Fredericton Digital Marketing

Internet Marketing in Fredericton

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Fredericton clients run effective internet advertising tactics.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Fredericton Internet Marketing Specialists

We're a results-driven online marketing firm serving businesses in Fredericton.

To help attract new audiences and boost brand awareness, our Fredericton-focused website advertising experts help clients with search engine optimization plans, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

With lead generation, conversion rate optimization, email marketing, social media advertising, sales funnel development, and more, we help you convert customers and make money!

We often provide Fredericton businesses with complete digital advertising packages, but we can also help fill in the gaps in your large corporation's marketing department.
Clutch Ecommerce
Clutch Link
Forbes Council
Goodfirms SEO
Manifest SEO
Upcity Agency

What is Internet Advertising for Fredericton, New Brunswick Small Businesses?

Simply put, online advertising throughout Fredericton is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Fredericton business owners think of website advertising as another phrase for SEO or paid advertising. Those two services are both used in digital advertising, but neither fully explains what a modern Fredericton internet advertising program entails.

Improving Website Visibility

The latest online marketing services often use numerous website marketing tactics, all working together to help you get more visibility and conversions throughout Fredericton and the rest of the country.

For instance, the best digital marketing services in Fredericton will include these things:

  • Drive traffic to your digital assets (apps, sales funnels, websites, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Increase revenue for your Fredericton organization through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build trust in Fredericton by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Fredericton-area websites, our digital advertising firm also offers Moncton, Saint John, and Fredericton small businesses and large corporations a proficient online marketing service.

A Few of Our digital marketing experts

Our Online Advertising Services for Fredericton Businesses

We're a team of website advertising experts, just 2301 kilometers away, who know and understand the latest digital marketing trends for Fredericton small businesses. Take advantage of our experience in more than 100 business industries throughout Fredericton, and the rest of the country, to help increase traffic and improve conversions across your digital assets.

1.) PPC Management

PPC Management refers to creating and optimizing Fredericton PPC advertising plans. Despite that simple explanation, let's explore it further.

To provide premium PPC management, a PPC advertising firm for Fredericton often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid ads for a local Fredericton company is much different from how you'd handle it for an ecommerce brand.

For example, local Fredericton service providers are often only interested in qualified leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Fredericton PPC, it's important to understand what metrics will be used. For paid ads to be effective, most Fredericton paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with PPC advertising, your Fredericton small business should utilize multiple advertising plans and marketing tools. For example, the best Fredericton paid advertising plans will include plans to:

  • Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
  • Make money online or through qualified leads for your Fredericton small business.
  • Utilize third-party attribution software to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter that are used in Fredericton internet marketing. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Fredericton company grows quality leads or cost-effective sales.

The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social ads is a huge opportunity for most established Fredericton businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads firm helps Fredericton businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our social media ads agency also recommends putting in place plans for conversion optimization and retargeting within these Fredericton website advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Advertising

In internet advertising, Fredericton search engine marketing is used to place ads on search engines like Google and Bing. Your Fredericton company will benefit from Google paid ads and Bing advertising since they provide a quick and easy way to connect with an engaged audience searching for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to increase leads and improve revenue, which makes paid advertising a cost-effective Fredericton online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Fredericton.

Search Engine Advertising

4.) Lead Generation

A local Fredericton service provider's main goal of an inbound marketing program is to get leads. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Fredericton lead generation strategies are going to be critical.

Our online marketing team has tried and implemented so many different lead generation plans in the past. A few of the most popular lead generation strategies include offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Fredericton small business.

Downloading Facebook Leads

5.) CRO

There is almost no reason to neglect conversion rate optimization within Fredericton digital advertising services. This is an essential component of any kind of internet advertising in Fredericton since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO plans that work for one Fredericton business might not work for another Fredericton business, even if they're in the same market.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

True conversion rate optimization for Fredericton websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Fredericton, and many other factors.

Conversion Optimization eBook Cover

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Fredericton company from their first interaction all the way to the transaction. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Fredericton small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The use of a conversion funnel for your Fredericton small business is more difficult than the explanation of its concepts. Many of the most successful sales funnels produce millions of dollars a day for their New Brunswick organizations. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Fredericton business.

We have experience in plenty several types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and more. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Fredericton internet marketing campaign.

