If nearly 20% of all online searches are performed on Bing, why focus 100% of your budget on Google Ads? Our paid advertising team can help you create Bing Ads campaigns or improve the ROI of your existing campaigns.
Our Bing Ads Management team can create a results-driven marketing strategy using audience ads to deliver high-intent traffic to your website and convert them within optimized landing pages. With our team's experience within Bing Audience Ads, you can be sure you'll see results with us. Through highly customized audience ads campaigns, our PPC experts will be able to increase qualified leads, better engage customers with dynamic ads, improve your ad rank and boost your high-quality clicks all for the success of your Bing Ads account.
WebCitz does not have fixed-rate prices for Audience Ads services. If you are interested in hiring our team to perform your Audience Ads, we will work with you to determine the proper mixture of on-page, off-page, and technical SEO services.
We are happy to recommend a monthly budget for your Audience Ads services after determining your goals, but ultimately it comes down to working within your SEO budget. If our recommendation exceeds your SEO budget, our team can still work with your company if you understand the results will come at a slower pace. If you can afford a higher budget than our recommendation, we will be able to deliver faster results by performing more SEO work within your Audience Ads campaign each month.
Bing audience ads previously known as Bing intent ads, was created for brands to be able to receive non-search traffic by utilizing strategic placements throughout the Bing partner sites. These ads are often found placed organically within a web page’s content, such as a blog post, and provide brands with a more integrated way to interact with users.
Running the Bing Audience Network is the Microsoft Graph. The Microsoft graph works by matching the customer data sets with machine learning to connect businesses with the customers that will be most interested in what they have to offer. Bing fills billions of global searches monthly generating quality intent signals. The Microsoft Graph uses search and web activity as well as Microsoft demographic and LinkedIn professional profile information to create a dataset with knowledge of consumers’ interests and preferences.
You can utilize Bing Audience Ads to immediately increase your website traffic and target qualified leads that are most likely to convert in your sales funnel.
Bing Audience Ads targeting is composed of several audience dimensions of which advertisers can choose from such as, remarketing, in-marketing, product audiences, professional profile, plus more. As the set targets are added or removed, an estimated monthly reach will automatically update and express the new reach numbers.
Bing offers a newer targeting feature that allows you to target a professional profile, this is a more unique and exciting feature that leverages the data that LinkedIn provides. LinkedIn has more than 500 millions users with the most popular data segments available for Microsoft Audience Ads; industry, company, and job function.
Bing Audience Ads uses elements from the existing ad to create a dynamic optimized ad. Bing uses the ad copy and images to create a truly unique experience when serving the ads to consumers. It works by advertisers entering in several variations of headlines and images for Bing Ads to dynamically create and optimize ads. From there, Bing will test all the versions of the ad that you entered and determine which is the best performing, basically testing to find the one with the highest click-through rate. The ranking mechanism for performance is based on user segment performance, except for product audiences, which is more individually product focused. It is important to have Bing Ad’s Universal Event Tracking tags in place and enabled on all pages of the website.
By expanding your Bing ads search campaigns to include audience ads, you can increase high-quality clicks from your target audience. By using Bing’s advanced targeting features as well as the Microsoft Graph and AI, you’ll be able to reach the consumers that are truly interested in your business, increasing high-quality clicks, and so boosting conversion, sales, and engagement.
Advertising on Bing is significantly cheaper than Google, with on average a 33% lower cost for each click. Meaning for the advertisers using Bing Audience Ads have the potential to save on their budget by choosing to utilize Bing's low CPC.
When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies! Look at how we've been able to help improve paid ad performances for businesses in multiple industries!
When looking for the best PPC experts in the United States, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies in the United States! Look at how we've been able to help improve paid ad performances for businesses throughout the United States!
When searching for the best PPC experts in Canada, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction.