San Bernardino PPC Agency

Our San Bernardino, CA PPC Management Game Plans

PPC Management consists of creating and optimizing paid advertisement campaigns in San Bernardino. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide skilled PPC management, a PPC advertising company for San Bernardino should get to know your company and its goals. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

For example, local San Bernardino service providers are often only interested in qualified leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to build traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

The next step in San Bernardino PPC ads management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most San Bernardino paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with PPC advertising, your San Bernardino organization needs to use multiple strategies and marketing tools. Pay-per-click campaigns in San Bernardino should include tactics like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your San Bernardino business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing San Bernardino-area paid ads campaigns, our team also offers Anaheim, Bakersfield, Chico, Fontana, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a professional PPC management service.

Pricing for San Bernardino, CA PPC Ads Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps San Bernardino, CA Companies

One of the most obvious benefits of San Bernardino PPC advertising is the quick increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

Starting slowly is the first recommendation we give to San Bernardino small businesses interested in paid ads.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

When everything comes together, PPC advertising can be an invaluable addition to the internet marketing campaign of your San Bernardino company. Remember, more traffic doesn't always mean more conversions!

How We Manage San Bernardino, CA PPC

Our team of paid advertising consultants is knowledgeable about the latest paid ads trends in San Bernardino. Drive traffic and conversions to your San Bernardino digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only show up based on what is searched on Google or Bing.

A search for "San Bernardino Roofer" on a search engine, for example, might lead someone to a roofing company in San Bernardino. As a paid advertising manager for that San Bernardino roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

What if, however, that exact match keyword wasn't producing enough search volume and the San Bernardino roofing company wanted to increase their traffic and conversions? Researching keywords would be necessary for the solution.

The next steps might involve the PPC advertising manager discussing with the San Bernardino roofing company what types of services they want to target more often and within what geographic areas. There may also be a need to broaden the keyword targeting.

For instance, the California PPC manager might discover high search volume for "Colton, CA roofing companies" or even "San Bernardino roof repair." The first phrase targets a location nearby San Bernardino that might still be within the company's service area. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in San Bernardino paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

San Bernardino paid ads managers used Facebook's custom audiences extensively in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which San Bernardino advertisers lined up to exploit.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 upgrade included a pop-up message that lets users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in San Bernardino and beyond. This even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most San Bernardino ad firms. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

While there will still be plenty of San Bernardino paid ads companies relying on custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent edits.

However, audience research and targeting aren't going away. The targeting options within San Bernardino ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

An important factor in the success of your San Bernardino PPC advertising campaign is the landing page.

We begin by examining the landing pages on any paid advertising campaign in San Bernardino to make sure they follow best practices. Our review takes into account the following factors:

• Is there a benefit-focused headline?
• Is there an image above the fold?
• Is the content written in a compelling manner?
• Do you have a lead form I can use right away?
• What is the visibility of the call to action?
• Does the page load quickly?
• Does social proof exist?
• Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Please, don't spend money on San Bernardino paid ads until you have a landing page that follows best practices!

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Developing a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from San Bernardino. In the course of managing their digital advertising, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

Your San Bernardino organization isn't limited to only these types of funnels. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

Take your time if you decide to implement a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in San Bernardino. It can take years of experience to master funnels, however. Look for a paid ads management company like WebCitz to do the hard work for you!

CRO

Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout San Bernardino, but the average conversion rate is between 1-3%.

To illustrate the impact of conversion rates, let's run through a basic example.

1. You sell a $100 sweatshirt on your website in San Bernardino.
2. You have a 1% conversion rate. This means for every 100 website visitors in San Bernardino you sell 1 sweatshirt.
3. Your average cost per click (CPC) is $0.50, meaning you spend 50 cents per person in San Bernardino who visits your website.
4. You would need to pay $50 for 100 clicks from paid advertising to sell 1 sweatshirt. This is known as your cost per acquisition (CPA).
5. For every dollar you spend on PPC advertising, you would receive two dollars back in return (ROAS).

