Riverside PPC Agency

Managed PPC for Riverside

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Riverside business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Riverside, CA PPC Management

With more than 18 years of experience helping businesses and ecommerce brands improve their paid advertising campaigns throughout Riverside, we're a results-driven PPC management company.

To target relevant audiences and build brand awareness, our paid ads managers can help your Riverside business leverage Facebook Ads, Google Ads, or even Bing Ads. We can help you target prospects at any stage of the customer journey with these ad platforms. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.

As a full-service paid ads agency for Riverside, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.

We also create and optimize Facebook and Google Ads campaigns for those nearby in Rubidoux, CA, Pedley, CA, Glen Avon, CA, Grand Terrace, CA, and Mira Loma, CA.

Read on to learn more about our Riverside PPC management services.

Riverside Google Ads, Facebook Ads

What is Riverside, CA PPC Management?

PPC management refers to creating and optimizing Riverside paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid ads agency for Riverside often begins by getting to know your company and its business model before providing professional PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

For example, local Riverside service providers are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Riverside PPC is the next step. For paid advertising to be effective, most Riverside paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Riverside business should utilize multiple advertising strategies and marketing tools. Some of the best paid advertising services in Riverside include:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Increase revenue for your Riverside business through qualified leads or online sales.
  • Utilize third-party attribution software to better understand ad attribution.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Collect email addresses, create user-generated content, and nurture relationships.
  • Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Riverside-area PPC campaigns, our team also offers Anaheim, Bakersfield, Chico, Fontana, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

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Riverside Google Ads, Facebook Ads

How Paid Advertising Helps Riverside, CA Businesses

Traffic increases almost instantly with Riverside paid advertising.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running paid advertising in Riverside, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

When everything comes together, paid advertising can be an invaluable addition to the digital marketing strategy of your Riverside company. It's important to keep in mind that increased traffic does not always translate into more conversions.

Types of Paid Ads for Riverside, CA PPC Campaigns

The options for running paid advertising for your Riverside business are numerous. Let's discuss some of the most common paid ads being run within various business industries in Riverside.

Local Ads within Riverside

If you have a business in Riverside, you can run local ads on almost any advertising platform. Depending on the nature of your local Riverside business, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Let's talk about a few local advertising choices.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Riverside. Even local stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Riverside often use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Riverside area. The first step is to set up a campaign with ad sets restricted to Riverside as a city, or specific ZIP codes around Riverside. Local Facebook Ads are often used by Riverside businesses of all types.

Social Ads for Riverside Businesses

A social media ad is pretty much any online advertisement you see on a social networking site.

The trick to social ads is keeping the ad creatives fresh. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Riverside.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Ads within Riverside

You should invest in search advertising if you know people are searching online for your products or services.

There are some people out there who refer to this as Riverside Search Engine Marketing, or SEM for short. An advertisement that appears on the search results page of a search engine is called a search ad.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads throughout Riverside

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Riverside news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in Riverside

Your Riverside website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Riverside Ecommerce Companies

Google Shopping Campaigns popularized this type of search ad.

If you want to promote your Riverside storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools in place, you'll be able to provide Google Ads an updated list of all of your accurate product data, including the title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads for Riverside Businesses

YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should definitely consider incorporating video ads into your paid advertising campaigns in Riverside if you have the budget to do so.

Riverside, CA PPC Management Services

With in-depth knowledge of the latest PPC trends for local businesses in Riverside, we are a team of paid advertising specialists. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Riverside digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only show up based on what is searched on Google or Bing.

If you are looking for a roofing company in Riverside, you might search "Riverside Roofer" on Google. As a paid ads manager for that Riverside roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

However, what if the exact match keyword isn't generating enough search volume and the Riverside roofing company needs to expand their advertising reach? In order to solve the problem, keyword research would be required.

After discussing options, the next step might involve the paid ads manager talking with the Riverside roofing company what services they want to target more often and where. A broader keyword targeting strategy than exact matches might also be necessary.

As an example, the California PPC manager might find that "Rubidoux, CA roofing companies" and "Riverside roof repair" have high search volumes. The first phrase targets a location nearby Riverside that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

In Riverside paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

Riverside paid advertising managers used Facebook's custom audiences extensively in the past. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Riverside flocked to take advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 update included a pop-up message that let users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Riverside and beyond. This even affected the accuracy of ad attribution reporting.

For most Riverside advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Though there will still be plenty of Riverside paid ads agencies using custom audiences, it is clear the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.

It's not to say audience research and targeting are going away. The targeting options within Riverside ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

An important factor in the success of your Riverside paid advertising campaign is the landing page.

We begin by examining the landing pages on any paid advertising campaign in Riverside to make sure they follow best practices. In this review, we consider the following factors and more:

  • Is there a benefit-focused headline?
  • Do you have any images above the fold?
  • Does the content engage the reader?
  • Am I able to find a lead form right away?
  • What is the visibility of the call to action?
  • Does the page load quickly?
  • Does social proof exist?
  • Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on Riverside paid advertising.

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Developing a Sales Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. In order to generate leads, build email audiences, and even make online purchases, we rely on sales funnels.

One of our clients promotes an online fitness challenge that you can even join from Riverside. While managing their digital marketing we built multiple sales funnels within Click Funnels. These are some of the funnels we made:

  • We used squeeze pages to help capture email addresses while building awareness for the program.
  • For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
  • Through application funnels, we pushed people towards the idea of applying to exclusive programs.
  • As part of the online program, sales letter funnels were used as the registration system.

The types of funnels available to your Riverside business aren't limited to these. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Riverside. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Riverside.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

  1. You sell a $100 sweatshirt in Riverside on your website.
  2. You have a 1% conversion rate, meaning for every 100 Riverside residents that visit your website you sell 1 sweatshirt.
  3. You have a $0.50 average cost per click (CPC), meaning for each person in Riverside that visits your website you spend 50 cents.
  4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
  5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Riverside businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Riverside paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Riverside, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Riverside.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Riverside and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Riverside businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Riverside website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Riverside ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Riverside content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Riverside, CA PPC Managers

Our digital marketers are so excited about managing Riverside's paid advertising campaigns that they developed some helpful PPC calculators for you!

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Why Choose WebCitz to Manage Your Riverside, CA PPC Services

Let's work together on paid advertising for your Riverside business! As a full-service PPC management company targeting Riverside, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. In most Riverside PPC companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Riverside PPC companies to get the results you desire.

There are many factors to consider when researching paid ads agencies for your Riverside business. Having over 18 years of experience, you can trust our PPC strategies and tactics for Riverside businesses. These are often the same PPC tactics we use for our own lead generation.

Riverside companies should choose our paid advertising agency because they feel confident we are the right team. Our PPC experts are a good option for a number of reasons:

  • It has been more than 18 years since we opened our doors, which makes us an industry leader.
  • Our paid advertising helps us rank for keywords we don't yet rank organically for.
  • Since we have an internal advertising team, we do not outsource Riverside digital marketing services, such as PPC management, sales funnel development, or ad creative services.
  • During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC experts can do for your Riverside business! We often provide complete paid advertising management services to Riverside small businesses, but we can also augment the marketing department of larger Riverside corporations to fill in missing skill sets.

Our team would appreciate the opportunity to be considered when your Riverside business or corporation is in need of a PPC marketing agency. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

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Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Bing Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Hear what our customers are saying

Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
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George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
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Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
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Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Industry PPC Agencies

When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.

Look at how we've been able to help improve paid advertising for businesses in various industries.

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