Albuquerque Digital Marketing

Internet Marketing in Albuquerque

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Albuquerque clients run effective internet advertising tactics.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Albuquerque Internet Marketing Specialists

We've been offering to assist Albuquerque-area small businesses strengthen their online advertising for more than 19 years.

To help attract new audiences and boost brand awareness, our Albuquerque-focused website marketing specialists help clients with SEO tactics, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

With sales funnel development, lead generation, conversion rate optimization, email marketing, social media advertising, and more, we help you convert customers and make money!

We often provide complete digital marketing services to Albuquerque small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets.
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Upcity Agency

What is Internet Marketing for Albuquerque, NM Businesses?

It's pretty basic: Albuquerque online advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Albuquerque business owners think of website advertising as another phrase for SEO or paid advertising. Those two services are both used in digital advertising, but neither fully explains what a modern Albuquerque internet advertising program entails.

Improving Website Visibility

Today's online marketing services often include dozens of website marketing tactics, all working in tandem to help you drive visibility and conversions throughout Albuquerque, New Mexico or nationwide.

For instance, the best digital marketing plans in Albuquerque will include these things:

  • Drive traffic to your digital assets (sales funnels, websites, apps, etc) through social media marketing, affiliate marketing, paid advertising, or SEO.
  • Boost your Albuquerque business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build trust in Albuquerque by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Albuquerque, you probably love the New Mexico Lobos basketball team. Go New Mexico Lobos! In addition to marketing Albuquerque-area websites, our digital advertising firm also offers Albuquerque, Las Cruces, Roswell, and Santa Fe small businesses and large corporations a proficient online marketing service.

A Few of Our digital marketing experts

Our Online Advertising Services for Albuquerque Businesses

For Albuquerque small businesses, we're a team of digital marketing experts who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Albuquerque, and the rest of the country, to help get traffic and increase conversions across your digital assets.

1.) Paid Ads Management

The act of creating and optimizing Albuquerque paid advertising services is known as PPC ads management. Despite that simple explanation, let's explore it further.

To provide professional paid ads management, a paid advertising company for Albuquerque often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local area business differs from paid advertising for an ecommerce store.

For example, localized Albuquerque service providers are often only interested in qualified leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Albuquerque paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Albuquerque paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Albuquerque business needs to use multiple tactics and marketing tools. For example, the best Albuquerque paid ads services will include tactics to:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Increase revenue for your Albuquerque business through qualified leads or online sales.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Engage users in story creation, email collection, and user generated content.
  • Test ad creatives across various ad placements and between different media formats.

2.) Social Ads

With social media ads, Albuquerque website marketing plans use LinkedIn, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead gen or sales generation tool for your Albuquerque company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Albuquerque small businesses, it can be costly for those businesses that aren't ready for it.

Our social media advertising agency helps Albuquerque small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our Albuquerque website marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Engine Ads

In internet marketing, Albuquerque search engine advertising is used to place ads on search engines like Google and Bing. You will find that Google ad campaigns and Bing ads offer a quick and effective method for connecting your Albuquerque business to an engaged audience that is actively looking for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and get revenue, which makes paid advertising a cost-effective Albuquerque internet advertising tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Albuquerque.

Search Engine Advertising

4.) Lead Generation

A local Albuquerque service provider's main goal of an inbound marketing program is to drive leads. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Albuquerque small businesses looking to get sales from their site.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online marketing team at some point in the past. Among the most common lead generation plans are creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, and nurturing contacts with email.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Albuquerque organization.

Downloading Facebook Leads

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Albuquerque internet marketing solutions. This is an essential component of any kind of online marketing in Albuquerque since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO strategies that work for one Albuquerque small business might not work for another, even when they are in the same field.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile site glitches, adding exit-intent popups, and defining value for the visitor.

For some Albuquerque websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Albuquerque, and many other factors.

Conversion Optimization eBook Cover

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Albuquerque company from their first interaction all the way to the transaction. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Albuquerque company. The funnel narrows at the bottom to represent the various exit points within the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The development of a revenue funnel for your Albuquerque organization is more difficult than the explanation of its concepts. Many of the most successful sales funnels produce millions of dollars a day for their New Mexico businesses. To develop a sales funnel that produces value for your Albuquerque business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

We have experience in plenty several types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and more. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Albuquerque internet marketing campaign based on more information about your small business.

Click Funnels Development

7.) Email Marketing

With effective email marketing tactics, you can raise brand awareness, grow website traffic, engage past customers, drive sales, and find out what's going on with your target audience.

We help our Albuquerque digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

The most important part of email marketing is developing a plan to increase your subscribers. We help Albuquerque email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Albuquerque small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Albuquerque websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Albuquerque begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Albuquerque internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Albuquerque website marketing company. These are all effective ways to market content if you implement them correctly within your Albuquerque organization.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Albuquerque and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Albuquerque, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Albuquerque brand.

For nearby service companies in Albuquerque, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Albuquerque storefront. Online shoppers in Albuquerque want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Albuquerque doctors or Albuquerque attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Albuquerque website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Albuquerque.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a comprehensive internet marketing agency for Albuquerque, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Albuquerque website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Albuquerque digital marketing plans to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Internet Marketing for Your Albuquerque, NM Website

You're going to have to think about marketing in Albuquerque if you manage a business that sells something. There are many reasons to consider Albuquerque internet advertising plans over other, more traditional, marketing plans. Here are a few reasons why your New Mexico small business should embrace website marketing:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • Everyone in Albuquerque is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Albuquerque or within New Mexico.
  • The flexibility of Albuquerque digital marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • In Albuquerque, digital marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Albuquerque!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Albuquerque, NM Digital Advertising Services

It's important to create a plan with measurable business goals before beginning your internet advertising plan for your Albuquerque-based company. You want to ensure everyone involved understands the ultimate goal of the Albuquerque website marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Albuquerque or beyond. You can then make sure you're targeting your Albuquerque digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Albuquerque audience. By doing this, you'll make sure your Albuquerque digital marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing packages sooner

If you plan to incorporate search engine optimization in your Albuquerque digital strategy, make that your first priority. In online advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Albuquerque organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Albuquerque paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Albuquerque lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Albuquerque website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Albuquerque website.

6.) Strategize for consistent testing

If you've got all these Albuquerque digital marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Albuquerque internet marketing campaign, you should be optimizing conversion rates.

Albuquerque Web Designers

Why Choose WebCitz for Your Albuquerque, NM Online Advertising Services

If you're a small business in Albuquerque, we want to be your digital marketing partner! There are many factors to consider when researching Albuquerque digital marketing companies. We've got 19 years of experience, so you can trust the Albuquerque internet marketing strategies we suggest. These are often the same Albuquerque online marketing plans we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Albuquerque probably has a lot to do with our own website advertising service.

Most importantly though, you should choose our digital marketing company for your Albuquerque organization because you feel confident we are the right team for your Albuquerque company.

Our Team

You might want to consider these ideas from our internet advertisers if you need Albuquerque marketing plans:

  • We have been in business since 2004, which means we have more than 19 years of experience.
  • We get most of our leads and new customers in Albuquerque from our own website marketing plans.
  • You likely found our website in Albuquerque after performing an online search for a service we offer.
  • Our marketing team performs all of our Albuquerque digital marketing plans, which means we don't outsource the work.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We're consultants in WordPress, WooCommerce, and Shopify for any Albuquerque website marketing plans that need web development or web maintenance & support.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

Our internet marketers are the ones you should keep in mind when you need Albuquerque internet advertising companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online advertising agency.

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Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:

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Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

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Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.

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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

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These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!

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This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

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