Grande Prairie, AB PPC Agency

Our Grande Prairie, AB PPC Ads Management Tactics

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Grande Prairie. That is an incredibly simple explanation though, so let's dive a little deeper.

A PPC advertising firm for Grande Prairie often begins by getting to know your company and its business model before providing experienced PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Local service providers in Grande Prairie, for instance, are often only interested in good leads. To accomplish this, paid ads can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through PPC advertising that increases traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Grande Prairie paid ads management is understanding the metrics that will be used to optimize and scale. Most Grande Prairie paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Grande Prairie business needs to use multiple tactics and marketing tools. Pay-per-click campaigns in Grande Prairie should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Grande Prairie small business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Grande Prairie-area paid ads campaigns, our team also offers Calgary, Edmonton, Red Deer, Lethbridge, Medicine Hat, small businesses and large corporations a skilled PPC management service.

Pricing for Grande Prairie, AB Paid Ads Management

The price of our PPC management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Grande Prairie, AB Businesses

One of the most obvious benefits of Grande Prairie paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running paid advertising in Grande Prairie, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in PPC advertising or scale your existing ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid advertising and digital marketing can greatly enhance your Grande Prairie business's digital marketing game plan. Remember, more traffic doesn't always mean more conversions!

How We Manage Grande Prairie, AB PPC

Our team of paid ads experts is knowledgeable about the latest paid ads trends in Grande Prairie. Take advantage of our experience across dozens of business industries to help grow traffic and conversions to your Grande Prairie digital assets.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.

A search for "Grande Prairie Roofer" on a search engine, for example, might lead someone to a roofing company in Grande Prairie. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Grande Prairie.

What if, however, that exact match keyword wasn't producing enough search volume and the Grande Prairie roofing company wanted to increase their traffic and conversions? The solution would require keyword research.

Typically, the paid advertising manager will discuss with the Grande Prairie roofing company what types of services to target more often. It might also require some broadening of the keyword targeting.

For instance, the Alberta paid ads manager might discover high search volume for "Clairmont, Canada roofing companies" or even "Grande Prairie roof repair." The first phrase is targeting a nearby location to Grande Prairie, which might still be in the service area of the Grande Prairie roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In Grande Prairie paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. However, Bing Ads and Google Ads also allow audience targeting.

Let's take a look at audience research and targeting within Facebook Ads.

Grande Prairie paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Grande Prairie eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. In fact, it even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Grande Prairie ad companies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Although many Grande Prairie paid advertising agencies still rely on custom audiences, the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent updates.

It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Grande Prairie ad campaigns to squeeze a little extra performance.

Landing Page Creation & Optimization

The quality of your landing page will be a big factor in the success of your Grande Prairie paid advertising campaigns.

Our first step when managing a PPC advertising campaign in Grande Prairie involves reviewing the landing pages for best practices. Our review takes into account the following factors:

• Does the headline focus on benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do you have a lead form I can use right away?
• Are the call to actions easily noticeable?
• How fast does the page load?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Until you have a landing page that follows best practices, don't spend money on Grande Prairie paid advertising.

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Including a Sales Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Grande Prairie. We built multiple sales funnels within Click Funnels while managing their digital marketing. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

There are many different types of funnels, so your Grande Prairie small business isn't limited to only these options. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Grande Prairie. It can take years of experience to master funnels, however. You can save yourself some time by searching for a paid ads management company, like WebCitz, to handle the heavy lifting!

CRO

Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout Grande Prairie, but the average conversion rate is between 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt in Grande Prairie on your website.
2. You have a 1% conversion rate. This means for every 100 website visitors in Grande Prairie you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Grande Prairie that visits your website you spend 50 cents.
4. You would need 100 clicks from paid advertising to sell one sweatshirt, which would cost $50. This is known as your cost per acquisition (CPA).
5. For every dollar you spend on PPC advertising, you would receive two dollars back in return (ROAS).

Unless the margins are great, this return on ad spend is likely not acceptable for most Grande Prairie organizations.

Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

Assume those improvements increase your conversion rate from 1% to 2%. You now sell two sweatshirts for every 100 visitors to your website. This is twice the return on ad spend! Selling those sweatshirts might actually be profitable now.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Grande Prairie paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

Your Grande Prairie Facebook and Instagram ads are mostly targeted at a cold audience interested in quickly scrolling by advertisements in favor of seeing what their friends and family have recently posted.

It's crucial to learn how to grab someone's attention within a split second.

If you want to achieve this, you must come up with great ad creatives that make people stop and think, "hold on a minute, what...?"

It doesn't happen by repeating the same ad creative every time. Even the best ad becomes boring over time. You should change things up frequently, even if you are just targeting people in Grande Prairie.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Grande Prairie and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps Grande Prairie businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Grande Prairie website or funnel.

You might be suffering from ad attribution concerns and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Grande Prairie ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Grande Prairie content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.

Types of Paid Ads for Grande Prairie, AB PPC Campaigns

In Grande Prairie, there are many ways to run PPC advertising. Let's discuss some of the most common paid advertising being run within various business industries in Grande Prairie.

Local Ads within Grande Prairie

If you have a business in Grande Prairie, you can run local ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your nearby Grande Prairie organization. To find out which option works best for you, you should try all of the options available. Now let's discuss some local area advertising options.

From Google, you'll have two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Grande Prairie. We often use Performance Max campaigns for professional services companies in and around Grande Prairie, such as accountants, lawyers, dentists, and physicians.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Home service contractors in Grande Prairie, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Grande Prairie area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Grande Prairie. Local Facebook Ads are often used by Grande Prairie companies of all types.

Social Media Advertising for Grande Prairie Small Businesses

Almost all online ads you see on social media networks qualify as social ads.

The trick to social media ads is keeping the ad creatives fresh. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

Using social media advertising allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. It's quite the opposite when you run search engine advertising since you only get to show them when someone searches for what you offer in Grande Prairie.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Marketing within Grande Prairie

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

Some people refer to this as Grande Prairie Search Engine Marketing, or SEM. This is just a different way of explaining search engine ads, which are advertisements placed on the search results page of a search engine.

If you've been running search advertising on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads in Grande Prairie

Many different message boards, chat rooms, game lounges, news websites (even nearby Grande Prairie news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads in Grande Prairie

Not everyone is going to convert during their first experience with your Grande Prairie website, landing page, or sales funnel.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Grande Prairie Ecommerce Stores

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Grande Prairie storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads throughout Grande Prairie

You can run video ads on YouTube, Instagram, Facebook, and other social media networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Grande Prairie if you have the budget to do so.

Free PPC Calculators for Grande Prairie, AB Paid Ads Managers

As part of our commitment to managing Grande Prairie paid ads campaigns, our digital marketers worked with our website development team to build a few PPC calculators that might interest you.

• Return on Ad Spend Calculator
• CPA Calculator
• Calculate Churn Rate

View More Paid Ads Tools

Why Choose WebCitz to Manage Your Grande Prairie, AB PPC Tactics

We'd love to partner with your Grande Prairie team on PPC advertising! As a comprehensive paid ads management agency targeting Grande Prairie, we have multiple internal teams focused on search engine ads, social media advertising, sales funnel development, and ad creative testing. In most Grande Prairie paid ads companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and original ideas often enough with those Grande Prairie PPC companies to get the results you desire.

While researching paid advertising firms for your Grande Prairie company, there are many factors to consider. The PPC tactics and plans we suggest for your Grande Prairie company are backed by more than 18 years of experience. As a lead generation agency, we often use similar PPC plans.

In addition, you should choose us as your PPC advertising company because you are confident we can help your Grande Prairie company grow.

Here are a few reasons we suggest considering our PPC experts:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on sales funnels and PPC advertising to shore up our organic search placements.
• We do not outsource Grande Prairie internet advertising plans, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Get in touch with our PPC specialists to discuss what we can do for you in Grande Prairie! While we often provide complete paid ads management services for small businesses in cities like Grande Prairie, we are also able to augment the marketing departments of large corporations in Grande Prairie and beyond.

We hope you consider our company when searching for a PPC advertising firm for you Grande Prairie business. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us