Santa Clarita PPC Agency

Our Santa Clarita, CA PPC Management Game Plans

PPC Management consists of creating and optimizing paid advertisement services in Santa Clarita. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide expert PPC ads management, a paid advertising agency for Santa Clarita should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a localized business differs from PPC advertising for an ecommerce store.

Local service providers in Santa Clarita, for instance, are often only interested in good leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Santa Clarita paid ads, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Santa Clarita agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Santa Clarita business needs to use multiple tactics and marketing tools. Some of the best paid ads services in Santa Clarita strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Santa Clarita organization.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Santa Clarita-area paid ads campaigns, our team also offers Anaheim, Bakersfield, Chico, Fontana, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Rosa, Stockton, and Visalia small businesses and large corporations a professional PPC management service.

Pricing for Santa Clarita, CA PPC Ads Management

The price of our PPC management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Santa Clarita, CA Small Businesses

One of the most obvious benefits of Santa Clarita paid advertising is the quick increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

Starting slowly is the first recommendation we give to Santa Clarita businesses interested in paid advertising.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

Santa Clarita businesses can benefit greatly from the addition of paid advertising to their digital marketing strategy when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Santa Clarita, CA Paid Ads

Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Santa Clarita. Drive traffic and conversions to your Santa Clarita digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.

A search for "Santa Clarita Roofer" on a search engine, for example, might lead someone to a roofing company in Santa Clarita. Targeting that exact phrase wouldn't require in-depth keyword research for that Santa Clarita roofing company's PPC advertising manager.

However, what if that exact match keyword wasn't producing enough search volume and the Santa Clarita roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.

The next steps might involve the paid advertising manager discussing with the Santa Clarita roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.

Suppose the California PPC manager discovers that there is a high traffic volume for "San Fernando, CA roofers" or even "Santa Clarita roof repair." First phrase targets a location near Santa Clarita, which may still be in the service area of the Santa Clarita roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Santa Clarita paid advertising campaigns. Google Ads and Bing Ads also offer audience targeting options.

We'll review some audience research and targeting history within Facebook Ads.

Facebook custom audiences were heavily relied upon by Santa Clarita's paid advertising managers in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Santa Clarita advertisers lined up to exploit.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

When Apple released its iOS 14.5 upgrade, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Santa Clarita and beyond. Even ad attribution reporting was affected.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Santa Clarita advertising firms. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Although many Santa Clarita paid advertising companies still rely on custom audiences, the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. Santa Clarita ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Creation & Optimization

It is important to focus on a high quality landing page when running paid advertisements in Santa Clarita.

Our first step when managing a paid ads campaign in Santa Clarita involves reviewing the landing pages for best practices. Our review takes into account the following factors:

• Does the headline focus on benefits?
• Are there any images above the fold?
• What is the quality of the content? Is it well written?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• How quickly does the page load?
• Does social proof exist?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Santa Clarita paid advertising!

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Developing a Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Santa Clarita. In the course of managing their website marketing, we built several sales funnels using Click Funnels. These are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

The types of funnels available to your Santa Clarita small business aren't limited to these. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Santa Clarita after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a paid ads management agency, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. Throughout Santa Clarita, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt on your site in Santa Clarita.
2. You have a 1% conversion rate. This means for every 100 website visitors you sell 1 sweatshirt.
3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in Santa Clarita who visits it.
4. You would need 100 clicks from paid advertising to sell one sweatshirt, which would cost $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

Unless the margins are great, this return on ad spend is likely not acceptable for most Santa Clarita small businesses.

To improve the situation, you hire a paid ads agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. You now sell two sweatshirts for every 100 visitors to your website. Two times the return on ad spend! These sweatshirts might actually make you money now.

Santa Clarita paid advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

There is no doubt that creating an effective ad creative is one of the most important aspects of Facebook Ads.

When you run Facebook Ads or Instagram Ads in Santa Clarita, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Santa Clarita.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Santa Clarita and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Santa Clarita small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Santa Clarita website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Santa Clarita ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Santa Clarita content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Santa Clarita, CA PPC Campaigns

In Santa Clarita, there are many ways to run paid ads. Santa Clarita has a variety of business industries that use paid advertising. Let's take a look at some of the most common ones.

Local Business Ads in Santa Clarita

If you have a business in Santa Clarita, you can run local ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your local Santa Clarita organization. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.

There are going to be two options from Google.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Santa Clarita. We often use Performance Max campaigns for professional services companies in and around Santa Clarita, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Santa Clarita, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your nearby Santa Clarita area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Santa Clarita as a city, or specific ZIP codes around Santa Clarita. Local Facebook Ads are often used by Santa Clarita organizations of all types.

Social Media Marketing for Santa Clarita Websites

A social media ad is pretty much any online advertisement you see on a social networking site.

Maintaining fresh ad creatives is key to social media advertising. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative tweaks for campaigns with higher spending.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search ads since your ads will only show when someone is actively looking for what your Santa Clarita organization has to offer.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Advertising throughout Santa Clarita

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

There are some people out there who refer to this as Santa Clarita Search Engine Marketing, or SEM for short. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google paid ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Santa Clarita

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Santa Clarita news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads in Santa Clarita

There is a good chance that not everyone will convert during their first experience with your Santa Clarita website, landing page, or sales funnel.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Santa Clarita Ecommerce Stores

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads within Santa Clarita

Facebook, YouTube, Instagram, and other social networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Santa Clarita if you have the budget to do so.

Free Paid Ads Calculators for Santa Clarita, CA PPC Managers

As part of our commitment to managing Santa Clarita paid advertising campaigns, our internet marketers worked with our web development team to build a few paid ads calculators that might interest you.

• ROAS Calculator
• Calculate CPA
• Calculate Churn Rate

View More PPC Tools

Why Choose WebCitz to Manage Your Santa Clarita, CA Paid Ads Strategies

We'd love to partner with your Santa Clarita team on paid advertising! In addition to PPC ads management, we have internal teams focused on sales funnel development, social media marketing, and ad creative testing for Santa Clarita. Santa Clarita paid ads management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and creative ideas often enough with those Santa Clarita paid ads companies to get the results you desire.

While researching paid advertising agencies for your Santa Clarita company, there are many factors to consider. The PPC plans and strategies we suggest for your Santa Clarita company are backed by more than 18 years of experience. Many of these are the same paid ads plans we use to drive leads for our company.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Santa Clarita company grow.

Consider our PPC professionals for the following reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on sales funnels and PPC advertising to shore up our organic search rankings.
• Our internal advertising team handles all Santa Clarita digital marketing services, such as PPC ads management, sales funnel development, and ad creatives.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our PPC specialists to discuss what we can do for you in Santa Clarita! While we often provide complete paid advertising management services for small businesses in cities like Santa Clarita, we are also able to augment the marketing departments of large corporations in Santa Clarita and beyond.

Our team would appreciate the opportunity to be considered when your Santa Clarita company needs a PPC marketing company. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us