From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Colorado business with its paid ads.
With more than 18 years of experience helping businesses and ecommerce brands improve their paid ads campaigns throughout Colorado, we're a results-driven PPC management company.
To target relevant audiences and get brand awareness, our paid advertising managers can help your Colorado business leverage Facebook ad campaigns, Google ads, or even Bing paid ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.
As a comprehensive paid ads agency for Colorado, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.
paid ads management refers to creating and optimizing Colorado paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.
To provide premium PPC ads management, a paid advertising firm for Colorado often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a nearby Colorado organization is much different from how you'd handle it for an ecommerce brand.
For example, local area service providers in Colorado are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to build traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.
The next step in Colorado PPC ads management is understanding the metrics that will be used to optimize and scale. Most Colorado paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of PPC advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.
Your Colorado organization should use a variety of advertising strategies and marketing tools to be successful with paid advertising. For example, the best Colorado paid advertising services will include tactics to:
Our PPC management company is happy to provide Arvada, Aurora, Boulder, Castle Rock, Centennial, Colorado Springs, Denver, Fort Collins, Grand Junction, Greeley, Highlands Ranch, Lakewood, Longmont, Loveland, Montrose, Pueblo, Thornton, and Westminster businesses with premium paid ads consulting plans.
The cost of our PPC ads management plans is calculated based on the monthly time allocation you request for your campaigns. Our paid ads management services start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.
Traffic increases almost instantly with Colorado paid advertising.
Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.
The first recommendation we offer to Colorado businesses interested in running paid advertising is to start slowly.
Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.
If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.
Colorado businesses can benefit greatly from the addition of paid advertising to their digital marketing strategy when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!
With in-depth knowledge of the latest PPC trends for local area businesses in Colorado, we are a team of paid advertising professionals. Take advantage of our experience across dozens of business industries to help grow traffic and conversions to your Colorado digital assets.
In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads only show up based on what is searched on Google or Bing.
If you are searching for a roofing company in Colorado, you might search "Colorado Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that Colorado roofing company's paid advertising manager.
However, what if that exact match keyword wasn't producing enough search volume and the Colorado roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.
The next steps might involve the PPC advertising manager discussing with the Colorado roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.
For instance, the PPC manager might discover high search volume for "Colorado roofing companies" or even "Colorado roof repair." The first phrase is targeting a plural of the service in Colorado. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.
Negative keyword lists can also benefit from keyword research. These are used to stop your paid ads from showing in search queries that you know won't produce conversions.
A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".
As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.
When you hear audience research talked about in Colorado PPC advertising campaigns, it is often within the scope of scaling social ads on Facebook and Instagram. Google Ads and Bing Ads also offer audience targeting options.
Let's take a look at audience research and targeting within Facebook Ads.
In years past, Colorado paid ads managers relied heavily on building out their own custom audiences within Facebook. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Colorado flocked to take advantage of.
As time went on, data privacy and machine learning both had an impact on custom audiences.
When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Colorado and beyond. In fact, it even affected the accuracy of ad attribution reporting.
Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Colorado advertising companies. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.
While there will still be plenty of Colorado paid advertising agencies relying on custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.
This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.
This isn't to say audience research and targeting is going away. There will always be targeting options that can be manipulated within Colorado ad campaigns to squeeze a little extra performance.
An important factor in the success of your Colorado paid advertising campaign is the landing page.
Our first step when managing a PPC advertising campaign in Colorado involves reviewing the landing pages for best practices. Here are some of the factors we look for in this review:
There are so many factors that come into the design and development of a quality landing page.
Please, don't spend money on Colorado paid advertising until you have a landing page that follows best practices!
Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Colorado sales pitch.
As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.
For example, we have a client that promotes an online fitness challenge that you could even join from Colorado. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:
There are many different types of funnels, so your Colorado small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Colorado. It can take years of experience to master funnels, however. You can save yourself some time by searching for a paid ads management company, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Colorado.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Colorado organizations, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid ads company to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Colorado PPC advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Colorado, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Colorado.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Colorado and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management company that helps Colorado organizations, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Colorado website or funnel.
You might be suffering from ad attribution errors and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Colorado ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Colorado content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
The options for running PPC advertising for your Colorado small business are numerous. Let's discuss some of the most common paid ads being run within various business industries in Colorado.
You can use nearly any advertising platform to run nearby ads for your Colorado organization. Depending on the nature of your local area business in Colorado, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Here are a few options for local advertising.
There are going to be two options from Google.
In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Colorado. We often use Performance Max campaigns for professional services companies in and around Colorado, such as accountants, lawyers, dentists, and physicians.
The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Plumbers, electricians, roofers, and heating installers in Colorado often use Google Local Service Ads.
Facebook Ads can also be used to target people in Colorado. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Colorado, or specific Colorado ZIP codes. For all types of Colorado companies, we often use Facebook Ads.
Pretty much any online ad you see on a social network website is going to qualify as a social media ad.
The trick to social media ads is keeping the ad creatives fresh. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.
Using social media marketing allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. When running search engine marketing, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Colorado business offers.
It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.
If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.
There are some people out there who refer to this as Colorado Search Engine Marketing, or SEM for short. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.
You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.
There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Colorado news stations), gossip websites, and more.
These are commonly used within the Google Ads and Bing Ads platforms.
To get started with display ads, you just need a set of ad creatives in different image sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.
Your Colorado website, landing page, or sales funnel won't convert everyone on the first visit.
Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.
You can run retargeting ads on any ad platform, too.
This type of search ad was popularized by Google Shopping Campaigns.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Colorado storefront.
With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.
You can run video ads on YouTube, Instagram, Facebook, and other social networking websites.
If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.
To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.
Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
If you have the budget to support ad creatives in video format, look to implement them into your Colorado PPC advertising campaigns.
Our online marketers are so excited about managing Colorado's paid advertising campaigns that they developed some helpful PPC calculators for you!
Let's work together on PPC advertising for your Colorado organization! As a full-service PPC management firm targeting Colorado, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. This is not true of all Colorado PPC management firms, since most only have a single person handling all the tasks. For those Colorado paid ads firms, campaign optimizations and creative ideas might not be tested often enough to bring about the results you need.
There are many factors to consider when researching paid advertising firms for your Colorado business. Having over 18 years of experience, you can trust our paid ads plans and strategies for Colorado small businesses. Many of these are the same PPC strategies we use to generate leads for our company.
More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Colorado small business grow. Consider our PPC experts for the following reasons:
Let's talk about what our PPC specialists can do for your Colorado business! Colorado small businesses often hire us for paid ads management services, but larger corporations can also hire us to augment their marketing departments.
When it comes time for your Colorado small business to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. To start a discussion with the helpful staff at our PPC firm, send us an email or give us a call if you have any follow-up questions.