Fargo Digital Marketing

Online Advertising in Fargo

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Fargo clients run effective website marketing tactics.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Fargo Online Advertising Consultants

We're a results-driven website advertising firm serving businesses in Fargo.

With a focus in Fargo, our digital advertising consultants help companies with SEO plans, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with social media advertising, sales funnel development, conversion rate optimization, email marketing, social media advertising, and much more!

We often provide Fargo businesses with complete online marketing packages, but we can also help fill in the gaps in your large corporation's marketing department.
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What is Website Marketing for Fargo, ND Small Businesses?

Simply put, digital marketing throughout Fargo is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Fargo business owners, digital advertising is a fancy way of saying SEO or paid ads. While both of those services are used in online marketing, neither fully explain the depth of a fresh website marketing program for Fargo-based small businesses.

Improving Website Visibility

The latest digital marketing campaigns often use numerous digital advertising plans, all working together to help you get more visibility and conversions throughout Fargo and the rest of the country.

For example, the best internet advertising plans in Fargo will include plans to:

  • Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Fargo business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build trust in Fargo by using content marketing, video production, backlink building, reviews, and social proof.
  • Create and nurture relationships with email, SMS, and social media.

If you live in Fargo, you probably love the North Dakota State Bison football team. Go North Dakota State Bison! In addition to marketing Fargo-area websites, our online advertising agency also offers Bismarck, and Fargo small businesses and large corporations a proficient digital marketing service.

A Few of Our digital marketing experts

Our Digital Marketing Services for Fargo Small Businesses

We're a team of internet marketing specialists who know and understand the latest online marketing trends for Fargo companies. Use our experience in more than 100 business industries across Fargo, and the rest of the country, to help grow traffic and boost conversions.

1.) Paid Ads Management

PPC Management refers to creating and optimizing Fargo PPC advertising services. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide experienced PPC management, a paid advertising agency for Fargo should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

For example, nearby Fargo service providers are often only interested in qualified leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that builds traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Fargo PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Fargo paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with PPC advertising, your Fargo organization needs to use multiple strategies and marketing tools. Some of the best paid advertising packages in Fargo strive to:

  • Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Increase revenue for your Fargo small business through qualified leads or online sales.
  • Utilize third-party attribution software to better understand ad attribution.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Engage users in story creation, email collection, and user generated content.
  • Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

With social ads, Fargo digital advertising services use LinkedIn, Instagram, Facebook, Twitter, or TikTok to run paid ads. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Fargo company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a good opportunity for established Fargo small businesses, but it's expensive for those not ready to make the most of social media ads.

Our social media advertising company helps Fargo organizations build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our Fargo digital advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Social Media Ads

3.) Search Ads

Search engine marketing in Fargo involves running PPC advertising on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and simple ways to get your Fargo small business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective Fargo website marketing tactic. For any search engine advertising campaign in Fargo, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Search Engine Advertising

4.) Lead Generation

A nearby Fargo service provider's main goal of an inbound marketing program is to increase leads. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Fargo lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our website marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Fargo business.

Downloading Facebook Leads

5.) Conversion Optimization

There is almost no reason to neglect CRO within Fargo website marketing solutions. This is a critical aspect of any type of digital marketing in Fargo since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Fargo organization might not work for a different Fargo business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Fargo websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Fargo, and many other factors.

Conversion Optimization eBook Cover

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Fargo company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Fargo business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a conversion funnel for your Fargo business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their North Dakota small businesses. To develop a sales funnel that produces value for your Fargo business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Fargo website marketing plan.

Click Funnels Development

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Fargo website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Fargo email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Fargo small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Fargo websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Fargo begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Fargo digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Fargo internet advertising company. These are all effective ways to market content if you implement them correctly within your Fargo company.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Fargo and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Fargo, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Fargo brand.

For local service companies in Fargo, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Fargo storefront. Online shoppers in Fargo want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Fargo doctors or Fargo attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Fargo website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Fargo.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a comprehensive digital marketing agency for Fargo, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Fargo online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Fargo website marketing plans to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Digital Marketing for Your Fargo, ND Website

If you run a business in Fargo that sells products or services, you're going to need marketing to drive sales. There are lots of reasons to choose Fargo digital advertising packages over other marketing strategies. Let's go over some of the great reasons to implement online advertising strategies within your North Dakota business:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • In Fargo, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Fargo or within North Dakota.
  • The flexibility of Fargo digital marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • In Fargo, digital marketing is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Fargo!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Fargo, ND Digital Advertising Services

To start your internet advertising plan for your Fargo business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Fargo online advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Fargo or beyond is important. This helps you tailor your Fargo website marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Fargo audience. By doing this, you'll make sure your Fargo website advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing services sooner

If you plan to incorporate search engine optimization in your Fargo digital strategy, make that your first priority. In internet advertising, SEO moves the slowest. Search engines take weeks or months to recognize and index the edits you make to your website, your content, and your backlinks.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Fargo small business. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Fargo that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Fargo lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Fargo website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Fargo website.

6.) Strategize for consistent testing

If you've got all these Fargo online advertising strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Fargo digital marketing campaign.

Fargo Website Designers

Why Choose WebCitz for Your Fargo, ND Internet Marketing Solutions

Our goal is to be your Fargo small business online advertising partner! When researching Fargo website marketing companies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Fargo digital marketing strategies we suggest for your small business. Often, these are the same internet marketing strategies we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Fargo because of the effective implementation of our own online advertising campaign.

However, you should select our website advertising firm because you feel confident we're the right team for your Fargo business.

Our Team

You might want to consider these ideas from our digital advertisers if you need Fargo marketing packages:

  • We have been in business since 2004, which means we have more than 19 years of experience.
  • We get most of our leads and new customers in Fargo from our own online marketing services.
  • You probably found us in Fargo after searching for a service we offer.
  • We don't outsource Fargo website advertising packages because we have our own team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • If you're searching for Fargo digital advertising plans that include web design or web maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

Our digital marketers are the ones you should keep in mind when you need Fargo digital advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.

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