Visalia Digital Marketing

Website Advertising in Visalia

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Visalia clients run effective digital marketing strategies.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Visalia Website Advertising Experts

We've been offering to assist Visalia-area businesses strengthen their digital advertising for more than 19 years.

To help attract new audiences and boost brand awareness, our Visalia-focused internet marketing specialists help clients with search engine optimization strategies, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

With regards to converting customers and driving revenue, we can help with sales funnel development, conversion rate optimization, email marketing, social media advertising, sales funnel development, and more!

We often provide Visalia small businesses with complete online advertising services, but we can also help fill in the gaps in your large corporation's marketing department.
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What is Website Advertising for Visalia, CA Organizations?

It's pretty simple: Visalia digital advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Visalia organization owners think of internet advertising as another phrase for SEO or paid advertising. Even though both of those services are used in website marketing, neither fully explains the depth of a cutting edge digital marketing program for Visalia-based businesses.

Improving Website Visibility

The latest digital advertising services often use numerous internet advertising tactics, all working together to help you get more visibility and conversions throughout Visalia and the rest of the country.

For example, the best online advertising services in Visalia will include tactics to:

  • Drive traffic to your digital assets (sales funnels, websites, apps, etc) through affiliate marketing, paid advertising, SEO, or social media marketing.
  • Boost Visalia business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Visalia by using content marketing, video production, backlink building, reviews, and social proof.
  • Create and nurture relationships with email, SMS, and social media.

In addition to marketing Visalia-area websites, our digital marketing agency also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a premium internet marketing service.

A Few of Our digital marketing experts

Our Internet Advertising Services for Visalia Small Businesses

For Visalia companies, we're a team of website marketing specialists who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Visalia, and the rest of the country, to help drive traffic and drive conversions across your digital assets.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Visalia paid ads plans. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Visalia often starts by getting to know your company and its business model. Since the way you approach paid advertising for a nearby Visalia organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Visalia, for example, are often only looking for quality leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can boost traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Visalia PPC is the next step. Most Visalia paid advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid ads. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Visalia small business should use a variety of advertising plans and marketing tools to be successful with PPC advertising. Pay-per-click campaigns in Visalia should include tactics like:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Make your Visalia business more profitable by acquiring qualified leads or selling online.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Ads

The use of social media advertising in Visalia internet advertising involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid ads are generating quality leads and sales for your Visalia company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media ads is a huge opportunity for most established Visalia businesses, it can be costly for those businesses that aren't ready for it.

Our social media marketing firm helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Visalia digital advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Social Media Ads

3.) Search Ads

Search engine marketing in Visalia involves running PPC advertising on search engines like Google and Bing. You will find that Google advertising and Bing campaigns offer a quick and effective method for connecting your Visalia business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective Visalia website marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Visalia.

Search Engine Advertising

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local businesses in Visalia. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Visalia lead gen plans are going to be critical.

All of our website marketing team's lead generation tactics have been tried and implemented at some point in the past. A few of the most popular lead generation plans include creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Visalia organization.

Downloading Facebook Leads

5.) Conversion Rate Optimization

You can't ignore conversion optimization strategies when it comes to Visalia website marketing. This is an essential component of any kind of website advertising in Visalia since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO plans that work for one Visalia business might not work for a different Visalia business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website errors, improving site performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Visalia websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Visalia, and many other factors.

Conversion Optimization eBook Cover

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Visalia company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Visalia small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Visalia small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California organizations. To develop a sales funnel that produces value for your Visalia business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Visalia online marketing service.

Click Funnels Development

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Visalia online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Visalia email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Visalia companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Visalia websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Visalia begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Visalia website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Visalia digital advertising firm. These are all effective ways to market content if you implement them correctly within your Visalia business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Visalia and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Visalia, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Visalia brand.

For localized service companies in Visalia, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Visalia storefront. Online shoppers in Visalia want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Visalia doctors or Visalia attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Visalia site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Visalia.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a complete website marketing company for Visalia, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Visalia internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Visalia online marketing services to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Website Marketing for Your Visalia, CA Website

You're going to have to think about marketing in Visalia if you manage a business that sells something. There are many reasons to consider Visalia website advertising packages over other, more traditional, marketing strategies. Here are some reasons you should implement digital advertising plans for your California business:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • Everyone in Visalia is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Visalia or across California.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Visalia, online marketing is one of the best ways to engage users. You'll have to work hard to get people to like, comment, and share your non-digital ads in Visalia!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Visalia, CA Online Advertising Campaigns

It's important to create a plan with measurable business goals before beginning your website advertising service for your Visalia-based business. You want to ensure everyone involved understands the ultimate goal of the Visalia digital advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Visalia or beyond is important. This helps you tailor your Visalia internet advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Visalia audience. You'll be able to focus on the right keywords for your Visalia online marketing and align your content marketing plan to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Visalia digital strategy. In digital marketing, search engine optimization moves the slowest. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Visalia business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in Visalia that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Visalia residents to your lead generation goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Visalia website increases traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Visalia website.

6.) Prepare to conduct ongoing tests

When you have all of these Visalia online marketing plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Visalia website advertising service, you should be optimizing conversion rates.

Visalia Web Designers

Why Choose WebCitz for Your Visalia, CA Digital Advertising Services

If you're a business in Visalia, we want to be your online marketing partner! There are many factors to consider when researching Visalia online advertising agencies. You can trust the Visalia website advertising plans we suggest for your business since we have more than 19 years of experience. Often, these are the same digital marketing tactics we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our site from Visalia because of the effective implementation of our own internet advertising plan.

Most importantly though, you should choose our online advertising agency for your Visalia small business because you feel confident we are the right team for your Visalia company.

Our Team

Here's why we suggest our internet marketers for your Visalia marketing:

  • Our agency has been around since 2004, so we have over 19 years of experience.
  • We get most of our leads and new customers in Visalia from our own internet marketing campaigns.
  • You probably found us in Visalia after searching for a service we offer.
  • Our marketing team performs all of our Visalia online advertising services, which means we don't outsource the work.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We have extensive experience in WooCommerce, Shopify, and WordPress for any Visalia digital advertising plans that involve web design or website updates.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our website marketers in mind when it comes time for you to start searching for Visalia website advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing company.

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