Yuma PPC Agency

Our Yuma, AZ PPC Management Campaigns

PPC Management consists of creating and optimizing paid advertisement plans in Yuma. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising agency for Yuma often begins by getting to know your company and its business model before providing skilled PPC management. Since the way you approach PPC advertising for a local Yuma organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Yuma, for example, are often only searching for quality leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Yuma paid ads is the next step. For PPC advertising to be effective, most Yuma paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Yuma small business needs to use multiple plans and marketing tools. For example, the best Yuma paid ads plans will include plans to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Increase revenue for your Yuma small business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Yuma-area PPC campaigns, our team also offers Avondale, Buckeye, Casa Grande, Chandler, Flagstaff, Gilbert, Glendale, Goodyear, Mesa, Peoria, Phoenix, Scottsdale, Surprise, Tempe, Tucson, small businesses and large corporations a professional PPC ads management service.

Pricing for Yuma, AZ PPC Management

The price of our paid ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Yuma, AZ Businesses

One of the most obvious benefits of Yuma paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running paid ads in Yuma, we recommend that you start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of PPC advertising and internet marketing can greatly enhance your Yuma business's internet advertising service. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Yuma, AZ Paid Ads

Our team of PPC advertising specialists is knowledgeable about the latest PPC trends in Yuma. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Yuma digital assets.

Keyword Research

In the context of PPC advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Yuma Roofer" on a search engine, for example, might lead someone to a roofing company in Yuma. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Yuma.

However, what if that exact match keyword wasn't producing enough search volume and the Yuma roofing company needed to increase their advertising reach? To solve the problem, keyword research would be required.

The next steps might involve the paid ads manager discussing with the Yuma roofing company what types of services they want to target more often and within what geographic areas. There may also be a need to broaden the keyword targeting.

As an example, the Arizona PPC manager might find that "Algodones, Mexico roofing companies" and "Yuma roof repair" have high search volumes. The first phrase targets a location nearby Yuma that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Yuma paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Yuma PPC advertising managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Yuma eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

Apple's iOS 14.5 upgrade included a pop-up message that lets users opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

For most Yuma advertising companies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

While there will still be plenty of Yuma paid advertising agencies relying on custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent tweaks to audience targeting, if you'd like a second opinion.

However, audience research and targeting aren't going away. Yuma ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Creation & Optimization

It is important to focus on a high quality landing page when running paid advertisements in Yuma.

We begin by examining the landing pages on any paid ads campaign in Yuma to make sure they follow best practices. Here are some of the factors we look for in this review:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Yuma paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Yuma sales pitch.

Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Yuma. While managing their internet marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Yuma business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Yuma. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Yuma.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Yuma on your website.
2. You have a 1% conversion rate, meaning for every 100 Yuma residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Yuma that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Yuma small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Yuma paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Yuma, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Yuma.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Yuma and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Yuma small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Yuma website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Yuma ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Yuma content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Yuma, AZ PPC Campaigns

In Yuma, there are many ways to run paid advertising. Let's discuss some of the most common PPC advertising being run within various business industries in Yuma.

Local Advertising within Yuma

Local Area ads for your Yuma small business can be run through nearly any advertising platform. One platform may be more effective for your localized Yuma business than another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.

There are going to be two options from Google.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Yuma. Yuma professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Yuma, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your nearby Yuma area using Facebook Ads. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Yuma as a city, or specific Yuma ZIP codes. Local Facebook Ads are often used by Yuma businesses of all types.

Social Media Ads for Yuma Organizations

A social ad is pretty much any online advertisement you see on a social media networking site.

It's important to keep the ad creatives fresh when running social media ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social media advertising is that you can target audiences who aren't yet aware of your product or service. When running search advertising, that is quite the opposite since your ads are only going to show when someone is actively searching for what your Yuma business offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Ads for Yuma Organizations

You should invest in search advertising if you know people are looking online for your products or services.

Some people refer to this as Yuma Search Engine Marketing, or SEM. There are different ways to explain search engine marketing, which are advertisements displayed on search engines' search results pages.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads for Yuma Businesses

Many different message boards, chat rooms, game lounges, news websites (even local Yuma news stations), gossip sites, and more run display advertisements.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, you just need a set of ad creatives in different sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads in Yuma

There is a good chance that not everyone will convert during their first experience with your Yuma website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Yuma Ecommerce Businesses

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Yuma storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Yuma Small Businesses

You can run video ads on Instagram, Facebook, YouTube, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Yuma PPC advertising campaigns.

Free Paid Ads Calculators for Yuma, AZ PPC Managers

As part of our commitment to managing Yuma paid advertising campaigns, our digital advertisers worked with our web development team to build a few paid ads calculators that might interest you.

• Return on Ad Spend Calculator
• CPA Calculator
• Churn Rate Estimator

View Other PPC Tools

Why Choose WebCitz to Manage Your Yuma, AZ Paid Ads Services

We'd love to partner with your Yuma team on paid advertising! As a complete PPC management company targeting Yuma, we have multiple internal teams focused on search advertising, social media marketing, sales funnel development, and ad creative testing. In most Yuma PPC companies, only one person handles all work, but this is not the case for us! You might not get the results you want from Yuma PPC companies if you don't test campaign optimization and original ideas often enough.

Choosing a paid ad agency for your Yuma small business is not an easy task. The PPC strategies and tactics we suggest for your Yuma company are backed by more than 18 years of experience. As a lead generation firm, we often use similar PPC tactics.

More importantly, you should choose our paid ads agency because you feel confident we are the right team to help your Yuma company grow.

Our paid ads consultants are a good option for numerous reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on paid ads to bring in traffic from keywords we don't yet rank for organically.
• Since we have an internal advertising team, we do not outsource Yuma online marketing packages, such as PPC ads management, sales funnel development, or ad creative services.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our paid ads experts to discuss what we can do for you in Yuma! While we often provide complete paid advertising management services for small businesses in cities like Yuma, we are also able to augment the marketing departments of large corporations in Yuma and beyond.

When it comes time for your Yuma small business to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us