Los Angeles PPC Agency

Our Los Angeles, CA PPC Management Strategies

PPC Ads Management refers to creating and optimizing Los Angeles paid advertising services. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising company for Los Angeles often begins by getting to know your company and its business model before providing premium paid ads management. You can use this information to determine the next steps, since paid advertising for a localized business differs from PPC advertising for an ecommerce store.

Service providers in Los Angeles, for example, are often only looking for quality leads. To accomplish this, paid ads can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through PPC advertising that increases traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Los Angeles paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Los Angeles paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Los Angeles organization needs to use multiple strategies and marketing tools. Some of the best PPC advertising packages in Los Angeles strive to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make your Los Angeles small business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Los Angeles-area paid ads campaigns, our team also offers Anaheim, Bakersfield, Chico, Fontana, Fremont, Fresno, Irvine, Long Beach, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a skilled PPC management service.

Pricing for Los Angeles, CA Paid Ads Management

The price of our PPC management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Los Angeles, CA Businesses

Traffic increases almost instantly with Los Angeles paid advertising.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running paid advertising in Los Angeles, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in PPC advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

Los Angeles small businesses can benefit greatly from the addition of paid ads to their digital marketing game plan when everything comes together. Remember, more traffic doesn't always mean more conversions!

How We Manage Los Angeles, CA PPC

With in-depth knowledge of the latest paid ads trends for local businesses in Los Angeles, we are a team of paid advertising consultants. Take advantage of our experience across dozens of business industries to help boost traffic and conversions to your Los Angeles digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Los Angeles Roofer" on a search engine, for example, might lead someone to a roofing company in Los Angeles. Targeting that exact phrase wouldn't require in-depth keyword research for that Los Angeles roofing company's paid advertising manager.

What if, however, that exact match keyword wasn't producing enough search volume and the Los Angeles roofing company wanted to increase their traffic and conversions? The solution would require keyword research.

After discussing options, the next step might involve the PPC advertising manager talking with the Los Angeles roofing company what services they want to target more often and where. There may also be a need to broaden the keyword targeting.

Suppose the California PPC manager discovers that there is a high traffic volume for "East Los Angeles, CA roofers" or even "Los Angeles roof repair." The first phrase targets a location nearby Los Angeles that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Los Angeles paid advertising campaigns. Google Ads and Bing Ads also offer audience targeting options.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Los Angeles paid ads managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Los Angeles eagerly took advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Los Angeles and beyond. This even affected the accuracy of ad attribution reporting.

For most Los Angeles advertising firms, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

While there will still be plenty of Los Angeles paid ads companies relying on custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent edits.

It's not to say audience research and targeting are going away. The targeting options within Los Angeles ad campaigns will likely always be manageable to boost performance.

Optimizing Landing Pages

It is important to focus on a high quality landing page when running paid advertisements in Los Angeles.

When we take on the management of a PPC advertising campaign in Los Angeles, we start by looking over the landing pages to see if they follow best practices. Our review takes into account the following factors:

• Does the headline focus on benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• Can you easily identify the call to action?
• How fast does the page load?
• Is there social proof?
• Can I load the page on a mobile device?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on Los Angeles paid ads.

If you want to create an effective landing page, you should never consider it finished. You can refine your Los Angeles sales pitch by running A/B tests on the landing page every few months.

Including a Sales Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Los Angeles. In the course of managing their digital advertising, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
• Using application funnels, we encouraged people to apply for exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

Your Los Angeles organization isn't limited to only these types of funnels. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Los Angeles after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a paid ads management company, like WebCitz, to save yourself the hassle of learning it on your own!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. It varies greatly among industries, products, and services throughout Los Angeles, but the average conversion rate is between 1-3%.

To illustrate the impact of conversion rates, let's run through a basic example.

1. You sell a $100 sweatshirt on your website in Los Angeles.
2. You have a 1% conversion rate. This means for every 100 website visitors in Los Angeles you sell 1 sweatshirt.
3. Your average cost per click (CPC) is $0.50, meaning you spend 50 cents per person in Los Angeles who visits your website.
4. You would need to pay $50 for 100 clicks from paid advertising to sell 1 sweatshirt. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Los Angeles organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Los Angeles PPC advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Los Angeles, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Los Angeles.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Los Angeles and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Los Angeles organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Los Angeles website or funnel.

You might be suffering from ad attribution errors and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Los Angeles ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Los Angeles content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Los Angeles, CA PPC Campaigns

The options for running paid advertising for your Los Angeles organization are numerous. Let's discuss some of the most common paid advertising being run within various business industries in Los Angeles.

Local Business Ads within Los Angeles

If you have a business in Los Angeles, you can run local ads on almost any advertising platform. One platform may be more effective for your local area Los Angeles small business than another. To find out which option works best for you, you should try all of the options available. Here are a few options for localized advertising.

From Google, you'll have two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Los Angeles professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Los Angeles often use Google Local Service Ads.

You can also target people in your local Los Angeles area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Los Angeles as a city, or specific ZIP codes around Los Angeles. We often rely on local Facebook Ads for all types of Los Angeles organization industries.

Social Ads throughout Los Angeles

Almost all online ads you see on social networks qualify as social media advertising.

Maintaining fresh ad creatives is key to social media marketing. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative updates for campaigns with higher spending.

One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. When running search engine ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Los Angeles organization offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads throughout Los Angeles

You'll want to invest in search engine ads if you know people are searching online for the products you offer.

In some circles, this is referred to as Los Angeles Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

If you have been running search engine advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads for Los Angeles Small Businesses

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even localized Los Angeles news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you grow results from your ad spend if you have an understanding of your target audience.

Retargeting Ads throughout Los Angeles

There is a good chance that not everyone will convert during their first experience with your Los Angeles website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Los Angeles Ecommerce Stores

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Los Angeles storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads throughout Los Angeles

You can run video ads on Instagram, Facebook, YouTube, and other social media networking websites.

Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

Your Los Angeles paid advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

Free Paid Ads Calculators for Los Angeles, CA PPC Managers

Our digital advertisers are so excited about managing Los Angeles's paid ads campaigns that they developed some helpful PPC calculators for you!

• Return on Ad Spend Calculator
• CPA Calculator
• Calculate Churn Rate

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your Los Angeles, CA PPC Solutions

Let's work together on paid advertising for your Los Angeles business! As a complete PPC ads management company targeting Los Angeles, we have multiple internal teams focused on search engine advertising, social ads, sales funnel development, and ad creative testing. In most Los Angeles paid ads companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Los Angeles PPC companies to get the results you desire.

Choosing a paid ad firm for your Los Angeles business is not an easy task. The paid ads plans and strategies we suggest for your Los Angeles company are backed by more than 18 years of experience. Many of these are the same paid ads plans we use to improve leads for our company.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Los Angeles company grow.

Here are a few reasons we suggest considering our paid ads experts:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
• Our internal advertising team handles all Los Angeles digital advertising packages, such as paid ads management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC professionals can do for your Los Angeles business! While we often provide complete PPC advertising management services for small businesses in cities like Los Angeles, we are also able to augment the marketing departments of large corporations in Los Angeles and beyond.

Our team would appreciate the opportunity to be considered when your Los Angeles small business needs a PPC marketing agency. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads firm.

800-796-8263 Email Us