WebCitz is a top SEO company helping water departments, utility companies, libraries, parks, community centers, town halls and municipalities increase organic traffic. Our team often provides local SEO on WordPress, Joomla and Laravel websites for municipal organizations with content-based websites. For those municipal organizations with ecommerce websites, we typically perform ecommerce SEO on WooCommerce, BigCommerce and Shopify websites.
The SEO industry is saturated with people claiming to be experts in SEO for municipalities. The team at WebCitz makes this claim to municipal organizations, but we can back it up by asking you how you got to our website! Our municipality SEO agencies can apply the same on page SEO strategies and off page SEO strategies to your website that helped bring you to our website. If you searched for "municipal SEO agencies," you've found the SEO company that can get your municipality to rank higher!
Are you looking for more community members for your municipality? We can help make it happen by working to increase your search ranking for municipal-related keywords in search engines! Before starting, our team will talk with you about the target market, conversion goals and past marketing performed for your municipality to get a better understanding of how we can help. From there, we scan the website of your municipality for onsite issues, content quality, and rank positions which we then compare against other water departments, utility companies, libraries, parks, community centers, town halls and municipalities in your area. We take the time to talk with you about your municipality, analyze data from multiple reporting systems and pull from our own marketing experience to help improve the search rankings of your municipality. After this initial research, we put together a detailed SEO plan that will have the appropriate balance of website fixes, content writing, landing page optimizations, speed improvements, meta changes, inbound linking and other SEO services that will help improve your website's ranking within the allocated monthly SEO budget of your municipality.
Most SEO agencies working with municipalities try to hide their methods and tactics when explaining what they will do for the website of your municipality, but search engine optimization strategies that work for municipal organizations aren't a complete mystery. The best search engine optimization agencies for municipal organizations involves hundreds of factors, but the most common areas to work on are improving website content, increasing website speed, building inbound links and fixing onsite issues. The major search engines are huge corporations that aren't going to be fooled by keyword stuffing, hidden paragraphs and other SEO gimmicks that worked for municipal organizations decades ago. If you want to be found in search results for municipal organizations then you need to give search engines a reason to want to include your municipality in their search results. Our agencies will help you discover how to get your municipality ranked higher in search engines for the keywords and phrases important to your municipality.
A lot of the municipal organizations we talk to don't understand the importance of website content, which is best explained by looking at what goals a search engine attempts to achieve. A search engine's purpose might be to help a person find relevant websites of municipal organizations. To clarify, the key takeaway is a search engine helps the person performing a search, it doesn't necessarily try to help a specific municipality be found. When a search engine crawls the website of your municipality it will scan through your content to determine if you are relevant to potential community members looking for you. If your website has minimal content because it links to external websites to explain what you offer community members or has low word count, duplicate content, hidden content or poor grammar then search engines will likely determine your website as not relevant to people looking for municipal organizations. Our agencies can help you improve the website content of your municipality by discovering the keywords your website is missing, writing unique content, building better landing pages and much more!
As mentioned earlier, the purpose of a search engine might be to help a person find websites relevant to their search queries for municipal organizations. That extends to ensuring the recommended municipality websites will load relatively quickly compared to other municipality websites. If the website of your municipality is being slowed by unnecessarily complex database queries, a bloated template, unoptimized images, conflicting plugins or any number of other factors then you may see a drop in municipal-related search phrases. We have agencies that can assess your website's speed issues and work with you to increase the speed of your website so your municipality can reach more community members.
Another important factor in search placement is the number of quality inbound links pointing to the website of your municipality. Search engines look at the number of quality inbound links your municipality has to determine its popularity, trust and authority. The process of building quality inbound links is likely the most challenging and time consuming part of SEO services for municipal organizations. That being said, our team of agencies have experience helping municipal organizations build quality inbound links through ecommerce affiliate programs, references in news articles, directory inclusions, professional review websites and many other municipal inbound linking opportunities.
There are numerous types of onsite website issues that can negatively impact the search placement of your municipality. For example, launching a new website for your municipality without creating 301 redirects can lead to your current and prospective community members seeing 404 pages, which will likely lead to large declines in search rank and organic traffic. Even unoptimized page titles or meta descriptions, duplicate content issues and mobile experience issues can negatively impact the search placement of your municipality. Our team can add your website to our automated scanning system to monitor for onsite issues and have them corrected to help prospective community members searching for you.
WebCitz can help you show up higher within Google Maps when someone searches for local municipalities. This is a great way for your municipality to reach more potential community members in your area. We will go over some easy changes you can make that can help you improve your visibility in local maps during our initial SEO review of your municipality.
If you are serious about increasing the number of phone calls, inbound leads or purchases from your website then you need a team dedicated to the success of your municipality. We have a large, in-house marketing team that is ready to divide-and-conquer all of the toughest SEO and digital marketing challenges facing municipal organizations.