Red Deer, AB PPC Agency

Our Red Deer, AB PPC Management Campaigns

PPC Management refers to creating and optimizing Red Deer paid advertising campaigns. Despite that simple explanation, let's explore it further.

A paid advertising firm for Red Deer often begins by getting to know your company and its business model before providing expert PPC ads management. You can use this information to determine the next steps, since paid advertising for a local area business differs from paid advertising for an ecommerce store.

Service providers in Red Deer, for example, are often only looking for quality leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Red Deer PPC ads management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Red Deer agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Red Deer company should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Red Deer should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Red Deer small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Red Deer-area PPC campaigns, our team also offers Calgary, Edmonton, Lethbridge, Medicine Hat, and Grande Prairie small businesses and large corporations a proficient PPC management service.

Pricing for Red Deer, AB PPC Management

The price of our PPC ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Red Deer, AB Businesses

Traffic increases almost instantly with Red Deer PPC advertising.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

If you are interested in running paid advertising in Red Deer, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid ads or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid advertising and online advertising can greatly enhance your Red Deer business's website marketing tactics. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Red Deer, AB PPC

With in-depth knowledge of the latest PPC trends for nearby businesses in Red Deer, we are a team of paid advertising specialists. We have experience across dozens of business industries, so we can help you generate traffic and conversions to your Red Deer digital assets.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Red Deer Roofer" on a search engine, for example, might lead someone to a roofing company in Red Deer. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the PPC advertising manager for that roofing company in Red Deer.

However, what if that exact match keyword wasn't producing enough search volume and the Red Deer roofing company needed to increase their advertising reach? To solve the problem, keyword research would be required.

After discussing options, the next step might involve the paid advertising manager talking with the Red Deer roofing company what services they want to target more often and where. A broader keyword targeting plan than exact matches might also be necessary.

For instance, the Alberta PPC manager might discover high search volume for "Blackfalds, Canada roofing companies" or even "Red Deer roof repair." First phrase targets a location near Red Deer, which may still be in the service area of the Red Deer roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

Negative keyword lists can also benefit from keyword research. You can use them to prevent your PPC advertising from showing up in search queries that you know are not likely to result in a lead or sale.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Red Deer paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Red Deer PPC advertising managers relied heavily on building out their own custom audiences within Facebook. As a matter of fact, one of the most appealing features of Facebook Ads was its ability to collect data on users, which advertisers in Red Deer flocked to take advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 update included a pop-up message that lets users opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across Red Deer and beyond. Even ad attribution reporting was affected.

For most Red Deer advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

While there will still be plenty of Red Deer PPC advertising firms relying on custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent modifications.

It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Red Deer ad campaigns to squeeze a little extra performance.

Optimizing Landing Pages

It is important to focus on a high quality landing page when running paid advertisements in Red Deer.

Our first step when managing a paid advertising campaign in Red Deer involves reviewing the landing pages for best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Am I able to find a lead form right away?
• Can you easily identify the call to action?
• How quickly does the page load?
• Is social proof present?
• Am I able to load the page on a mobile device?

Designing and developing a quality landing page involves so many factors.

Until you have a landing page that follows best practices, don't spend money on Red Deer paid advertising.

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Including a Conversion Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Red Deer. In the course of managing their website advertising, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• To increase awareness and capture email addresses, we used squeeze pages.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Red Deer organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Red Deer. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC ads management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Red Deer.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Red Deer on your website.
2. You have a 1% conversion rate, meaning for every 100 Red Deer residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Red Deer that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Red Deer businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a PPC advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Red Deer paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Red Deer, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Red Deer.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Red Deer and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps Red Deer businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Red Deer website or funnel.

You might be suffering from ad attribution concerns and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Red Deer ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Red Deer content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.

Types of Paid Ads for Red Deer, AB PPC Campaigns

The options for running PPC advertising for your Red Deer small business are numerous. The following are some of Red Deer's most common paid advertisements options.

Local Ads within Red Deer

If you have a business in Red Deer, you can run local ads on almost any advertising platform. One platform may be more effective for your nearby Red Deer organization than another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local area advertising options.

There are going to be two options from Google.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Red Deer. Even localized stores use this campaign type.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Red Deer, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

Facebook Ads can also be used to target people in Red Deer. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Red Deer. Local Facebook Ads are often used by Red Deer businesses of all types.

Social Media Marketing for Red Deer Websites

Almost all online ads you see on social media networks qualify as social ads.

The trick to social media ads is keeping the ad creatives fresh. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social media advertising is that you can target audiences who aren't yet aware of your product or service. When running search engine advertising, that is quite the opposite since your ads are only going to show when someone is actively searching for what your Red Deer company offers.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Engine Ads within Red Deer

You should invest in search advertising if you know people are looking online for your products or services.

In some circles, this is referred to as Red Deer Search Engine Marketing, or SEM. There are different ways to explain search engine advertising, which are advertisements displayed on search engines' search results pages.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads for Red Deer Small Businesses

Many different message boards, chat rooms, game lounges, news websites (even local Red Deer news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads throughout Red Deer

There is a good chance that not everyone will convert during their first experience with your Red Deer website, landing page, or sales funnel.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Red Deer Ecommerce Small Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Red Deer storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Red Deer

Social networking websites such as Instagram, Facebook, and YouTube allow you to advertise with video.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should consider incorporating video ads into your paid ads campaigns in Red Deer if you have the budget to do so.

Free PPC Calculators for Red Deer, AB Paid Ads Managers

Our internet marketers are so excited about managing Red Deer's paid ads campaigns that they developed some helpful PPC calculators for you!

• Calculate ROAS
• CPA Calculator
• Calculate Churn Rate

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your Red Deer, AB PPC Solutions

Let's work together on paid ads for your Red Deer business! We are a full-service PPC ads management firm targeting Red Deer with multiple internal teams focused on social media marketing, sales funnel development, and ad creative testing. In most Red Deer PPC companies, only one person handles all work, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Red Deer paid ads companies to get the results you desire.

Choosing a paid ad firm for your Red Deer business is not an easy task. The paid ads plans and strategies we suggest for your Red Deer company are backed by more than 18 years of experience. As a lead generation company, we often use similar paid ads strategies.

More importantly, you should choose our paid advertising firm because you feel confident we are the right team to help your Red Deer company grow.

Our PPC professionals are a good option for numerous reasons:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• We do not outsource Red Deer internet advertising plans, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our PPC specialists to discuss what we can do for you in Red Deer! Red Deer organizations often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

We hope you consider our company when looking for a paid advertising agency for you Red Deer small business. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us