Click Funnels Development

7.) Email Marketing

With effective email marketing strategies, you can raise brand awareness, build website traffic, engage past customers, boost sales, and find out what's going on with your target audience.

For email marketing management, we help our Fredericton clients use Mail Chimp, Campaign Monitor, and Constant Contact. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

The most important part of email marketing is developing a plan to drive your subscribers. We help Fredericton email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Businesses in Fredericton use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. This digital marketing approach for Fredericton websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

Once your target customers in and around Fredericton recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. Putting together the right content marketing plan for Fredericton businesses is what we do.

Before you start content marketing, you should figure out who your target audience is. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. The case study method is great for showing expertise as a leading internet advertising company in Fredericton, but it works in other industries too. These are all effective ways to market content if you implement them correctly within your Fredericton company.

YouTube Video Content

9.) Online Reputation Management (ORM)

Search engines use your online reputation in Fredericton to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Fredericton to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Fredericton brand.

For local Fredericton service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

For ecommerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Fredericton storefront. Online shoppers in Fredericton want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Fredericton doctors or Fredericton attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even search engine optimization can help you get the best possible first-page results for your online reputation in and around Fredericton.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a leading online advertising agency for Fredericton, we have our own video production department. This has been really helpful for content marketing tactics that need original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. Video production is a great tool for your Fredericton digital advertising strategy. Videos are good for demonstrating products, teaching new concepts, and extending visitor time. In Fredericton online marketing services, you can also use videos to bring your campaigns to life.

Video Production and Marketing

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian website marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They're a Toronto-based screen printing and embroidery company. We've sent many of our digital marketing clients to them to get custom apparel, drinkware, and other items. It won't be hard for them to put your company's logo, monogram, or other artwork on your promotional products!

Why You Should Invest in Digital Advertising for Your Fredericton, New Brunswick Website

If you run a business in Fredericton that sells products or services, you're going to need marketing to increase sales. There are many reasons to consider Fredericton internet advertising plans over other, more traditional, marketing plans. Here are a few reasons why your New Brunswick small business should embrace website marketing:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • Everyone in Fredericton is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Fredericton or throughout New Brunswick?
  • The flexibility of Fredericton digital marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • In Fredericton, digital marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Fredericton!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Fredericton, New Brunswick Digital Advertising Services

To start your internet advertising plan for your Fredericton business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Fredericton online advertising service to prevent spending time on ideas that won't positively impact the business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Fredericton or beyond is important. You can then make sure you're targeting your Fredericton website advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Fredericton audience. This will help ensure you focus on the right keywords for your Fredericton digital marketing and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing plans sooner

If you plan to incorporate SEO in your Fredericton digital plan, make that your first priority. In online marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Fredericton small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Fredericton paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Fredericton lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Fredericton website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Fredericton website visitors.

6.) Plan for continuous testing

When these Fredericton website advertising plans are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Fredericton digital advertising service should always be focused on conversion rate optimization.

Fredericton Website Designers

Why Choose WebCitz for Your Fredericton, New Brunswick Online Marketing Tactics

Our goal is to be your Fredericton business website advertising partner! There are many factors to consider when researching Fredericton digital marketing agencies. We've got 19 years of experience, so you can trust the Fredericton digital advertising plans we suggest. Often, these are the same internet advertising tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Fredericton probably has a lot to do with our own website marketing plan.

Most importantly though, you should choose our digital marketing agency for your Fredericton small business because you feel confident we are the right team for your Fredericton company. We are only a short drive of 23 hours and 44 mins away from you in Fredericton, but that time is reduced further if you call or email!

Our Team

Here are a few reasons we suggest considering our internet marketers for your Fredericton marketing services:

  • We have been in business since 2004, which means we have more than 19 years of experience.
  • We get most of our leads and new clients in Fredericton from our own online advertising campaigns.
  • You likely found our website in Fredericton after performing an online search for a service we offer.
  • Our marketing team performs all of our Fredericton digital marketing services, which means we don't outsource the work.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We're professionals in Shopify, WordPress, and WooCommerce for any Fredericton online advertising campaigns that need website design or web maintenance & support.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

Our digital advertisers are the ones you should keep in mind when you need Fredericton internet marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online marketing firm.

800-796-8263 Email Us

Hear what our customers are saying

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!

Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:

Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

Related Blog Articles

Email Us

Lets Talk About Fredericton, New Brunswick Digital Marketing!