If nearly 20% of all online searches are performed on Bing, why focus 100% of your budget on Google Ads? Our paid advertising team can help you create Bing Ads campaigns or improve the ROI of your existing campaigns.
Bing product ads are an advertising campaign type within Bing Ads, these ads show across a number of Bing’s partner pages and can reach shoppers whenever they are these pages. For the most part, the product ads will appear at the top before any of the organic results or even the text ads, other times they may appear at the right side of the page. A product ad will show the searcher relevant information for what they are shopping for, this is information such as price and brand. WebCitz can help you set up your Bing product campaign and can assist in different strategies to ensure your products are shown to your target audience. Our skilled Bing Ads Management team will be able to assist you in improving your conversion rate and customer engagement.
WebCitz does not have fixed-rate prices for Product Ads services. If you are interested in hiring our team to perform your Product Ads, we will work with you to determine the proper mixture of on-page, off-page, and technical SEO services.
We are happy to recommend a monthly budget for your Product Ads services after determining your goals, but ultimately it comes down to working within your SEO budget. If our recommendation exceeds your SEO budget, our team can still work with your company if you understand the results will come at a slower pace. If you can afford a higher budget than our recommendation, we will be able to deliver faster results by performing more SEO work within your Product Ads campaign each month.
Bing Product Ads uses your product data feed to display engaging and content rich ads to consumers on Bing. These kinds of ads display while users are performing product-related searches. Bing charges you for Product Ads on a PPC basis. This means you only pay when a user clicks on your ad to visit your website. Once on your website, you have the chance to convert the visitor into a customer. Though, they are different from Bing’s text-based PPC ads. With a standard Bing text ad, you set keywords you want to target. With Product Ads, Bing uses the information in your product data feed to match your products with the queries of users.
You can utilize Bing Product Ads to immediately improve your ad engagement and target qualified leads to increase your conversion rates.
Consumers who are searching for a product on Bing and click on your product ad are likely to be closer to a final buying decision than other users. The reason being they have already seen an image of the product and its price and know what to expect when they click on your ad. How conversions are improved is by strategically choosing your product targets from your Bing Merchant Center catalog. Having this tool available when setting up a Bing product campaign, you can prioritize which products you want to sell. This could be new products or products that perform well. Meaning you can select all products from your catalog, or only choose products that match certain criteria. By choosing product targets you are ensuring that the consumer that your ad is put in front of are the ones that will be interested in your product, therefore creating a higher buyer intent on your ad.
Bing product ads can be tricky to navigate but when they are performed correctly they can offer a high return on investment. Part of this has to do with ad placement because bids tend to be less expensive on Bing, companies have a better chance of landing in a higher placement on a results page. Bing product ad features stand out from other results on the page, resulting in a higher click-through-rate and ultimately a greater return on investment.
By properly setting up and optimizing Bing product ads, it will increase awareness of your brand and improve the levels of customer engagement you receive with your ad. This can be done by properly reaching your target audience. Understanding the different targeting features that Bing provides to help increase your exposure to the customer’s that matter most. With Bing, you can set targeting options for many different types of ads at the campaign level or ad group level.
Bing understands the vast majority of PPC advertisers also advertise on Google, therefore Bing provides their users with the option to import their ad from Google AdWords. If you have a great structure for your current ad in AdWords or are new to both and want the ads to be the same on both search engines, you can utilize the importing option to bring your AdWords structure into Bing.
When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies! Look at how we've been able to help improve paid ad performances for businesses in multiple industries!
When looking for the best PPC experts in the United States, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies in the United States! Look at how we've been able to help improve paid ad performances for businesses throughout the United States!
When searching for the best PPC experts in Canada, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction.