Arizona PPC Agency

Our Arizona PPC Ads Management Tactics

paid ads management consists of creating and optimizing paid advertisement campaigns in Arizona. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a PPC advertising company for Arizona often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

For example, local service providers in Arizona are often only interested in qualified leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that grows traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Arizona PPC management is understanding the metrics that will be used to optimize and scale. For paid ads to be effective, most Arizona paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Arizona business needs to use multiple tactics and marketing tools. For example, the best Arizona paid advertising services will include tactics to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make money online or through qualified leads for your Arizona business.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

Our PPC ads management firm is happy to provide Avondale, Buckeye, Casa Grande, Chandler, Flagstaff, Gilbert, Glendale, Goodyear, Mesa, Peoria, Phoenix, Scottsdale, Surprise, Tempe, Tucson, and Yuma businesses with experienced paid advertising consulting packages.

Pricing for Arizona PPC Ads Management

If you want us to dedicate more time to your campaigns, the price of our PPC management packages will be adjusted accordingly. Our PPC management plans start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.

How Paid Advertising Helps Arizona Organizations

One of the most obvious benefits of Arizona paid ads is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Arizona small businesses interested in running paid advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in PPC advertising or scale your existing ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

Arizona small businesses can benefit greatly from the addition of paid ads to their digital marketing game plan when everything comes together. Remember, more traffic doesn't always mean more conversions!

How We Manage Arizona PPC

Our team of paid ads experts is knowledgeable about the latest paid ads trends in Arizona. Take advantage of our experience across dozens of business industries to help grow traffic and conversions to your Arizona digital assets.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only show up based on what is searched on Google or Bing.

A search for "Arizona Roofer" on a search engine, for example, might lead someone to a roofing company in Arizona. Targeting that exact phrase wouldn't require in-depth keyword research for that Arizona roofing company's paid ads manager.

What if, however, that exact match keyword wasn't producing enough search volume and the Arizona roofing company wanted to increase their traffic and conversions? The solution would require keyword research.

The next steps might involve the paid advertising manager discussing with the Arizona roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting plan than exact matches might also be necessary.

For instance, the PPC manager might discover high search volume for "Arizona roofing companies" or even "Arizona roof repair." The first phrase targets the plural form of the business industry within Arizona. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

When building negative keyword lists, keyword research can also be beneficial. These are used to stop your paid ads from showing in search queries that you know won't produce conversions.

For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

In Arizona PPC advertising campaigns, audience research is often discussed in the context of scaling social ads. However, Bing Ads and Google Ads also allow audience targeting.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

In years past, Arizona paid ads managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Arizona eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Arizona ad companies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Although many Arizona paid advertising agencies still rely on custom audiences, the trend is shifting toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

However, audience research and targeting aren't going away. There will always be targeting options that can be manipulated within Arizona ad campaigns to squeeze a little extra performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your Arizona paid advertising campaigns.

When we take on the management of a PPC advertising campaign in Arizona, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Arizona paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Arizona sales pitch.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Arizona. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Arizona small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Arizona. It can take years of experience to master funnels, however. You can save yourself some time by searching for a paid ads management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Arizona.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Arizona on your website.
2. You have a 1% conversion rate, meaning for every 100 Arizona residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Arizona that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Arizona organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Arizona PPC advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Arizona, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Arizona.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Arizona and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Arizona organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Arizona website or funnel.

You might be suffering from ad attribution errors and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Arizona ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Arizona content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Arizona PPC Campaigns

In Arizona, there are many ways to run PPC advertising. Let's discuss some of the most common paid advertising being run within various business industries in Arizona.

Local Ads throughout Arizona

If you have a business in Arizona, you can run local ads on almost any advertising platform. Depending on the nature of your nearby business in Arizona, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.

From Google, you'll have two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Arizona. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Arizona. Even local area stores use this campaign type.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Arizona often use Google Local Service Ads.

You can also target people in your local Arizona area using Facebook Ads. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Arizona, or specific Arizona ZIP codes. We often rely on local Facebook Ads for all types of Arizona company industries.

Social Media Advertising for Arizona Websites

Pretty much any online ad you see on a social network website is going to qualify as a social media ad.

Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

The best part of social media ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search advertising, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Arizona small business offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads for Arizona Businesses

You'll want to invest in search advertising if you know people are searching online for the products you offer.

Some people refer to this as Arizona Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads in Arizona

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even nearby Arizona news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, you just need a set of ad creatives in different sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Arizona Organizations

Not everyone is going to convert during their first experience with your Arizona website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Arizona Ecommerce Small Businesses

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Arizona storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Arizona Companies

You can run video ads on Facebook, YouTube, Instagram, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Arizona paid advertising campaigns.

Free Paid Ads Calculators for Arizona PPC Managers

As part of our commitment to managing Arizona paid ads campaigns, our online marketers worked with our web development team to build a few paid ads calculators that might interest you.

• ROAS Calculator
• Cost Per Acquisition Calculator
• Calculator for Churn Rate

View All PPC Tools

Why Choose WebCitz to Manage Your Arizona Paid Ads Strategies

We'd love to partner with your Arizona team on paid advertising! As a comprehensive PPC management agency targeting Arizona, we have multiple internal teams focused on search engine marketing, social ads, sales funnel development, and ad creative testing. This is not true of all Arizona PPC management agencies, since most only have a single person handling all the duties. You might not be testing campaign optimizations and original ideas often enough with those Arizona PPC companies to get the results you desire.

There are many factors to consider when researching paid advertising agencies for your Arizona small business. The paid ads strategies and tactics we suggest for your Arizona organization are backed by more than 18 years of experience. Many of these are the same PPC tactics we use to increase leads for our company.

In addition, you should choose us as your paid ads company because you are confident we can help your Arizona company grow. Here are a few reasons we suggest considering our PPC specialists:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our paid ads help us rank for keywords we don't yet rank organically for.
• We do not outsource Arizona digital marketing plans, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our paid ads experts can do for your Arizona business! While we often provide complete paid advertising management services for small businesses throughout Arizona, we are also able to augment the marketing departments of large corporations in Arizona and beyond.

When it comes time for your Arizona small business to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads firm.

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