Casa Grande PPC Agency

Our Casa Grande, AZ PPC Ads Management Tactics

Paid Ads Management refers to creating and optimizing Casa Grande paid advertising plans. However, that is an incredibly simple explanation, so let's dig a little deeper.

A paid advertising agency for Casa Grande often begins by getting to know your company and its business model before providing skilled PPC management. Since the way you approach PPC advertising for a local Casa Grande organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Casa Grande, for example, are often only searching for quality leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Casa Grande paid ads, it's important to understand what metrics will be used. For PPC advertising to be effective, most Casa Grande paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Casa Grande small business should utilize multiple advertising plans and marketing tools. Some of the best paid ads plans in Casa Grande strive to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Casa Grande business more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Casa Grande-area paid ads campaigns, our team also offers Avondale, Buckeye, Chandler, Flagstaff, Gilbert, Glendale, Goodyear, Mesa, Peoria, Phoenix, Scottsdale, Surprise, Tempe, Tucson, and Yuma small businesses and large corporations a professional PPC management service.

Pricing for Casa Grande, AZ PPC Ads Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Casa Grande, AZ Businesses

Traffic increases almost instantly with Casa Grande paid advertising.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

If you are interested in running paid ads in Casa Grande, we recommend that you start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

When everything comes together, PPC advertising can be an invaluable addition to the internet marketing campaign of your Casa Grande company. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Casa Grande, AZ PPC

With in-depth knowledge of the latest paid ads trends for local businesses in Casa Grande, we are a team of paid advertising experts. Drive traffic and conversions to your Casa Grande digital assets with our experience across dozens of industries.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Casa Grande Roofer" on a search engine, for example, might lead someone to a roofing company in Casa Grande. As a PPC advertising manager for that Casa Grande roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

However, what if the exact match keyword isn't generating enough search volume and the Casa Grande roofing company needs to expand their advertising reach? To solve the problem, keyword research would be required.

Typically, the paid advertising manager will discuss with the Casa Grande roofing company what types of services to target more often. A broader keyword targeting strategy than exact matches might also be necessary.

Suppose the Arizona PPC manager discovers that there is a high traffic volume for "Eloy, AZ roofers" or even "Casa Grande roof repair." The first phrase targets a location nearby Casa Grande that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Casa Grande paid advertising campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.

Let's take a look at audience research and targeting within Facebook Ads.

Casa Grande PPC advertising managers used Facebook's custom audiences extensively in the past. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Casa Grande flocked to take advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Casa Grande and beyond. Even ad attribution reporting was affected.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Casa Grande ad companies. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

Though there will still be plenty of Casa Grande paid advertising agencies using custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent tweaks to audience targeting.

It's not to say audience research and targeting are going away. The targeting options within Casa Grande ad campaigns will likely always be manageable to boost performance.

Landing Page Optimization

An important factor in the success of your Casa Grande paid ads campaign is the landing page.

We begin by examining the landing pages on any paid advertising campaign in Casa Grande to make sure they follow best practices. In this review, we consider the following factors and more:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do you have a lead form I can use right away?
• Are the call to actions easily noticeable?
• How fast does the page load?
• Does social proof exist?
• Can I load the page on a mobile device?

Designing and developing a quality landing page involves so many factors.

Until you have a landing page that follows best practices, don't spend money on Casa Grande PPC advertising.

If you want to create an effective landing page, you should never consider it finished. Try running A/B testing every few months to continue refining your Casa Grande sales pitch.

Developing a Conversion Funnel

Rather than a landing page, you might want to consider building out a sales funnel. To improve leads, build email audiences, and even make online purchases, we rely on sales funnels.

One of our clients promotes an online fitness challenge that you can even join from Casa Grande. In the course of managing their online advertising, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• To increase awareness and capture email addresses, we used squeeze pages.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• Using application funnels, we encouraged people to apply for exclusive programs.
• For the online program, we used sales letter funnels as the registration system.

