Goodyear PPC Agency

Our Goodyear, AZ PPC Management Game Plans

PPC Management consists of creating and optimizing paid advertisement campaigns in Goodyear. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide skilled PPC management, a PPC advertising company for Goodyear often starts by getting to know your company and its business model. Since the way you approach paid ads for a local Goodyear small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Goodyear, for instance, are often only interested in good leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can build traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Goodyear PPC ads management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Goodyear paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with PPC advertising, your Goodyear organization should utilize multiple advertising strategies and marketing tools. Some of the best paid advertising packages in Goodyear strive to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Goodyear small business.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Goodyear-area PPC campaigns, our team also offers Avondale, Buckeye, Casa Grande, Chandler, Flagstaff, Gilbert, Glendale, Mesa, Peoria, Phoenix, Scottsdale, Surprise, Tempe, Tucson, and Yuma small businesses and large corporations a professional PPC ads management service.

Pricing for Goodyear, AZ PPC Management

The price of our paid ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Goodyear, AZ Businesses

One of the most obvious benefits of Goodyear paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Goodyear organizations interested in running paid advertising is to start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into PPC advertising or scaling your ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

Goodyear organizations can benefit greatly from the addition of paid ads to their online marketing strategy when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Goodyear, AZ PPC

Our team of paid advertising experts is knowledgeable about the latest PPC trends in Goodyear. Take advantage of our experience across dozens of business industries to help get traffic and conversions to your Goodyear digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.

A search for "Goodyear Roofer" on a search engine, for example, might lead someone to a roofing company in Goodyear. Targeting that exact phrase wouldn't require in-depth keyword research for that Goodyear roofing company's paid ads manager.

However, what if that exact match keyword wasn't producing enough search volume and the Goodyear roofing company needed to increase their advertising reach? To solve the problem, keyword research would be required.

After discussing options, the next step might involve the paid advertising manager talking with the Goodyear roofing company what services they want to target more often and where. A broader keyword targeting plan than exact matches might also be necessary.

For instance, the Arizona PPC manager might discover high search volume for "Avondale, AZ roofing companies" or even "Goodyear roof repair." The first phrase targets a location nearby Goodyear that might still be within the company's service area. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Goodyear paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Goodyear paid ads managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Goodyear eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 upgrade, they included a pop up message that allowed users to easily opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. This even affected the accuracy of ad attribution reporting.

For most Goodyear advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

While there will still be plenty of Goodyear paid advertising firms relying on custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Goodyear ad campaigns to squeeze a little extra performance.

Landing Page Creation & Optimization

The quality of your landing page will be a big factor in the success of your Goodyear PPC advertising campaigns.

When we take on the management of a paid advertising campaign in Goodyear, we start by looking over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:

• Does the headline focus on benefits?
• Is there an image above the fold?
• What is the quality of the content? Is it well written?
• Am I able to find a lead form right away?
• Can you easily identify the call to action?
• How quickly does the page load?
• Is social proof present?
• Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Please, don't spend money on Goodyear paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. You can refine your Goodyear sales pitch by running A/B tests on the landing page every few months.

Developing a Funnel

Rather than a landing page, you might want to consider building out a sales funnel. To grow leads, build email audiences, and even make online purchases, we rely on sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Goodyear. In the course of managing their website advertising, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• To increase awareness and capture email addresses, we used squeeze pages.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Goodyear organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Goodyear. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC ads management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Goodyear.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Goodyear on your website.
2. You have a 1% conversion rate, meaning for every 100 Goodyear residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Goodyear that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Goodyear businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a PPC advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Goodyear paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Goodyear, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Goodyear.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Goodyear and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps Goodyear businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Goodyear website or funnel.

You might be suffering from ad attribution concerns and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Goodyear ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Goodyear content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.

Types of Paid Ads for Goodyear, AZ PPC Campaigns

In Goodyear, there are many ways to run paid advertising. Let's discuss some of the most common PPC advertising being run within various business industries in Goodyear.

Local Marketing throughout Goodyear

Nearby ads for your Goodyear business can be run through nearly any advertising platform. You may find greater success on one platform over another depending on the nature of your nearby Goodyear organization. To find out which option works best for you, you should try all of the options available. Here are a few options for local area advertising.

There are going to be two options from Google.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Goodyear. Even localized stores use this campaign type.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in Goodyear, like plumbers, electricians, roofers, and heating installers.

You can also use Facebook Ads to target people in your local Goodyear area. The first step is to set up a campaign with ad sets restricted to Goodyear as a city, or specific ZIP codes around Goodyear. For all types of Goodyear small businesses, we often use Facebook Ads.

Social Ads for Goodyear Websites

A social media ad is pretty much any online advertisement you see on a social networking site.

The trick to social media advertising is keeping the ad creatives fresh. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social media marketing is that you can target audiences who aren't yet aware of your product or service. When running search engine marketing, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Goodyear business offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Advertising for Goodyear Organizations

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

Some people refer to this as Goodyear Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

If you have been running search engine ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads for Goodyear Organizations

Many different message boards, chat rooms, game lounges, news websites (even local area Goodyear news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads in Goodyear

Not everyone is going to convert during their first experience with your Goodyear website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Goodyear Ecommerce Stores

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Goodyear

Social networking websites such as Instagram, Facebook, and YouTube allow you to advertise with video.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

Your Goodyear paid ads campaigns should definitely incorporate video creatives if you have the budget to support them.

Free PPC Calculators for Goodyear, AZ Paid Ads Managers

As part of our commitment to managing Goodyear paid advertising campaigns, our internet advertisers worked with our web development team to build a few paid ads calculators that might interest you.

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Churn Rate Estimator

View More PPC Tools

Why Choose WebCitz to Manage Your Goodyear, AZ Paid Ads Strategies

We'd love to partner with your Goodyear team on paid advertising! As a comprehensive PPC management agency targeting Goodyear, we have multiple internal teams focused on search engine marketing, social media ads, sales funnel development, and ad creative testing. This is not true of all Goodyear PPC ads management companies, since most only have a single person handling all the duties. You might not get the results you want from Goodyear PPC agencies if you don't test campaign optimization and innovative ideas often enough.

While researching paid advertising agencies for your Goodyear company, there are many factors to consider. The PPC plans and strategies we suggest for your Goodyear company are backed by more than 18 years of experience. Many of these are the same paid ads plans we use to drive leads for our company.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Goodyear company grow.

Our PPC professionals are a good option for numerous reasons:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• Our PPC advertising help us rank for keywords we don't yet rank organically for.
• We do not outsource Goodyear website advertising packages, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's discuss what our paid ads consultants can offer your Goodyear company! We often provide complete paid ads management services to Goodyear small businesses, but we can also augment the marketing department of larger Goodyear corporations to fill in missing skill sets.

Our team would appreciate the opportunity to be considered when your Goodyear company needs a PPC marketing company. To start a discussion with the helpful staff at our PPC agency, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us