Fontana PPC Agency

Our Fontana, CA PPC Management Campaigns

PPC Management refers to creating and optimizing Fontana PPC advertising services. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide experienced PPC management, a paid advertising agency for Fontana should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Local service providers in Fontana, for instance, are often only interested in good leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Fontana paid ads is the next step. Most Fontana PPC advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with PPC advertising, your Fontana organization needs to use multiple strategies and marketing tools. Some of the best paid advertising packages in Fontana strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make your Fontana small business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Fontana-area PPC campaigns, our team also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a professional PPC ads management service.

Pricing for Fontana, CA PPC Management

The price of our paid ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Fontana, CA Businesses

Traffic increases almost instantly with Fontana paid advertising.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

Starting slowly is the first recommendation we give to Fontana organizations interested in paid advertising.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in PPC advertising or scale your existing ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

Fontana organizations can benefit greatly from the addition of paid ads to their online marketing strategy when everything comes together. Remember, more traffic doesn't always mean more conversions!

How We Manage Fontana, CA PPC

With in-depth knowledge of the latest paid ads trends for nearby businesses in Fontana, we are a team of paid advertising professionals. Take advantage of our experience across dozens of business industries to help increase traffic and conversions to your Fontana digital assets.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.

A search for "Fontana Roofer" on a search engine, for example, might lead someone to a roofing company in Fontana. Targeting that exact phrase wouldn't require in-depth keyword research for that Fontana roofing company's paid advertising manager.

What if, however, that exact match keyword wasn't producing enough search volume and the Fontana roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

Typically, the paid advertising manager will discuss with the Fontana roofing company what types of services to target more often. A broader keyword targeting strategy than exact matches might also be necessary.

As an example, the California paid ads manager might find that "Bloomington, CA roofing companies" and "Fontana roof repair" have high search volumes. The first phrase is targeting a nearby location to Fontana, which might still be in the service area of the Fontana roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. They might see your PPC advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In Fontana paid advertising campaigns, audience research is often discussed in the context of scaling social ads. However, Bing Ads and Google Ads also allow audience targeting.

Let's take a look at audience research and targeting within Facebook Ads.

In years past, Fontana paid advertising managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most appealing features was the ability to collect data on users, which advertisers in Fontana eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 update included a pop-up message that lets users opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across Fontana and beyond. This even affected the accuracy of ad attribution reporting.

For most Fontana advertising companies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Fontana paid ads agencies using custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent tweaks to audience targeting.

This isn't to say audience research and targeting is going away. The targeting options within Fontana ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

An important factor in the success of your Fontana paid advertising campaign is the landing page.

We begin by examining the landing pages on any paid ads campaign in Fontana to make sure they follow best practices. In this review, we consider the following factors and more:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• What is the quality of the content? Is it well written?
• Do you have a lead form I can use right away?
• What is the visibility of the call to action?
• Does the page load quickly?
• Is social proof present?
• Does the page load on mobile devices?

Designing and developing a quality landing page involves so many factors.

Until you have a landing page that follows best practices, don't spend money on Fontana paid advertising.

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Including a Funnel

You might consider building out one or more sales funnels instead of a landing page. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Fontana. While managing their website marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Fontana small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Fontana. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Fontana.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Fontana on your website.
2. You have a 1% conversion rate, meaning for every 100 Fontana residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Fontana that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from PPC advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Fontana organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your site you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Fontana paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Fontana, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Fontana.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Fontana and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC ads management company that helps Fontana organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Fontana website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Fontana ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Fontana content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Fontana, CA PPC Campaigns

The options for running paid advertising for your Fontana company are numerous. Let's discuss some of the most common PPC advertising being run within various business industries in Fontana.

Local Marketing in Fontana

If you have a business in Fontana, you can run nearby ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your local Fontana small business. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Fontana. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Fontana. Even local area stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Home service contractors in Fontana, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Fontana area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Fontana as a city, or specific ZIP codes around Fontana. Local Facebook Ads are often used by Fontana companies of all types.

Social Media Advertising throughout Fontana

Almost all online ads you see on social networks qualify as social ads.

Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

Using social media ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. When running search advertising, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Fontana small business offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads within Fontana

You should invest in search advertising if you know people are searching online for your products or services.

In some circles, this is referred to as Fontana Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

If you have been running search advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Fontana

Many different message boards, chat rooms, game lounges, news websites (even nearby Fontana news stations), gossip sites, and more run display advertisements.

Google Ads and Bing Ads commonly offer these campaign types.

To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you drive results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in Fontana

Your Fontana website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Fontana Ecommerce Organizations

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads for Fontana Businesses

Social networking websites such as YouTube, Instagram, and Facebook allow you to advertise with video.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should consider incorporating video ads into your paid advertising campaigns in Fontana if you have the budget to do so.

Free PPC Calculators for Fontana, CA PPC Managers

Our digital advertisers are so excited about managing Fontana's paid advertising campaigns that they developed some helpful paid ads calculators for you!

• Return on Ad Spend Calculator
• Calculate CPA
• Calculate Churn Rate

View More PPC Tools

Why Choose WebCitz to Manage Your Fontana, CA Paid Ads Services

Let's work together on paid advertising for your Fontana business! As a complete PPC management company targeting Fontana, we have multiple internal teams focused on search advertising, social media marketing, sales funnel development, and ad creative testing. Fontana PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and original ideas often enough with those Fontana PPC companies to get the results you desire.

While researching paid advertising firms for your Fontana company, there are many factors to consider. The PPC tactics and plans we suggest for your Fontana company are backed by more than 18 years of experience. Many of these are the same paid ads tactics we use to build leads for our agency.

In addition, you should choose us as your paid advertising firm because you are confident we can help your Fontana company grow.

Our PPC professionals are a good option for numerous reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Since we have an internal advertising team, we do not outsource Fontana internet advertising plans, such as PPC management, sales funnel development, or ad creative services.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Get in touch with our PPC specialists to discuss what we can do for you in Fontana! While we often provide complete paid ads management services for small businesses in cities like Fontana, we are also able to augment the marketing departments of large corporations in Fontana and beyond.

Our team would appreciate the opportunity to be considered when your Fontana business needs a paid ads marketing firm. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us