Your Casa Grande business isn't limited to only these types of funnels. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Casa Grande after weeks of training. However, getting really good at funnels can take years of experience. You can save yourself some time by looking for a paid ads management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. Throughout Casa Grande, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt on your site in Casa Grande.
2. You have a 1% conversion rate. This means for every 100 website visitors in Casa Grande you sell 1 sweatshirt.
3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in Casa Grande who visits it.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Casa Grande small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Casa Grande paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Casa Grande, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Casa Grande.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Casa Grande and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Casa Grande small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Casa Grande website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Casa Grande ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Casa Grande content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Casa Grande, AZ PPC Campaigns

The options for running paid advertising for your Casa Grande business are numerous. Casa Grande has a variety of business industries that use paid advertising. Let's take a look at some of the most common ones.

Local Business Ads within Casa Grande

Local ads for your Casa Grande small business can be run through nearly any advertising platform. One platform may be more effective for your nearby Casa Grande business than another. To find out which option works best for you, you should try all of the options available. Let's talk about a few nearby advertising choices.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Casa Grande. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Casa Grande. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Casa Grande, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also use Facebook Ads to target people in your local area Casa Grande area. The first step is to set up a campaign with ad sets restricted to Casa Grande as a city, or specific ZIP codes around Casa Grande. For all types of Casa Grande small businesses, we often use Facebook Ads.

Social Media Ads throughout Casa Grande

A social media ad is pretty much any online advertisement you see on a social networking site.

Maintaining fresh ad creatives is key to social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative changes.

Using social media ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. It's quite the opposite when you run search advertising since you only get to show them when someone searches for what you offer in Casa Grande.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Engine Advertising within Casa Grande

You'll want to invest in search engine marketing if you know people are looking online for the products you offer.

In some circles, this is referred to as Casa Grande Search Engine Marketing, or SEM. There are different ways to explain search engine ads, which are advertisements displayed on search engines' search results pages.

If you've been running search advertising on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads throughout Casa Grande

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even nearby Casa Grande news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you drive results from your ad spend if you have an understanding of your target audience.

Retargeting Ads for Casa Grande Small Businesses

Your Casa Grande website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Casa Grande Ecommerce Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Casa Grande storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads throughout Casa Grande

YouTube, Instagram, Facebook, and other social networking sites allow you to run video ads.

Using YouTube Ads is as easy as setting up a video ad campaign in Google Ads.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Casa Grande paid advertising campaigns.

Free Paid Ads Calculators for Casa Grande, AZ PPC Managers

Our internet advertisers are so excited about managing Casa Grande's paid advertising campaigns that they developed some helpful paid ads calculators for you!

• ROAS Calculator
• CPA Calculator
• Churn Rate Estimator

View Other PPC Tools

Why Choose WebCitz to Manage Your Casa Grande, AZ Paid Ads Strategies

Let's work together on paid advertising for your Casa Grande business! In addition to PPC ads management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Casa Grande. In most Casa Grande paid ads companies, only one person handles all tasks, but this is not the case for us! You might not get the results you want from Casa Grande paid ads agencies if you don't test campaign optimization and innovative ideas often enough.

Choosing a paid ad firm for your Casa Grande business is not an easy task. The paid ads plans and strategies we suggest for your Casa Grande company are backed by more than 18 years of experience. These are often the same PPC plans we use for our own lead generation.

Casa Grande businesses should choose our paid advertising firm because they feel confident we are the right team. Our PPC professionals are a good option for numerous reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Casa Grande internet advertising plans, such as PPC management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our PPC specialists to discuss what we can do for you in Casa Grande! We often provide complete paid ads management services to Casa Grande businesses, but we can also augment the marketing department of larger Casa Grande corporations to fill in missing skill sets.

Our team would appreciate the opportunity to be considered when your Casa Grande small business needs a PPC marketing agency. To start a discussion with the helpful staff at our PPC firm, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us