From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Centennial business with its paid ads.
With more than 18 years of experience helping businesses and ecommerce brands improve their paid advertising campaigns throughout Centennial, we're a results-driven PPC management company.
The paid ads managers at our company can help your Centennial business target relevant audiences and build brand awareness through Facebook Ads, Google Ads, and Bing Ads. With these ad platforms, we can target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.
We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving Centennial.
We even setup and optimize Google and Facebook advertising campaigns for businesses in Castlewood, CO, Southglenn, CO, Greenwood Village, CO, Highlands Ranch, CO, and Parker, CO.
Find out more about our Centennial PPC management.
PPC management refers to creating and optimizing Centennial paid advertising campaigns. Despite that simple explanation, let's explore it further.
In order to provide professional PPC management, a paid ads agency for Centennial should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.
Service providers in Centennial, for example, are often only looking for quality leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.
To optimize and scale Centennial PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Centennial agencies implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.
Your Centennial business should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Centennial should include tactics like:
In addition to managing Centennial-area PPC campaigns, our team also offers Arvada, Aurora, Boulder, Castle Rock, Colorado Springs, Denver, Fort Collins, Grand Junction, Greeley, Highlands Ranch, Lakewood, Longmont, Loveland, Montrose, Pueblo, Thornton, and Westminster small businesses and large corporations a professional PPC management service.
Traffic increases almost instantly with Centennial paid advertising.
It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.
Starting slowly is the first recommendation we give to Centennial businesses interested in paid advertising.
A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.
If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.
The right combination of paid advertising and digital marketing strategy can greatly enhance your Centennial business's digital marketing strategy. Just keep in mind increased traffic doesn't always result in more conversions!
The options for running paid advertising for your Centennial business are numerous. The following are some of Centennial's most common paid advertisements options.
If you have a business in Centennial, you can run local ads on almost any advertising platform. One platform may be more effective for your local Centennial business than another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.
There are going to be two options from Google.
In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Centennial. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Centennial. Even local stores use this campaign type.
Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Plumbers, electricians, roofers, and heating installers in Centennial often use Google Local Service Ads.
Facebook Ads can also be used to target people in Centennial. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Centennial. Local Facebook Ads are often used by Centennial businesses of all types.
Almost all online ads you see on social networks qualify as social media ads.
Maintaining fresh ad creatives is key to social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative changes.
Using social ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Centennial business offers.
However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.
You should invest in search advertising if you know people are searching online for your products or services.
Some people refer to this as Centennial Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.
If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.
Many different message boards, chat rooms, game lounges, news websites (even local Centennial news stations), gossip sites, and more run display advertisements.
Bing Ads and Google Ads both offer these.
With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.
Not everyone is going to convert during their first experience with your Centennial website, landing page, or sales funnel.
To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.
You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.
Google Shopping Campaigns popularized this type of search ad.
In order to get started with Google Shopping, you just need an e-commerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.
With these tools, you can provide Google Ads with an accurate list of all of your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.
Social networking websites such as YouTube, Facebook, and Instagram allow you to advertise with video.
Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.
Facebook Ads is required if you want to run video ads on Facebook or Instagram.
Both ad platforms offer excellent conversion opportunities with video ads. Video ads are frequently used to showcase product launches, custom services, and personal introductions.
If you have the budget to support ad creatives in video format, definitely look to implement them into your Centennial paid advertising campaigns.
With in-depth knowledge of the latest PPC trends for local businesses in Centennial, we are a team of paid advertising specialists. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your Centennial digital assets.
Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.
A search for "Centennial Roofer" on a search engine, for example, might lead someone to a roofing company in Centennial. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Centennial.
However, what if that exact match keyword wasn't producing enough search volume and the Centennial roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.
The next steps might involve the paid ads manager discussing with the Centennial roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.
Suppose the Colorado PPC manager discovers that there is a high traffic volume for "Castlewood, CO roofers" or even "Centennial roof repair." First phrase targets a location near Centennial, which may still be in the service area of the Centennial roofing company. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.
Negative keyword lists can also benefit from keyword research. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.
An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".
You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.
Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Centennial paid advertising campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.
Let's take a look at audience research and targeting within Facebook Ads.
In years past, Centennial paid advertising managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Centennial eagerly took advantage of.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
Apple's iOS 14.5 update included a pop-up message that let users opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. This even affected the accuracy of ad attribution reporting.
For most Centennial advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.
In spite of the fact that many Centennial paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Centennial ad campaigns to squeeze a little extra performance.
The quality of your landing page will be a big factor in the success of your Centennial paid advertising campaigns.
We begin by examining the landing pages on any paid advertising campaign in Centennial to make sure they follow best practices. Our review takes into account the following factors:
Quality landing pages are the result of many factors.
Please, don't spend money on Centennial paid advertising until you have a landing page that follows best practices!
You should never consider your landing page complete. Try running A/B testing every few months to continue refining your Centennial sales pitch.
Rather than a landing page, you might want to consider building out a sales funnel. In order to generate leads, build email audiences, and even make online purchases, we rely on sales funnels.
We have a client who promotes an online fitness challenge that you can even participate in from Centennial. We built multiple sales funnels within Click Funnels while managing their digital marketing. Here are a few of the funnels we used:
The types of funnels available to your Centennial business aren't limited to these. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
Take your time if you decide to implement a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Centennial. It can take years of experience to master funnels, however. Look for a PPC management firm like WebCitz to do the hard work for you!
Making informed advertising decisions requires a clear understanding of your conversion rate. Throughout Centennial, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Centennial businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Centennial paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Centennial, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You have to develop an understanding of how to capture someone's attention in a split second.
To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Centennial.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Centennial and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management company that helps Centennial businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Centennial website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Centennial ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Centennial content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
Our digital marketers are so excited about managing Centennial's paid advertising campaigns that they developed some helpful PPC calculators for you!
Let's work together on paid advertising for your Centennial business! We are a full-service PPC management company targeting Centennial with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. Centennial PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and creative ideas often enough with those Centennial PPC companies to get the results you desire.
Choosing a paid ad agency for your Centennial business is not an easy task. The PPC strategies and tactics we suggest for your Centennial company are backed by more than 18 years of experience. As a lead generation agency, we often use similar PPC tactics.
More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Centennial company grow. Consider our PPC experts for the following reasons:
Let's talk about what our PPC experts can do for your Centennial business! Centennial small businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.
We hope you consider our company when searching for a PPC advertising agency for you Centennial small business or large corporation. We would be happy to talk to you about your follow-up questions via email or phone if you have any.
When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies!
Look at how we've been able to help improve paid ad performances for businesses in multiple industries!