Red Deer Digital Marketing

Digital Marketing in Red Deer

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Red Deer clients run effective digital marketing tactics.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Red Deer Digital Marketing Experts

We're a results-driven digital advertising firm serving businesses in Red Deer.

Among the online marketing packages we offer Red Deer businesses are search engine optimization, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

With regards to converting customers and driving revenue, we can help with conversion rate optimization, email marketing, social media advertising, sales funnel development, lead generation, and more!

While we offer complete online advertising services to Red Deer small businesses, we can augment the marketing department of your large corporation to fill in any gaps.
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What is Digital Marketing for Red Deer, Alberta Businesses?

Simply put, digital advertising throughout Red Deer is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means SEO or paid ads to most Red Deer small business owners. Even though both of those services are used in online advertising, neither fully explains the depth of a modern website advertising program for Red Deer-based organizations.

Improving Website Visibility

In today's digital marketing world, there are dozens of digital advertising plans that all work together to help you improve visibility in Red Deer and across the country.

For instance, the best online marketing packages in Red Deer will include these things:

  • Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Red Deer business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build trust in Red Deer by using content marketing, video production, backlink building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Red Deer-area websites, our online advertising agency also offers Calgary, Edmonton, Red Deer, and Lethbridge small businesses and large corporations a proficient digital marketing service.

A Few of Our digital marketing experts

Our Digital Marketing Services for Red Deer Small Businesses

We're a team of internet marketing specialists, just 2435.2 kilometers away, who know and understand the latest online marketing trends for Red Deer companies. We've helped grow traffic and boost conversions across more than 100 business industries in Red Deer, and the rest of the country, so let's work together.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement plans in Red Deer. Despite that simple explanation, let's explore it further.

To provide premium paid ads management, a paid advertising firm for Red Deer should get to know your company and its goals. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

For example, local Red Deer service providers are often only interested in qualified leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid ads that generates traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Red Deer PPC management is understanding the metrics that will be used to optimize and scale. For PPC advertising to be effective, most Red Deer paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Red Deer business should use a variety of advertising tactics and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Red Deer should include strategies like:

  • Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Make money online or through qualified leads for your Red Deer company.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Engage users in story creation, email collection, and user generated content.
  • Test ad creatives across various ad placements and between different media formats.

2.) Social Media Advertising

With social media marketing, Red Deer digital marketing campaigns use Twitter, TikTok, LinkedIn, Instagram, or Facebook to run PPC advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Red Deer company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media advertising is a huge opportunity for most established Red Deer businesses, it can be costly for those businesses that aren't ready for it.

Our social ads firm helps Red Deer businesses build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. Our Red Deer digital marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Social Media Ads

3.) Search Engine Advertising

Search engine marketing in Red Deer involves running paid advertising on search engines like Google and Bing. Your Red Deer company will benefit from Google paid ads and Bing advertising since they provide a quick and easy way to connect with an engaged audience searching for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help increase leads and conversions, which helps make their paid ads an effective Red Deer online marketing plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Red Deer.

Search Engine Advertising

4.) Lead Gen

A nearby Red Deer service provider's main goal of an inbound marketing program is to drive leads. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Red Deer lead gen plans are going to be critical.

Our internet advertising team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, and nurturing contacts with email.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Red Deer organization.

Downloading Facebook Leads

5.) Conversion Rate Optimization

You can't ignore conversion optimization tactics when it comes to Red Deer internet advertising. There's no doubt that this is a critical element of online marketing in Red Deer, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO plans that work for one Red Deer business might not work for another, even when they are in the same field.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

For some Red Deer websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Red Deer, and many other factors.

Conversion Optimization eBook Cover

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Red Deer company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Red Deer small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The use of a conversion funnel for your Red Deer small business is more difficult than the explanation of its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Alberta organizations. If you're trying to develop a sales funnel that produces value for your Red Deer business, you must think about what kind of sales funnel you want.

Many types of sales funnels exist, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens more. We have a team of website marketing specialists who can bounce ideas off of you to help you figure out which revenue funnel will work for your organization. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Red Deer digital marketing plan.

Click Funnels Development

7.) Email Marketing

With effective email marketing services, you can raise brand awareness, improve website traffic, engage past customers, build sales, and find out what's going on with your target audience.

For email marketing, we help our Red Deer website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

The most important part of email marketing is developing a plan to drive your subscribers. We help Red Deer email marketers build and nurture their lists by integrating email collection opportunities into lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and more.

Email Marketing Audiences

8.) Content Marketing

Most Red Deer businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. This website advertising approach for Red Deer websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

Once your target customers in and around Red Deer recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Red Deer digital marketing services, we can create a content marketing plan that works for your organization.

It is important to identify your target audience before starting a content marketing plan. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Red Deer online marketing firm. These are all effective ways to market content if you implement them correctly within your Red Deer business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Red Deer and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Red Deer, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Red Deer brand.

For nearby service companies in Red Deer, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Red Deer storefront. Online shoppers in Red Deer want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Red Deer doctors or Red Deer attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Red Deer website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Red Deer.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a complete digital marketing company for Red Deer, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Red Deer online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Red Deer website advertising services to bring life to paid campaigns.

Video Production and Marketing

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian digital marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our internet marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Online Marketing for Your Red Deer, Alberta Website

If you run a business in Red Deer that sells products or services, you're going to need marketing to build sales. You might be thinking about Red Deer website marketing plans over other, more traditional, marketing plans. Here are some reasons you should implement digital marketing tactics for your Alberta business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your site days, weeks, or months after their first interaction.
  • In Red Deer, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Red Deer or within Alberta.
  • The flexibility of Red Deer internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • In Red Deer, online marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Red Deer non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Red Deer, Alberta Online Advertising Campaigns

To start your website advertising service for your Red Deer business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Red Deer or beyond. You can then make sure you're targeting your Red Deer digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Red Deer audience. By doing this, you'll make sure your Red Deer digital advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing services sooner

If you plan to incorporate SEO in your Red Deer digital plan, make that your first priority. In website marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Red Deer small business and its digital assets than right now. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Red Deer paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Red Deer lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Red Deer website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Red Deer website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Red Deer internet marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Red Deer online advertising campaign.

Red Deer Website Designers

Why Choose WebCitz for Your Red Deer, Alberta Digital Marketing Strategies

Our goal is to be your Red Deer small business internet marketing partner! When researching Red Deer internet advertising companies, there are a lot of factors to consider. You can trust the Red Deer online advertising strategies we suggest for your business since we have more than 19 years of experience. Red Deer website advertising plans like these are often what we use for our own lead generation. The fact that you're visiting our website from Red Deer probably has a lot to do with our own digital advertising service.

However, you should select our internet advertising company because you feel confident we're the right team for your Red Deer company. We are only a short drive of 23 hours and 37 mins away from you in Red Deer, but that time is reduced to seconds for phone and email communication!

Our Team

You might want to consider these ideas from our digital marketers if you need Red Deer marketing plans:

  • We have been in business since 2004, which means we have more than 19 years of experience.
  • We get most of our leads and new clients in Red Deer from our own digital marketing plans.
  • You probably found us in Red Deer via an online search for a service we provide.
  • Our marketing team performs all of our Red Deer internet marketing services, which means we don't outsource the work.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We're experts in Shopify, WordPress, and WooCommerce for any Red Deer digital marketing campaigns that need website design or web maintenance & support.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Red Deer internet advertising companies, we hope you keep our website marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website marketing company.

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Hear what our customers are saying

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.

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