Flagstaff PPC Agency

Our Flagstaff, AZ PPC Management Game Plans

PPC Management refers to creating and optimizing Flagstaff paid ads plans. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising agency for Flagstaff often begins by getting to know your company and its business model before providing professional paid ads management. Since the way you approach paid advertising for a nearby Flagstaff organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Flagstaff, for instance, are often only interested in good leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that grows traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Flagstaff paid ads, it's important to understand what metrics will be used. Most Flagstaff paid ads agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid ads, your Flagstaff small business should utilize multiple advertising plans and marketing tools. Some of the best PPC advertising plans in Flagstaff strive to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Flagstaff business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Flagstaff-area paid ads campaigns, our team also offers Avondale, Buckeye, Casa Grande, Chandler, Gilbert, Glendale, Goodyear, Mesa, Peoria, Phoenix, Scottsdale, Surprise, Tempe, Tucson, and Yuma small businesses and large corporations a skilled paid ads management service.

Pricing for Flagstaff, AZ PPC Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Flagstaff, AZ Organizations

Traffic increases almost instantly with Flagstaff paid advertising.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running PPC advertising in Flagstaff, we recommend that you start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

Flagstaff businesses can benefit greatly from the addition of paid advertising to their online advertising game plan when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Flagstaff, AZ Paid Ads

With in-depth knowledge of the latest PPC trends for local businesses in Flagstaff, we are a team of PPC advertising consultants. Take advantage of our experience across dozens of business industries to help improve traffic and conversions to your Flagstaff digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.

A search for "Flagstaff Roofer" on a search engine, for example, might lead someone to a roofing company in Flagstaff. Targeting that exact phrase wouldn't require in-depth keyword research for that Flagstaff roofing company's paid advertising manager.

However, what if that exact match keyword wasn't producing enough search volume and the Flagstaff roofing company needed to increase their advertising reach? The solution would require keyword research.

After discussing options, the next step might involve the PPC advertising manager talking with the Flagstaff roofing company what services they want to target more often and where. A broader keyword targeting tactic than exact matches might also be necessary.

Suppose the Arizona PPC manager discovers that there is a high traffic volume for "Sedona, AZ roofers" or even "Flagstaff roof repair." The first phrase is targeting a nearby location to Flagstaff, which might still be in the service area of the Flagstaff roofing company. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

When you hear audience research talked about in Flagstaff paid ads campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

Flagstaff paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Flagstaff eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

Apple's iOS 14.5 upgrade included a pop-up message that lets users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Flagstaff and beyond. This even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Flagstaff advertising firms. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

Although many Flagstaff paid advertising companies still rely on custom audiences, the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

This isn't to say audience research and targeting is going away. The targeting options within Flagstaff ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

It is important to focus on a high quality landing page when running paid advertisements in Flagstaff.

When we take on the management of a paid ads campaign in Flagstaff, we start by searching over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:

• Is there a benefit-focused headline?
• Do you have any images above the fold?
• What is the quality of the content? Is it well written?
• Do I have immediate access to a lead form?
• Can you easily identify the call to action?
• How fast does the page load?
• Is there social proof?
• Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on Flagstaff paid advertising.

If you want to create an effective landing page, you should never consider it finished. Try running A/B testing every few months to continue refining your Flagstaff sales pitch.

Developing a Conversion Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. To boost leads, build email audiences, and even make online purchases, we rely on sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Flagstaff. We built multiple sales funnels within Click Funnels while managing their digital marketing. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

The types of funnels available to your Flagstaff business aren't limited to these. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Flagstaff. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Flagstaff.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Flagstaff on your website.
2. You have a 1% conversion rate, meaning for every 100 Flagstaff residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Flagstaff that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Flagstaff small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Flagstaff paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Flagstaff, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out great ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Flagstaff.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Flagstaff and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management agency that helps Flagstaff small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Flagstaff site or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Flagstaff ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Flagstaff content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Flagstaff, AZ PPC Campaigns

The options for running PPC advertising for your Flagstaff small business are numerous. Let's discuss some of the most common paid ads being run within various business industries in Flagstaff.

Local Ads within Flagstaff

Nearby ads for your Flagstaff organization can be run through nearly any advertising platform. You may find greater success on one platform over another depending on the nature of your local area Flagstaff small business. To find out which option works best for you, you should try all of the options available. Here are a few options for localized advertising.

There are going to be two options from Google.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Flagstaff. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Plumbers, electricians, roofers, and heating installers in Flagstaff often use Google Local Service Ads.

You can also use Facebook Ads to target people in your nearby Flagstaff area. The first step is to set up a campaign with ad sets restricted to Flagstaff as a city, or specific ZIP codes around Flagstaff. For all types of Flagstaff businesses, we often use Facebook Ads.

Social Media Ads throughout Flagstaff

Almost all online ads you see on social media networks qualify as social media marketing.

It's important to keep the ad creatives fresh when running social ads. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. For higher spending ad campaigns, you might need to look at weekly ad creative edits.

One of the best things about social media advertising is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search advertising since you only get to show them when someone searches for what you offer in Flagstaff.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Advertising for Flagstaff Businesses

You should invest in search advertising if you know people are looking online for your products or services.

There are some people out there who refer to this as Flagstaff Search Engine Marketing, or SEM for short. An advertisement that appears on the search results page of a search engine is called a search ad.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google advertising. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads in Flagstaff

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local area Flagstaff news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in Flagstaff

There is a good chance that not everyone will convert during their first experience with your Flagstaff website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Flagstaff Ecommerce Businesses

Google Shopping Campaigns popularized this type of search ad.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads throughout Flagstaff

You can run video ads on YouTube, Instagram, Facebook, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Flagstaff paid advertising campaigns.

Free Paid Ads Calculators for Flagstaff, AZ PPC Managers

Our website marketers are so excited about managing Flagstaff's PPC advertising campaigns that they developed some helpful paid ads calculators for you!

• Return on Ad Spend Calculator
• CPA Calculator
• Churn Rate Estimator

View More PPC Tools

Why Choose WebCitz to Manage Your Flagstaff, AZ PPC Tactics

Let's work together on paid advertising for your Flagstaff business! As a full-service PPC management firm targeting Flagstaff, we have multiple internal teams focused on search engine ads, social media marketing, sales funnel development, and ad creative testing. In most Flagstaff PPC companies, only one person handles all tasks, but this is not the case for us! You might not get the results you want from Flagstaff paid ads firms if you don't test campaign optimization and creative ideas often enough.

While researching paid advertising firms for your Flagstaff company, there are many factors to consider. The PPC tactics and plans we suggest for your Flagstaff company are backed by more than 18 years of experience. Many of these are the same PPC tactics we use to increase leads for our agency.

More importantly, you should choose our paid advertising firm because you feel confident we are the right team to help your Flagstaff company grow.

Here are a few reasons we suggest considering our PPC specialists:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• Our paid ads help us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Flagstaff digital marketing plans, such as PPC management, sales funnel development, and ad creatives.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Let's talk about what our paid ads experts can do for your Flagstaff business! We often provide complete paid advertising management services to Flagstaff businesses, but we can also augment the marketing department of larger Flagstaff corporations to fill in missing skill sets.

Our team would appreciate the opportunity to be considered when your Flagstaff small business needs a PPC marketing agency. To start a discussion with the helpful staff at our paid ads firm, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us