Visalia PPC Agency

Our Visalia, CA PPC Management Game Plans

PPC Management consists of creating and optimizing paid advertisement services in Visalia. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising company for Visalia often begins by getting to know your company and its business model before providing premium paid ads management. Since the way you approach paid advertising for a localized Visalia business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local Visalia service providers are often only interested in qualified leads. This can be accomplished through paid ads that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can increase traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Visalia paid ads, it's important to understand what metrics will be used. Most Visalia paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Visalia organization should use a variety of advertising strategies and marketing tools to be successful with PPC advertising. For example, the best Visalia paid advertising services will include tactics to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make your Visalia business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Visalia-area paid ads campaigns, our team also offers Anaheim, Bakersfield, Chico, Fontana, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, small businesses and large corporations a professional PPC management service.

Pricing for Visalia, CA PPC Ads Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Visalia, CA Businesses

One of the most obvious benefits of Visalia paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running paid ads in Visalia, we recommend that you start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

Visalia small businesses can benefit greatly from the addition of paid advertising to their internet advertising service when everything comes together. Remember, more traffic doesn't always mean more conversions!

How We Manage Visalia, CA Paid Ads

Our team of PPC advertising specialists is knowledgeable about the latest PPC trends in Visalia. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Visalia digital assets.

Keyword Research

In the context of PPC advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.

For example, a person searching for a roofing company in Visalia might search "Visalia Roofer" on a search engine. Targeting that exact phrase wouldn't require in-depth keyword research for that Visalia roofing company's paid ads manager.

What if, however, that exact match keyword wasn't producing enough search volume and the Visalia roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

Typically, the paid advertising manager will discuss with the Visalia roofing company what types of services to target more often. A broader keyword targeting plan than exact matches might also be necessary.

Suppose the California PPC manager discovers that there is a high traffic volume for "Farmersville, CA roofers" or even "Visalia roof repair." The first phrase is targeting a nearby location to Visalia, which might still be in the service area of the Visalia roofing company. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

Negative keyword lists can also benefit from keyword research. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In Visalia PPC advertising campaigns, audience research is often discussed in the context of scaling social media ads. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Visalia paid ads managers relied heavily on building out their own custom audiences within Facebook. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Visalia flocked to take advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

When Apple released its iOS 14.5 upgrade, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Visalia and beyond. This even affected the accuracy of ad attribution reporting.

For most Visalia advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Visalia paid advertising firms using custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

This isn't to say audience research and targeting is going away. Visalia ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Optimizing Landing Pages

The quality of your landing page will be a big factor in the success of your Visalia PPC advertising campaigns.

When we take on the management of a paid advertising campaign in Visalia, we start by looking over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• What is the quality of the content? Is it well written?
• Do you have a lead form I can use right away?
• Can you easily identify the call to action?
• Does the page load quickly?
• Does social proof exist?
• Can I load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Visalia paid advertising until you have a landing page that follows best practices!

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Including a Funnel

You might consider building out one or more sales funnels instead of a landing page. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Visalia. While managing their website marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Visalia small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Visalia. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Visalia.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Visalia on your website.
2. You have a 1% conversion rate, meaning for every 100 Visalia residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Visalia that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from PPC advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Visalia organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your site you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Visalia paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Visalia, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Visalia.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Visalia and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC ads management company that helps Visalia organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Visalia website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Visalia ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Visalia content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Visalia, CA PPC Campaigns

In Visalia, there are many ways to run paid ads. Let's discuss some of the most common paid advertising being run within various business industries in Visalia.

Local Business Ads within Visalia

Local ads for your Visalia small business can be run through nearly any advertising platform. Depending on the nature of your nearby Visalia business, you may find better success in one platform versus another. It is important to try out every available option to see which works best for your needs. Here are a few options for local advertising.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Visalia. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Visalia. Even nearby stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Plumbers, electricians, roofers, and heating installers in Visalia often use Google Local Service Ads.

Facebook Ads can also be used to target people in Visalia. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Visalia as a city, or specific Visalia ZIP codes. We often rely on local Facebook Ads for all types of Visalia organization industries.

Social Media Marketing throughout Visalia

Almost all online ads you see on social media networks qualify as social media ads.

Maintaining fresh ad creatives is key to social media advertising. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social media marketing is that you can target audiences who aren't yet aware of your product or service. When running search engine advertising, that is quite the opposite since your ads are only going to show when someone is actively searching for what your Visalia small business offers.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Advertising throughout Visalia

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

There are some people out there who refer to this as Visalia Search Engine Marketing, or SEM for short. An advertisement that appears on the search results page of a search engine is called a search ad.

If you have been running search engine marketing on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Visalia

Many different message boards, chat rooms, game lounges, news websites (even localized Visalia news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

To get started with display ads, you just need a set of ad creatives in different image sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads throughout Visalia

Not everyone is going to convert during their first experience with your Visalia website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Visalia Ecommerce Small Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads for Visalia Organizations

Facebook, YouTube, Instagram, and other social networking sites allow you to run video ads.

Using YouTube Ads is as basic as setting up a video ad campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should consider incorporating video ads into your paid advertising campaigns in Visalia if you have the budget to do so.

Free PPC Calculators for Visalia, CA Paid Ads Managers

As part of our commitment to managing Visalia paid ads campaigns, our digital marketers worked with our website development team to build a few PPC calculators that might interest you.

• Return on Ad Spend Calculator
• CPA Calculator
• Churn Rate Estimator

View All Paid Ads Tools

Why Choose WebCitz to Manage Your Visalia, CA PPC Tactics

We'd love to partner with your Visalia team on PPC advertising! As a comprehensive paid ads management agency targeting Visalia, we have multiple internal teams focused on search engine ads, social media advertising, sales funnel development, and ad creative testing. In most Visalia paid ads companies, only one person handles all tasks, but this is not the case for us! You might not get the results you want from Visalia paid ads agencies if you don't test campaign optimization and innovative ideas often enough.

There are many factors to consider when researching paid ads agencies for your Visalia small business. With more than 18 years of experience, you know you can trust the PPC strategies and tactics we suggest for your Visalia company. Many of these are the same PPC tactics we use to drive leads for our agency.

In addition, you should choose us as your PPC advertising firm because you are confident we can help your Visalia company grow. Our paid ads experts are a good option for numerous reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Visalia website marketing plans, such as paid ads management, sales funnel development, and ad creatives.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Let's talk about what our PPC professionals can do for your Visalia business! Visalia organizations often hire us for paid ads management services, but larger corporations can also hire us to augment their marketing departments.

When it comes time for your Visalia small business to start the search for a paid ads marketing agency, we hope you keep our team in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads firm.

800-796-8263 Email Us