Santa Rosa PPC Agency

Our Santa Rosa, CA PPC Management Services

PPC management consists of creating and optimizing paid advertisement campaigns in Santa Rosa. However, that is an incredibly simple explanation, so let's dig a little deeper.

In order to provide professional PPC management, a paid ads agency for Santa Rosa should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Local service providers in Santa Rosa, for instance, are often only interested in good leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Santa Rosa PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Santa Rosa agencies implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

In order to be successful with paid advertising, your Santa Rosa business needs to use multiple strategies and marketing tools. Some of the best paid advertising services in Santa Rosa include:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Santa Rosa business.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Santa Rosa-area PPC campaigns, our team also offers Anaheim, Bakersfield, Chico, Fontana, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Stockton, and Visalia small businesses and large corporations a professional PPC management service.

Pricing for Santa Rosa, CA PPC Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Santa Rosa, CA Businesses

One of the most obvious benefits of Santa Rosa paid advertising is the quick increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

Starting slowly is the first recommendation we give to Santa Rosa businesses interested in paid advertising.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

Santa Rosa companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Santa Rosa, CA Paid Ads

Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Santa Rosa. Drive traffic and conversions to your Santa Rosa digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only appear based on what is searched on Google or Bing.

A search for "Santa Rosa Roofer" on a search engine, for example, might lead someone to a roofing company in Santa Rosa. Targeting that exact phrase wouldn't require in-depth keyword research for that Santa Rosa roofing company's paid ads manager.

However, what if that exact match keyword wasn't producing enough search volume and the Santa Rosa roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.

Typically, the paid ads manager will discuss with the Santa Rosa roofing company what types of services to target more often. A broader keyword targeting strategy than exact matches might also be necessary.

Suppose the California PPC manager discovers that there is a high traffic volume for "Roseland, CA roofers" or even "Santa Rosa roof repair." First phrase targets a location near Santa Rosa, which may still be in the service area of the Santa Rosa roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

In Santa Rosa paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. There are options within Google Ads and Bing Ads for audience targeting as well though.

Let's take a look at audience research and targeting within Facebook Ads.

Facebook custom audiences were heavily relied upon by Santa Rosa's paid advertising managers in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Santa Rosa eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 update included a pop-up message that let users opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across Santa Rosa and beyond. Even ad attribution reporting was affected.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Santa Rosa advertising agencies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

In spite of the fact that many Santa Rosa paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

However, audience research and targeting aren't going away. There will always be targeting options that can be manipulated within Santa Rosa ad campaigns to squeeze a little extra performance.

Optimizing Landing Pages

An important factor in the success of your Santa Rosa paid advertising campaign is the landing page.

We begin by examining the landing pages on any paid advertising campaign in Santa Rosa to make sure they follow best practices. Our review takes into account the following factors:

• Does the headline focus on benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• Can you easily identify the call to action?
• How quickly does the page load?
• Does social proof exist?
• Does the page load on mobile devices?

Designing and developing a quality landing page involves so many factors.

Please, don't spend money on Santa Rosa paid advertising until you have a landing page that follows best practices!

You should never consider your landing page complete. You can refine your Santa Rosa sales pitch by running A/B tests on the landing page every few months.

Including a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. In order to generate leads, build email audiences, and even make online purchases, we rely on sales funnels.

One of our clients promotes an online fitness challenge that you can even join from Santa Rosa. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. These are some of the funnels we made:

• To increase awareness and capture email addresses, we used squeeze pages.
• Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
• Using application funnels, we encouraged people to apply for exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

Your Santa Rosa business isn't limited to only these types of funnels. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

Take your time if you decide to implement a funnel. You can learn this type of work at home or at a technical school in Santa Rosa after weeks or months of training. Getting really good at funnels, however, can take years. Look for a PPC management firm like WebCitz to do the hard work for you!

Conversion Rate Optimization

Making informed advertising decisions requires a clear understanding of your conversion rate. It varies greatly among industries, products, and services throughout Santa Rosa, but the average conversion rate is between 1-3%.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Santa Rosa on your website.
2. You have a 1% conversion rate, meaning for every 100 Santa Rosa residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Santa Rosa that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Santa Rosa businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Santa Rosa paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Santa Rosa, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Santa Rosa.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Santa Rosa and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Santa Rosa businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Santa Rosa website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Santa Rosa ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Santa Rosa content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Santa Rosa, CA PPC Campaigns

In Santa Rosa, there are many ways to run paid advertising. Santa Rosa has a variety of business industries that use paid ads. Let's take a look at some of the most common ones.

Local Ads in Santa Rosa

If you have a business in Santa Rosa, you can run local ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your local Santa Rosa business. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.

There are going to be two options from Google.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Santa Rosa. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Santa Rosa. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Santa Rosa, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Santa Rosa area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Santa Rosa as a city, or specific ZIP codes around Santa Rosa. Local Facebook Ads are often used by Santa Rosa businesses of all types.

Social Ads for Santa Rosa Websites

A social media ad is pretty much any online advertisement you see on a social networking site.

Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. For higher spending ad campaigns, you might need to look at weekly ad creative changes.

Using social ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. The opposite is true when you run search ads since your ads will only show when someone is actively looking for what your Santa Rosa business has to offer.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads within Santa Rosa

You should invest in search advertising if you know people are searching online for your products or services.

In some circles, this is referred to as Santa Rosa Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Santa Rosa

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Santa Rosa news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, you just need a set of ad creatives in different sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads throughout Santa Rosa

Your Santa Rosa website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Santa Rosa Ecommerce Stores

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Santa Rosa storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Santa Rosa

YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

Your Santa Rosa paid advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

Free PPC Calculators for Santa Rosa, CA PPC Managers

As part of our commitment to managing Santa Rosa paid advertising campaigns, our digital marketers worked with our web development team to build a few PPC calculators that might interest you.

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Churn Rate Calculator

View All PPC Tools

Why Choose WebCitz to Manage Your Santa Rosa, CA PPC Services

We'd love to partner with your Santa Rosa team on paid advertising! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Santa Rosa. Santa Rosa PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and creative ideas often enough with those Santa Rosa PPC companies to get the results you desire.

In researching paid advertising agencies for your Santa Rosa company, there are many factors to consider. The PPC strategies and tactics we suggest for your Santa Rosa company are backed by more than 18 years of experience. Many of these are the same PPC tactics we use to generate leads for our company.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Santa Rosa company grow. Consider our PPC experts for the following reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• Our paid advertising helps us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Santa Rosa digital marketing services, such as PPC management, sales funnel development, and ad creatives.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our PPC experts to discuss what we can do for you in Santa Rosa! While we often provide complete paid advertising management services for small businesses in cities like Santa Rosa, we are also able to augment the marketing departments of large corporations in Santa Rosa and beyond.

Our team would appreciate the opportunity to be considered when your Santa Rosa business or corporation is in need of a PPC marketing agency. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us