Redding Digital Marketing

Website Advertising in Redding

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Redding clients run effective digital marketing strategies.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Redding Website Advertising Experts

We're a results-driven digital marketing company serving organizations in Redding.

Among the internet advertising plans we offer Redding customers are SEO, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

With regards to converting customers and driving revenue, we can help with sales funnel development, conversion rate optimization, email marketing, social media advertising, sales funnel development, and more!

We often provide Redding small businesses with complete online advertising services, but we can also help fill in the gaps in your large corporation's marketing department.
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Upcity Agency

What is Website Advertising for Redding, CA Organizations?

Simply put, digital marketing throughout Redding is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means search engine optimization or paid advertising to most Redding business owners. Even though both of those services are used in online marketing, neither fully explains the depth of a fresh website marketing program for Redding-based small businesses.

Improving Website Visibility

The latest digital marketing campaigns often use numerous digital advertising plans, all working together to help you get more visibility and conversions throughout Redding and the rest of the country.

For example, the best internet advertising plans in Redding will include plans to:

  • Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost Redding small business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Redding by using content marketing, video production, backlink authority building, reviews, and social proof.
  • Create and nurture relationships with email, SMS, and social media.

In addition to marketing Redding-area websites, our website marketing company also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a professional digital marketing service.

A Few of Our digital marketing experts

Our Digital Advertising Services for Redding Organizations

We're a team of internet advertising experts who know and understand the latest online advertising trends for Redding businesses. We've helped boost traffic and drive conversions across more than 100 business industries in Redding, and the rest of the country, so let's work together.

1.) PPC Management

PPC Ads Management refers to creating and optimizing Redding paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide skilled PPC management, a PPC advertising company for Redding should get to know your company and its goals. Since the way you approach paid ads for a local Redding small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Redding, for example, are often only searching for quality leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to build traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Redding PPC is the next step. Most Redding paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of PPC advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Redding organization should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Redding should include plans like:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Make your Redding small business more profitable by acquiring qualified leads or selling online.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Provide social proof with case studies, white papers, video testimonials, etc.
  • Engage users in story creation, email collection, and user generated content.
  • Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

The use of social ads in Redding digital advertising involves paid advertising being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Redding company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Redding small businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads agency helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our Redding digital marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Engine Advertising

Search engine marketing in Redding involves running paid advertising on search engines like Google and Bing. You will find that Google ads and Bing paid ads offer a quick and effective method for connecting your Redding small business to an engaged audience that is actively searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that increase leads and conversions, which help make their paid ads an effective Redding online marketing plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Redding.

Search Engine Advertising

4.) Lead Gen

Lead generation is the most important part of an inbound marketing strategy for local small businesses in Redding. The internet can't sell everything. Many products and services need a phone call or in-person meeting to close the deal. Lead generation plans are crucial for these kinds of Redding businesses looking to get sales from their website.

All of our online advertising team's lead generation strategies have been tried and implemented at some point in the past. A few of the most popular lead generation tactics include creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

For most website advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Redding small business.

Downloading Facebook Leads

5.) CRO

You can't ignore conversion rate optimization services when it comes to Redding online advertising. This is an essential component of any kind of website marketing in Redding since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO tactics that work for one Redding organization might not work for a different Redding business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Redding websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Redding, and many other factors.

Conversion Optimization eBook Cover

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Redding company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Redding business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a sales funnel for your Redding business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California small businesses. To develop a sales funnel that produces value for your Redding business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Redding internet advertising plan.

Click Funnels Development

7.) Email Marketing

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Redding internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Redding email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Redding small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Redding websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Redding begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Redding website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Redding digital marketing company. These are all effective ways to market content if you implement them correctly within your Redding organization.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Redding and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Redding, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Redding brand.

For local service companies in Redding, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Redding storefront. Online shoppers in Redding want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Redding doctors or Redding attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Redding website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Redding.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

Google Business Profile Management

10.) Video Marketing

As a comprehensive online advertising agency for Redding, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Redding digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Redding internet advertising plans to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Online Advertising for Your Redding, CA Website

If you run a business in Redding that sells products or services, you're going to need marketing to grow sales. You might be thinking about Redding website advertising packages over other, more traditional, marketing strategies. Here are some reasons you should implement digital advertising plans for your California business:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • In Redding, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Redding or across California.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Redding, online marketing is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Redding!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Redding, CA Online Advertising Campaigns

To start your website advertising service for your Redding business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Redding or beyond is important. This helps you tailor your Redding digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Redding audience. You'll be able to focus on the right keywords for your Redding digital advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Redding digital plan. In website marketing, search engine optimization moves the slowest. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Redding business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Redding paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Redding residents to your lead generation goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Redding website drives traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Redding website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Redding digital advertising plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Redding online marketing service, you should be optimizing conversion rates.

Redding Web Designers

Why Choose WebCitz for Your Redding, CA Website Advertising Strategies

Our goal is to be your Redding business digital advertising partner! When researching Redding internet marketing agencies, there are a lot of factors to consider. You can trust the Redding online marketing plans we suggest for your business since we have more than 19 years of experience. Often, these are the same website marketing tactics we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Redding because of the effective implementation of our own digital marketing plan.

However, you should select our internet marketing agency because you feel confident we're the right team for your Redding small business.

Our Team

Here's why we suggest our website marketers for your Redding marketing:

  • Our agency has been around since 2004, so we have over 19 years of experience.
  • We get most of our leads and new customers in Redding from our own digital marketing campaigns.
  • You probably found us in Redding after looking for a service we offer.
  • Our marketing team performs all of our Redding internet marketing services, which means we don't outsource the work.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We're experts in Shopify, WordPress, and WooCommerce for any Redding digital marketing campaigns that need website design or web maintenance & support.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our internet advertisers in mind when it comes time for you to start searching for Redding online advertising agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website advertising firm.

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Hear what our customers are saying

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.

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Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

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George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!

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This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

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Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

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