From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Colorado Springs business with its paid ads.
With more than 18 years of experience helping businesses and ecommerce brands improve their paid advertising campaigns throughout Colorado Springs, we're a results-driven PPC management company.
To target relevant audiences and build brand awareness, our paid ads managers can help your Colorado Springs business leverage Facebook Ads, Google Ads, or even Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.
As a full-service paid ads agency for Colorado Springs, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.
We also create and optimize Facebook and Google Ads campaigns for those nearby in Cimarron Hills, CO, Fort Carson, CO, Air Force Academy, CO, Fountain, CO, and Black Forest, CO.
Discover our PPC management services in Colorado Springs by reading on.
PPC management refers to creating and optimizing Colorado Springs paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.
To provide professional PPC management, a paid ads agency for Colorado Springs often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a local Colorado Springs business is much different from how you'd handle it for an ecommerce brand.
For example, local Colorado Springs service providers are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.
The next step in Colorado Springs PPC management is understanding the metrics that will be used to optimize and scale. Most Colorado Springs paid ads agencies will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.
Your Colorado Springs business should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Some of the best paid advertising services in Colorado Springs include:
In addition to managing Colorado Springs-area PPC campaigns, our team also offers Arvada, Aurora, Boulder, Castle Rock, Centennial, Denver, Fort Collins, Grand Junction, Greeley, Highlands Ranch, Lakewood, Longmont, Loveland, Montrose, Pueblo, Thornton, and Westminster small businesses and large corporations a professional PPC management service.
Traffic increases almost instantly with Colorado Springs paid advertising.
Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.
The first recommendation we offer to Colorado Springs businesses interested in running paid advertising is to start slowly.
Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.
If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.
Colorado Springs companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!
The options for running paid advertising for your Colorado Springs business are numerous. Let's discuss some of the most common paid ads being run within various business industries in Colorado Springs.
You can use nearly any advertising platform to run local ads for your Colorado Springs business. Depending on the nature of your local Colorado Springs business, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Here are a few options for local advertising.
There are going to be two options from Google.
As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Colorado Springs professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.
The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Home service contractors in Colorado Springs, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.
Facebook Ads can also be used to target people in Colorado Springs. The first step is to set up a campaign with ad sets restricted to Colorado Springs as a city, or specific ZIP codes around Colorado Springs. Local Facebook Ads are often used by Colorado Springs businesses of all types.
A social media ad is pretty much any online advertisement you see on a social networking site.
It's important to keep the ad creatives fresh when running social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. For higher spending ad campaigns, you might need to look at weekly ad creative changes.
The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Colorado Springs business offers.
That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.
You should invest in search advertising if you know people are searching online for your products or services.
There are some people out there who refer to this as Colorado Springs Search Engine Marketing, or SEM for short. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.
If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.
You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Colorado Springs news stations), gossip websites, and more.
Bing Ads and Google Ads both offer these.
With display ads, you just need a set of ad creatives in different sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.
There is a good chance that not everyone will convert during their first experience with your Colorado Springs website, landing page, or sales funnel.
Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.
Almost any ad platform can be used for retargeting ads.
This type of search ad was popularized by Google Shopping Campaigns.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Colorado Springs storefront.
With these tools in place, you'll be able to provide Google Ads an updated list of all of your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.
YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.
If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.
Facebook Ads is required if you want to run video ads on Facebook or Instagram.
Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.
If you have the budget to support ad creatives in video format, definitely look to implement them into your Colorado Springs paid advertising campaigns.
With in-depth knowledge of the latest PPC trends for local businesses in Colorado Springs, we are a team of paid advertising specialists. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Colorado Springs digital assets.
In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads only show up based on what is searched on Google or Bing.
If you are looking for a roofing company in Colorado Springs, you might search "Colorado Springs Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that Colorado Springs roofing company's paid ads manager.
However, what if that exact match keyword wasn't producing enough search volume and the Colorado Springs roofing company needed to increase their advertising reach? In order to solve the problem, keyword research would be required.
After discussing options, the next step might involve the paid ads manager talking with the Colorado Springs roofing company what services they want to target more often and where. There may also be a need to broaden the keyword targeting.
For instance, the Colorado PPC manager might discover high search volume for "Cimarron Hills, CO roofing companies" or even "Colorado Springs roof repair." The first phrase is targeting a nearby location to Colorado Springs, which might still be in the service area of the Colorado Springs roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.
