Glendale PPC Agency

Our Glendale, AZ PPC Management Game Plans

PPC Management consists of creating and optimizing paid advertisement campaigns in Glendale. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide skilled PPC management, a PPC advertising company for Glendale should get to know your company and its goals. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

Local service providers in Glendale, for instance, are often only interested in good leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Glendale PPC management is understanding the metrics that will be used to optimize and scale. For PPC advertising to be effective, most Glendale paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Glendale small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in Glendale should include strategies like:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Glendale company more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Glendale-area PPC campaigns, our team also offers Avondale, Buckeye, Casa Grande, Chandler, Flagstaff, Gilbert, Goodyear, Mesa, Peoria, Phoenix, Scottsdale, Surprise, Tempe, Tucson, and Yuma small businesses and large corporations a proficient paid ads management service.

Pricing for Glendale, AZ PPC Management

The price of our PPC ads management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Glendale, AZ Small Businesses

One of the most obvious benefits of Glendale paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

Starting slowly is the first recommendation we give to Glendale businesses interested in paid advertising.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid ads or scale your existing ad campaigns.

Don't blame Facebook or Google if you don't get conversions. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

When everything comes together, paid advertising can be an invaluable addition to the digital advertising tactics of your Glendale company. Remember, more traffic doesn't always mean more conversions!

How We Manage Glendale, AZ Paid Ads

Our team of paid advertising professionals is knowledgeable about the latest PPC trends in Glendale. Take advantage of our experience across dozens of business industries to help boost traffic and conversions to your Glendale digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.

If you are searching for a roofing company in Glendale, you might search "Glendale Roofer" on Google. As a PPC advertising manager for that Glendale roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

What if, however, that exact match keyword wasn't producing enough search volume and the Glendale roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

After discussing options, the next step might involve the paid advertising manager talking with the Glendale roofing company what services they want to target more often and where. A broader keyword targeting strategy than exact matches might also be necessary.

For instance, the Arizona PPC manager might discover high search volume for "Peoria, AZ roofing companies" or even "Glendale roof repair." The first phrase targets a location nearby Glendale that might still be within the company's service area. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Glendale paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Glendale PPC advertising managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Glendale eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Glendale and beyond. This even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Glendale advertising companies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Although many Glendale paid advertising agencies still rely on custom audiences, the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent tweaks.

It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Glendale ad campaigns to squeeze a little extra performance.

Landing Page Creation & Optimization

The quality of your landing page will be a big factor in the success of your Glendale paid ads campaigns.

We begin by examining the landing pages on any paid advertising campaign in Glendale to make sure they follow best practices. Our review takes into account the following factors:

• Does the headline focus on benefits?
• Do you have any images above the fold?
• Is the content written in a compelling manner?
• Do you have a lead form I can use right away?
• Can you easily identify the call to action?
• How quickly does the page load?
• Is social proof present?
• Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Please, don't spend money on Glendale PPC advertising until you have a landing page that follows best practices!

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Developing a Conversion Funnel

You might consider building out one or more sales funnels instead of a landing page. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

One of our customers promotes an online fitness challenge that you can even join from Glendale. In the course of managing their online marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• To increase awareness and capture email addresses, we used squeeze pages.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Glendale company isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Glendale. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Glendale.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Glendale on your website.
2. You have a 1% conversion rate, meaning for every 100 Glendale residents that visit your site you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Glendale that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Glendale businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Glendale PPC advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Glendale, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out good looking ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Glendale.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Glendale and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps Glendale businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Glendale website or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Glendale ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Glendale content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Glendale, AZ PPC Campaigns

In Glendale, there are many ways to run paid advertising. Let's discuss some of the most common paid ads being run within various business industries in Glendale.

Local Ads in Glendale

If you have a business in Glendale, you can run localized ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your local Glendale small business. You should try out every option available to see which suits you best. Let's talk about a few nearby advertising choices.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Glendale. Even nearby stores use this campaign type.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in Glendale, like plumbers, electricians, roofers, and heating installers.

You can also target people in your local Glendale area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Glendale. For all types of Glendale businesses, we often use Facebook Ads.

Social Ads throughout Glendale

Pretty much any online ad you see on a social network website is going to qualify as a social ad.

Maintaining fresh ad creatives is key to social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. When running search engine ads, that is quite the opposite since your ads are only going to show when someone is actively searching for what your Glendale business offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Marketing for Glendale Companies

You'll want to invest in search engine ads if you know people are looking online for the products you offer.

In some circles, this is referred to as Glendale Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google campaigns. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads in Glendale

Many different message boards, chat rooms, game lounges, news websites (even local Glendale news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads in Glendale

Not everyone is going to convert during their first experience with your Glendale website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Glendale Ecommerce Stores

Google Shopping Campaigns popularized this type of search ad.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Glendale storefront.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Glendale

Social networking websites such as Instagram, Facebook, and YouTube allow you to advertise with video.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Glendale if you have the budget to do so.

Free PPC Calculators for Glendale, AZ Paid Ads Managers

As part of our commitment to managing Glendale paid ads campaigns, our digital marketers worked with our website development team to build a few PPC calculators that might interest you.

• Return on Ad Spend Calculator
• Calculate CPA
• Calculate Churn Rate

View More Paid Ads Tools

Why Choose WebCitz to Manage Your Glendale, AZ PPC Tactics

We'd love to partner with your Glendale team on PPC advertising! As a comprehensive paid ads management agency targeting Glendale, we have multiple internal teams focused on search engine ads, social media advertising, sales funnel development, and ad creative testing. Glendale paid ads management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and innovative ideas often enough with those Glendale paid ads companies to get the results you desire.

While researching PPC advertising companies for your Glendale company, there are many factors to consider. Having over 18 years of experience, you can trust our PPC strategies and tactics for Glendale organizations. These are often the same paid ads tactics we use for our own lead generation.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Glendale company grow.

Our paid ads experts are a good option for numerous reasons:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• We do not outsource Glendale digital advertising packages, including paid ads management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's discuss what our PPC professionals can offer your Glendale company! While we often provide complete PPC advertising management services for small businesses in cities like Glendale, we are also able to augment the marketing departments of large corporations in Glendale and beyond.

We hope you consider our company when looking for a paid ads agency for you Glendale small business. To start a discussion with the helpful staff at our PPC agency, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us