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!

Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

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