Negative keyword lists can also benefit from keyword research. You can use these to prevent your paid ads from showing in search queries that you know won't convert.
An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".
Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.
In Colorado Springs paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. There are options within Google Ads and Bing Ads for audience targeting as well though.
Let's go over a little history on audience research and targeting within the Facebook Ads platform.
In years past, Colorado Springs paid advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Colorado Springs advertisers lined up to exploit.
The rise of data privacy and machine learning had a significant impact on custom audiences over time.
Apple's iOS 14.5 update included a pop-up message that let users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Colorado Springs and beyond. Even ad attribution reporting was affected.
For most Colorado Springs advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.
While there will still be plenty of Colorado Springs paid ads agencies relying on custom audiences, it is clear the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
However, audience research and targeting aren't going away. Colorado Springs ad campaigns will likely always have targeting options that can be manipulated for extra performance.
It is important to focus on a high quality landing page when running paid advertisements in Colorado Springs.
Our first step when managing a paid advertising campaign in Colorado Springs involves reviewing the landing pages for best practices. In this review, we consider the following factors and more:
Quality landing pages are the result of many factors.
Until you have a landing page that follows best practices, don't spend money on Colorado Springs paid advertising.
You should never consider your landing page complete. Try running A/B testing every few months to continue refining your Colorado Springs sales pitch.
Rather than a landing page, you might want to consider building out a sales funnel. In order to generate leads, build email audiences, and even make online purchases, we rely on sales funnels.
We have a client who promotes an online fitness challenge that you can even participate in from Colorado Springs. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:
There are many different types of funnels, so your Colorado Springs business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. You can learn this type of work at home or at a technical school in Colorado Springs after weeks or months of training. Getting really good at funnels, however, can take years. Consider hiring a PPC management company, like WebCitz, to save yourself the hassle of learning it on your own!
Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout Colorado Springs, but the average conversion rate is between 1-3%.
To illustrate the impact of conversion rates, let's run through a basic example.
Most Colorado Springs businesses wouldn't be able to afford this return on ad spend without strong margins.
Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.
The conversion rate might increase from 1% to 2% as a result of these improvements. For every 100 visits to your website, you now sell two sweatshirts. Two times the return on ad spend! You might actually be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Colorado Springs paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
With Facebook Ads and Instagram Ads in Colorado Springs, you're mainly targeting a cold audience more interested in quickly scrolling past advertisements to see what friends and family are doing.
An understanding of how to capture someone's attention in a split second is essential.
To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
It doesn't happen by repeating the same ad creative every time. Even the best ad becomes boring over time. Change things up often, even if you are only targeting Colorado Springs residents.
It's called "ad fatigue" if you don't change your ad creatives and test new ideas. This is the state in which your target audience (in Colorado Springs and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. It's important to understand when to pause an ad if it's underperforming. You have to understand when to test new ideas. Especially if you are emotionally attached to an ad and that is the only reason you keep running it.
Having a PPC management company that helps Colorado Springs businesses test new ad creatives on a regular basis is one of the benefits of working with us.
You should know your ad attribution. In case you're not familiar with ad attribution, it's a method for determining what advertisement led to a conversion on your Colorado Springs funnel or website.
Ad attribution issues might be affecting your business without your knowledge.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Colorado Springs ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Colorado Springs content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
Our digital marketers are so excited about managing Colorado Springs's paid advertising campaigns that they developed some helpful PPC calculators for you!
Let's work together on paid advertising for your Colorado Springs business! As a full-service PPC management company targeting Colorado Springs, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. This is not true of all Colorado Springs PPC management companies, since most only have a single person handling all the tasks. For those Colorado Springs PPC agencies, campaign optimizations and creative ideas might not be tested often enough to bring about the results you need.
There are many factors to consider when researching paid ads agencies for your Colorado Springs business. Having over 18 years of experience, you can trust our PPC strategies and tactics for Colorado Springs businesses. Many of these are the same PPC tactics we use to generate leads for our company.
More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Colorado Springs company grow. Our PPC experts are a good option for a number of reasons:
Get in touch with our PPC experts to discuss what we can do for you in Colorado Springs! Colorado Springs small businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.
Our team would appreciate the opportunity to be considered when your Colorado Springs business or corporation is in need of a PPC marketing agency. We would be happy to talk to you about your follow-up questions via email or phone if you have any.
When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies!
Look at how we've been able to help improve paid ad performances for businesses in multiple industries!