Tempe PPC Agency

Our Tempe, AZ PPC Management Game Plans

The act of creating and optimizing Tempe paid advertising campaigns is known as PPC management. Despite that simple explanation, let's explore it further.

A paid advertising agency for Tempe often begins by getting to know your company and its business model before providing professional paid ads management. Since the way you approach paid advertising for a nearby Tempe organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Tempe, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through PPC advertising that boosts traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Tempe PPC is the next step. To maximize the value of paid advertising, most Tempe companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Tempe small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in Tempe should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Tempe organization through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Tempe-area PPC campaigns, our team also offers Avondale, Buckeye, Casa Grande, Chandler, Flagstaff, Gilbert, Glendale, Goodyear, Mesa, Peoria, Phoenix, Scottsdale, Surprise, Tucson, and Yuma small businesses and large corporations a premium PPC management service.

Pricing for Tempe, AZ Paid Ads Management

The price of our PPC management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Tempe, AZ Small Businesses

The most obvious benefit of Tempe paid ads is the near instant increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

If you are interested in running paid advertising in Tempe, we recommend that you start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into PPC advertising or scaling your ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid advertising and internet advertising can greatly enhance your Tempe business's online marketing strategy. Remember, more traffic doesn't always mean more conversions!

How We Manage Tempe, AZ PPC

We are a team of paid advertising experts with extensive knowledge in the latest PPC trends for Tempe nearby organizations. We have experience across dozens of business industries, so we can help you improve traffic and conversions to your Tempe digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Tempe Roofer" on a search engine, for example, might lead someone to a roofing company in Tempe. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Tempe.

What if, however, that exact match keyword wasn't producing enough search volume and the Tempe roofing company wanted to increase their traffic and conversions? The solution would require keyword research.

The next steps might involve the PPC advertising manager discussing with the Tempe roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting tactic than exact matches might also be necessary.

As an example, the Arizona PPC manager might find that "Mesa, AZ roofing companies" and "Tempe roof repair" have high search volumes. First phrase targets a location near Tempe, which may still be in the service area of the Tempe roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

In Tempe paid ads campaigns, audience research is often discussed in the context of scaling social media ads. Google Ads and Bing Ads also offer audience targeting options.

We'll review some audience research and targeting history within Facebook Ads.

Tempe paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Tempe eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

When Apple released its iOS 14.5 upgrade, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Tempe and beyond. Even ad attribution reporting was affected.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Tempe advertising firms. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

Although many Tempe paid advertising companies still rely on custom audiences, the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Tempe ad campaigns to squeeze a little extra performance.

Landing Page Optimization

It is important to focus on a high quality landing page when running paid advertisements in Tempe.

Our first step when managing a paid ads campaign in Tempe involves reviewing the landing pages for best practices. In this review, we consider the following factors and more:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do you have a lead form I can use right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Tempe paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Tempe sales pitch.

Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Tempe. While managing their website marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Tempe small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Tempe. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Tempe.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Tempe on your website.
2. You have a 1% conversion rate, meaning for every 100 Tempe residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Tempe that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from PPC advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Tempe organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your site you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Tempe paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Tempe, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Tempe.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Tempe and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC ads management company that helps Tempe organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Tempe website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Tempe ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Tempe content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Tempe, AZ PPC Campaigns

There are numerous ways to run paid advertising for your Tempe company. The following are some of Tempe's most common paid advertisements options.

Local Advertising within Tempe

Local ads for your Tempe organization can be run through nearly any advertising platform. One platform may be more effective for your local Tempe small business than another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.

From Google, you'll have two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Tempe. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Tempe. Even local area stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Tempe, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Tempe area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Tempe. Local Facebook Ads are often used by Tempe companies of all types.

Social Media Advertising for Tempe Small Businesses

Pretty much any online ad you see on a social media network website is going to qualify as a social ad.

Maintaining fresh ad creatives is key to social media advertising. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative modifications for campaigns with higher spending.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Tempe.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Ads within Tempe

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

There are some people out there who refer to this as Tempe Search Engine Marketing, or SEM for short. There are different ways to explain search engine advertising, which are advertisements displayed on search engines' search results pages.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads in Tempe

Many different message boards, chat rooms, game lounges, news websites (even nearby Tempe news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Tempe Organizations

There is a good chance that not everyone will convert during their first experience with your Tempe website, landing page, or sales funnel.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Tempe Ecommerce Small Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Tempe storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Tempe Companies

You can run video ads on Facebook, YouTube, Instagram, and other social media networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Tempe PPC advertising campaigns.

Free PPC Calculators for Tempe, AZ Paid Ads Managers

Our online marketers are so excited about managing Tempe paid advertising campaigns, they worked with our web development team to build out some helpful paid ads calculators that you might be interested in trying!

• Calculate ROAS
• CPA Calculator
• Churn Rate Estimator

View Other PPC Tools

Why Choose WebCitz to Manage Your Tempe, AZ PPC Tactics

We want to be your Tempe team's paid advertising partner! We are a full-service PPC management firm targeting Tempe with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. In most Tempe paid ads companies, only one person handles all tasks, but this is not the case for us! You might not get the results you want from Tempe PPC companies if you don't test campaign optimization and original ideas often enough.

Choosing a paid ad agency for your Tempe small business is not an easy task. The paid ads strategies and tactics we suggest for your Tempe company are backed by more than 18 years of experience. As a lead generation firm, we often use similar PPC tactics.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Tempe company grow.

Here are a few reasons we suggest considering our PPC professionals:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our PPC advertising help us rank for keywords we don't yet rank organically for.
• Since we have an internal advertising team, we do not outsource Tempe website advertising packages, such as PPC management, sales funnel development, or ad creative services.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our paid ads consultants to discuss what we can do for you in Tempe! While we often provide complete paid ads management services for small businesses in cities like Tempe, we are also able to augment the marketing departments of large corporations in Tempe and beyond.

We hope you consider our company when searching for a paid advertising agency for you Tempe small business. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us