For most San Bernardino organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

Let's assume those improvements bring your conversion rate up from 1% to 2%. You now sell two sweatshirts for every 100 visitors to your website. Two times the return on ad spend! You might be profitable now selling those sweatshirts.

To manage your San Bernardino paid advertising effectively, you need to understand your conversion rate and how to improve it.

Ad Creation

There is no doubt that creating an effective ad creative is one of the most important aspects of Facebook Ads.

When you run Facebook Ads or Instagram Ads in San Bernardino, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

It's crucial to learn how to grab someone's attention within a split second.

If you want to achieve this, you must come up with great ad creatives that make people stop and think, "hold on a minute, what...?"

You cannot achieve this by running the same ad creative over and over again. It doesn't matter how good an advertisement is, it will eventually become stale. Change things up often, even if you are only targeting San Bernardino residents.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in San Bernardino and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps San Bernardino businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your San Bernardino website or funnel.

You might be suffering from ad attribution concerns and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For San Bernardino ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For San Bernardino content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.

Types of Paid Ads for San Bernardino, CA PPC Campaigns

In San Bernardino, there are many ways to run paid advertising. San Bernardino has a variety of business industries that use PPC advertising. Let's take a look at some of the most common ones.

Local Marketing in San Bernardino

If you have a business in San Bernardino, you can run nearby ads on almost any advertising platform. Depending on the nature of your local San Bernardino business, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Let's talk about a few nearby advertising choices.

From Google, you'll have two options.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in San Bernardino. San Bernardino professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in San Bernardino, like plumbers, electricians, roofers, and heating installers.

You can also target people in your local San Bernardino area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in San Bernardino. For all types of San Bernardino businesses, we often use Facebook Ads.

Social Ads for San Bernardino Websites

Almost all online ads you see on social networks qualify as social media advertising.

It's important to keep the ad creatives fresh when running social media marketing. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in San Bernardino.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Ads within San Bernardino

You should invest in search advertising if you know people are searching online for your products or services.

There are some people out there who refer to this as San Bernardino Search Engine Marketing, or SEM for short. An advertisement that appears on the search results page of a search engine is called a search ad.

If you've been running search engine advertising on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads for San Bernardino Small Businesses

Many different message boards, chat rooms, game lounges, news websites (even localized San Bernardino news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, you just need a set of ad creatives in different sizes. Both ad platforms have algorithms that help you grow results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in San Bernardino

Your San Bernardino website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for San Bernardino Ecommerce Organizations

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your San Bernardino storefront.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads for San Bernardino Businesses

YouTube, Instagram, Facebook, and other social media networking sites allow you to run video ads.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in San Bernardino if you have the budget to do so.

Free PPC Calculators for San Bernardino, CA Paid Ads Managers

As part of our commitment to managing San Bernardino paid ads campaigns, our digital marketers worked with our website development team to build a few PPC calculators that might interest you.

• ROAS Calculator
• Calculate CPA
• Calculate Churn Rate

View All Paid Ads Tools

Why Choose WebCitz to Manage Your San Bernardino, CA PPC Tactics

We'd love to partner with your San Bernardino team on PPC advertising! In addition to PPC management, we have internal teams focused on sales funnel development, social ads, and ad creative testing for San Bernardino. San Bernardino PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and innovative ideas often enough with those San Bernardino PPC companies to get the results you desire.

There are many factors to consider when researching paid ads companies for your San Bernardino company. The PPC tactics and plans we suggest for your San Bernardino company are backed by more than 18 years of experience. These are often the same PPC tactics we use for our own lead generation.

In addition, you should choose us as your paid advertising agency because you are confident we can help your San Bernardino company grow.

Consider our PPC professionals for the following reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on PPC advertising to bring in traffic from keywords we don't yet rank for organically.
• We do not outsource San Bernardino website advertising packages, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's discuss what our paid ads consultants can offer your San Bernardino company! While we often provide complete paid ads management services for small businesses in cities like San Bernardino, we are also able to augment the marketing departments of large corporations in San Bernardino and beyond.

We hope you consider our company when searching for a paid advertising agency for you San Bernardino small business. To start a discussion with the helpful staff at our PPC agency, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us