British Columbia PPC Agency

Our British Columbia PPC Management Game Plans

The act of creating and optimizing British Columbia paid advertising campaigns is known as paid ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a PPC advertising company for British Columbia often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

For example, local service providers in British Columbia are often only interested in qualified leads. Through paid ads, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to generate traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in British Columbia PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of PPC advertising, most British Columbia companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your British Columbia small business should utilize multiple advertising plans and marketing tools. Some of the best paid ads plans in British Columbia include:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Increase revenue for your British Columbia business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Place ad creatives across various ad placements and media formats to see which performs best.

Our PPC management firm is happy to provide Vancouver, Surrey, Burnaby, Abbotsford, Kelowna, Nanaimo, Victoria, and Chilliwack businesses with expert PPC advertising consulting packages.

Pricing for British Columbia Paid Ads Management

Our PPC management service fees are determined by the amount of time you wish us to spend on your campaigns every month. Our PPC management services start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.

How Paid Advertising Helps British Columbia Small Businesses

The most obvious benefit of British Columbia paid ads is the near instant increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to British Columbia businesses interested in running PPC advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

The right combination of paid ads and online marketing can greatly enhance your British Columbia business's online advertising game plan. Remember, more traffic doesn't always mean more conversions!

How We Manage British Columbia Paid Ads

We are a team of paid ads experts with extensive knowledge in the latest paid ads trends for British Columbia local businesses. Take advantage of our experience across dozens of business industries to help generate traffic and conversions to your British Columbia digital assets.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only show up based on what is searched on Google or Bing.

If you are searching for a roofing company in British Columbia, you might search "British Columbia Roofer" on Google. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in British Columbia.

What if, however, that exact match keyword wasn't producing enough search volume and the British Columbia roofing company wanted to increase their traffic and conversions? Researching keywords would be necessary for the solution.

The next steps might involve the paid ads manager discussing with the British Columbia roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.

For instance, the PPC manager might discover high search volume for "British Columbia roofing companies" or even "British Columbia roof repair." First phrase targets a plural version of the service professional within British Columbia. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your PPC advertising from showing in search queries that you know won't convert.

For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

When you hear audience research talked about in British Columbia paid advertising campaigns, it is often within the scope of scaling social ads on Facebook and Instagram. Google Ads and Bing Ads also offer audience targeting options.

We'll review some audience research and targeting history within Facebook Ads.

British Columbia PPC advertising managers used Facebook's custom audiences extensively in the past. As a matter of fact, one of the most appealing features of Facebook Ads was its ability to collect data on users, which advertisers in British Columbia flocked to take advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in British Columbia and beyond. This even affected the accuracy of ad attribution reporting.

For most British Columbia advertising firms, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Though there will still be plenty of British Columbia paid advertising companies using custom audiences, the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

This isn't to say audience research and targeting is going away. The targeting options within British Columbia ad campaigns will likely always be manageable to boost performance.

Landing Page Optimization

An important factor in the success of your British Columbia paid ads campaign is the landing page.

We begin by examining the landing pages on any paid advertising campaign in British Columbia to make sure they follow best practices. Our review takes into account the following factors:

• Does the headline focus on benefits?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• What is the visibility of the call to action?
• How quickly does the page load?
• Is there social proof?
• Can I load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on British Columbia paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.

Conversion Funnel Development

You might consider building out one or more sales funnels instead of a landing page. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

One of our customers promotes an online fitness challenge that you can even join from British Columbia. We built multiple sales funnels within Click Funnels while managing their digital marketing. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• Using application funnels, we encouraged people to apply for exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

There are many different types of funnels, so your British Columbia business isn't limited to only these options. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in British Columbia. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. Throughout British Columbia, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt on your website in British Columbia.
2. You have a 1% conversion rate. This means for every 100 website visitors you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in British Columbia that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

Unless the margins are great, this return on ad spend is likely not acceptable for most British Columbia small businesses.

Paying an advertising firm to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

Let's assume those improvements bring your conversion rate up from 1% to 2%. For every 100 visits to your website, you now sell two sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your British Columbia paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in British Columbia, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in British Columbia.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in British Columbia and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC ads management company that helps British Columbia organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your British Columbia website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For British Columbia ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For British Columbia content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for British Columbia PPC Campaigns

There are numerous ways to run paid ads for your British Columbia small business. Let's discuss some of the most common paid advertising being run within various business industries in British Columbia.

Local Advertising throughout British Columbia

If you have a business in British Columbia, you can run local ads on almost any advertising platform. Depending on the nature of your nearby business in British Columbia, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Now let's discuss some local advertising options.

From Google, you'll have two options.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in British Columbia. We often use Performance Max campaigns for professional services companies in and around British Columbia, such as accountants, lawyers, dentists, and physicians.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in British Columbia, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also use Facebook Ads to target people in your local British Columbia area. The first step is to set up a campaign with ad sets restricted to British Columbia, or specific ZIP codes within British Columbia. We often rely on nearby Facebook Ads for all types of British Columbia organization industries.

Social Media Marketing for British Columbia Small Businesses

Pretty much any online ad you see on a social network website is going to qualify as a social media ad.

Maintaining fresh ad creatives is key to social media marketing. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search engine ads since you only get to show them when someone searches for what you offer in British Columbia.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Advertising for British Columbia Businesses

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

There are some people out there who refer to this as British Columbia Search Engine Marketing, or SEM for short. An advertisement that appears on the search results page of a search engine is called a search ad.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads throughout British Columbia

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local British Columbia news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you boost results from your ad spend if you have an understanding of your target audience.

Retargeting Ads for British Columbia Organizations

Your British Columbia website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for British Columbia Ecommerce Stores

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your British Columbia storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads within British Columbia

You can run video ads on YouTube, Instagram, Facebook, and other social networking websites.

Using YouTube Ads is as basic as setting up a video ad campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in British Columbia if you have the budget to do so.

Free PPC Calculators for British Columbia Paid Ads Managers

Our internet marketers are so excited about managing British Columbia paid advertising campaigns, they worked with our web development team to build out some helpful paid ads calculators that you might be interested in trying!

• ROAS Calculator
• Cost Per Acquisition Calculator
• Calculator for Churn Rate

View All PPC Tools

Why Choose WebCitz to Manage Your British Columbia Paid Ads Strategies

We want to be your British Columbia team's paid advertising partner! As a full-service PPC management firm targeting British Columbia, we have multiple internal teams focused on search engine marketing, social ads, sales funnel development, and ad creative testing. This is not true of all British Columbia PPC ads management firms, since most only have a single person handling all the duties. You might not be testing campaign optimizations and innovative ideas often enough with those British Columbia paid ads agencies to get the results you desire.

There are many factors to consider when researching paid advertising firms for your British Columbia business. Having over 18 years of experience, you can trust our paid ads plans and strategies for British Columbia small businesses. As a lead generation firm, we often use similar PPC tactics.

In addition, you should choose us as your paid ads agency because you are confident we can help your British Columbia small business grow. Consider our PPC specialists for the following reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search rankings.
• We do not outsource British Columbia website marketing plans, including paid ads management, sales funnel development, or ad creative services since we have our own internal advertising team.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our PPC professionals to discuss what we can do for you in British Columbia! We often provide complete paid advertising management services to British Columbia small businesses, but we can also augment the marketing department of larger British Columbia corporations to fill in missing skill sets.

Our team would appreciate the opportunity to be considered when your British Columbia small business needs a paid ads marketing agency. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads firm.

800-796-8263 Email Us