Fremont PPC Agency

Our Fremont, CA PPC Ads Management Tactics

Paid Ads Management refers to creating and optimizing Fremont paid advertising services. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC management, a paid ads agency for Fremont should get to know your company and its goals. Since the way you approach PPC advertising for a local Fremont business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local Fremont service providers are often only interested in qualified leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Fremont PPC is the next step. Most Fremont PPC advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Fremont company should use a variety of advertising strategies and marketing tools to be successful with paid advertising. For example, the best Fremont paid ads services will include tactics to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Fremont business.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Fremont-area PPC campaigns, our team also offers Anaheim, Bakersfield, Chico, Fontana, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a premium PPC ads management service.

Pricing for Fremont, CA PPC Management

The price of our paid ads management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Fremont, CA Organizations

Traffic increases almost instantly with Fremont paid ads.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

Starting slowly is the first recommendation we give to Fremont small businesses interested in paid advertising.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into PPC advertising or scaling your ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid advertising and digital marketing can greatly enhance your Fremont business's digital marketing game plan. Remember, more traffic doesn't always mean more conversions!

How We Manage Fremont, CA PPC

With in-depth knowledge of the latest paid ads trends for local businesses in Fremont, we are a team of paid advertising consultants. Take advantage of our experience across dozens of business industries to help boost traffic and conversions to your Fremont digital assets.

Keyword Research

In the context of paid ads, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.

A search for "Fremont Roofer" on a search engine, for example, might lead someone to a roofing company in Fremont. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Fremont.

What if, however, that exact match keyword wasn't producing enough search volume and the Fremont roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

Typically, the PPC advertising manager will discuss with the Fremont roofing company what types of services to target more often. A broader keyword targeting plan than exact matches might also be necessary.

As an example, the California paid ads manager might find that "Newark, CA roofing companies" and "Fremont roof repair" have high search volumes. The first phrase is targeting a nearby location to Fremont, which might still be in the service area of the Fremont roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

Negative keyword lists can also benefit from keyword research. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your PPC advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In Fremont paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. However, Bing Ads and Google Ads also allow audience targeting.

Let's take a look at audience research and targeting within Facebook Ads.

In years past, Fremont paid advertising managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most appealing features was the ability to collect data on users, which advertisers in Fremont eagerly took advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across Fremont and beyond. Even ad attribution reporting was affected.

For most Fremont advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Fremont paid advertising firms using custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.

This isn't to say audience research and targeting is going away. The targeting options within Fremont ad campaigns will likely always be manageable to boost performance.

Optimizing Landing Pages

The quality of your landing page will be a big factor in the success of your Fremont paid advertising campaigns.

We begin by examining the landing pages on any paid ads campaign in Fremont to make sure they follow best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• What is the quality of the content? Is it well written?
• Do you have a lead form I can use right away?
• What is the visibility of the call to action?
• Does the page load quickly?
• Is social proof present?
• Can I load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Until you have a landing page that follows best practices, don't spend money on Fremont paid advertising.

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Including a Funnel

You might consider building out one or more sales funnels instead of a landing page. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Fremont. While managing their internet marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Fremont business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Fremont. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Fremont.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Fremont on your website.
2. You have a 1% conversion rate, meaning for every 100 Fremont residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Fremont that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Fremont small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Fremont paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Fremont, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Fremont.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Fremont and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Fremont small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Fremont website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Fremont ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Fremont content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Fremont, CA PPC Campaigns

The options for running paid advertising for your Fremont small business are numerous. Let's discuss some of the most common paid advertising being run within various business industries in Fremont.

Local Marketing in Fremont

Local ads for your Fremont company can be run through nearly any advertising platform. Depending on the nature of your local Fremont business, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Fremont. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Fremont. Even nearby stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Home service contractors in Fremont, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

Facebook Ads can also be used to target people in Fremont. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Fremont as a city, or specific Fremont ZIP codes. Local Facebook Ads are often used by Fremont businesses of all types.

Social Media Ads for Fremont Websites

Almost all online ads you see on social media networks qualify as social media marketing.

Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

Using social media ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. When running search engine ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Fremont organization offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads throughout Fremont

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

In some circles, this is referred to as Fremont Search Engine Marketing, or SEM. There are different ways to explain search advertising, which are advertisements displayed on search engines' search results pages.

If you have been running search engine advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Fremont

Many different message boards, chat rooms, game lounges, news websites (even local Fremont news stations), gossip sites, and more run display advertisements.

Google Ads and Bing Ads commonly offer these campaign types.

To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you build results from your ad spend if you have an understanding of your target audience.

Retargeting Ads throughout Fremont

Not everyone is going to convert during their first experience with your Fremont website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Fremont Ecommerce Small Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads for Fremont Organizations

Social networking websites such as Facebook, YouTube, and Instagram allow you to advertise with video.

Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Fremont if you have the budget to do so.

Free Paid Ads Calculators for Fremont, CA PPC Managers

Our digital advertisers are so excited about managing Fremont's paid ads campaigns that they developed some helpful PPC calculators for you!

• Return on Ad Spend Calculator
• Calculate CPA
• Churn Rate Estimator

View All Paid Ads Tools

Why Choose WebCitz to Manage Your Fremont, CA PPC Solutions

Let's work together on paid advertising for your Fremont business! As a complete PPC ads management company targeting Fremont, we have multiple internal teams focused on search engine advertising, social ads, sales funnel development, and ad creative testing. Fremont PPC ads management companies don't all operate this way, since most only have one person in charge of everything. You might not get the results you want from Fremont PPC agencies if you don't test campaign optimization and innovative ideas often enough.

There are many factors to consider when researching paid advertising agencies for your Fremont small business. The PPC strategies and tactics we suggest for your Fremont company are backed by more than 18 years of experience. As a lead generation firm, we often use similar paid ads tactics.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Fremont company grow.

Our paid ads experts are a good option for numerous reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Since we have an internal advertising team, we do not outsource Fremont digital advertising packages, such as paid ads management, sales funnel development, or ad creative services.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Get in touch with our PPC professionals to discuss what we can do for you in Fremont! Fremont businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

When it comes time for your Fremont organization to start the search for a PPC marketing company, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us