From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Fort Collins business with its paid ads.
With more than 18 years of experience helping businesses and ecommerce brands improve their paid advertising campaigns throughout Fort Collins, we're a results-driven PPC management company.
To target relevant audiences and build brand awareness, our paid ads managers can help your Fort Collins business leverage Facebook Ads, Google Ads, or even Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.
We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving Fort Collins.
We also create and optimize Facebook and Google Ads campaigns for those nearby in Windsor, CO, Loveland, CO, Greeley, CO, Evans, CO, and Longmont, CO.
Read on to learn more about our Fort Collins PPC management services.
PPC management refers to creating and optimizing Fort Collins paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.
To provide professional PPC management, a paid ads agency for Fort Collins often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.
Service providers in Fort Collins, for example, are often only looking for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.
Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.
Understanding the metrics that will be used to optimize and scale Fort Collins PPC is the next step. For paid advertising to be effective, most Fort Collins paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.
Your Fort Collins business should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Some of the best paid advertising services in Fort Collins include:
In addition to managing Fort Collins-area PPC campaigns, our team also offers Arvada, Aurora, Boulder, Castle Rock, Centennial, Colorado Springs, Denver, Grand Junction, Greeley, Highlands Ranch, Lakewood, Longmont, Loveland, Montrose, Pueblo, Thornton, and Westminster small businesses and large corporations a professional PPC management service.
Traffic increases almost instantly with Fort Collins paid advertising.
Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.
The first recommendation we offer to Fort Collins businesses interested in running paid advertising is to start slowly.
A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.
If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.
When everything comes together, paid advertising can be an invaluable addition to the digital marketing strategy of your Fort Collins company. Just keep in mind increased traffic doesn't always result in more conversions!
The options for running paid advertising for your Fort Collins business are numerous. Let's discuss some of the most common paid ads being run within various business industries in Fort Collins.
If you have a business in Fort Collins, you can run local ads on almost any advertising platform. One platform may be more effective for your local Fort Collins business than another. You should try out every option available to see which suits you best. Let's talk about a few local advertising choices.
There are going to be two options from Google.
The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Fort Collins. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Fort Collins. Even local stores use this campaign type.
Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Fort Collins, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.
Facebook Ads can also be used to target people in Fort Collins. The first step is to set up a campaign with ad sets restricted to Fort Collins as a city, or specific ZIP codes around Fort Collins. For all types of Fort Collins businesses, we often use Facebook Ads.
Pretty much any online ad you see on a social network site is going to qualify as a social media ad.
Maintaining fresh ad creatives is key to social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.
The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Fort Collins business offers.
That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.
You'll want to invest in search ads if you know people are looking online for the products you offer.
Some people refer to this as Fort Collins Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.
If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.
There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Fort Collins news stations), gossip websites, and more.
These are commonly used within the Google Ads and Bing Ads platforms.
To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.
Your Fort Collins website, landing page, or sales funnel won't convert everyone on the first visit.
It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.
You can run retargeting ads on any ad platform, too.
This type of search ad was popularized by Google Shopping Campaigns.
If you want to promote your Fort Collins storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.
YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.
Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.
It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.
Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
You should definitely consider incorporating video ads into your paid advertising campaigns in Fort Collins if you have the budget to do so.
With in-depth knowledge of the latest PPC trends for local businesses in Fort Collins, we are a team of paid advertising specialists. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Fort Collins digital assets.
Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.
If you are looking for a roofing company in Fort Collins, you might search "Fort Collins Roofer" on Google. As a paid ads manager for that Fort Collins roofing company, targeting that exact phrase wouldn't require in-depth keyword research.
However, what if that exact match keyword wasn't producing enough search volume and the Fort Collins roofing company needed to increase their advertising reach? The solution would require keyword research.
The next steps might involve the paid ads manager discussing with the Fort Collins roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.
As an example, the Colorado PPC manager might find that "Windsor, CO roofing companies" and "Fort Collins roof repair" have high search volumes. The first phrase targets a location nearby Fort Collins that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.
Negative keyword lists can also benefit from keyword research. You can use these to prevent your paid ads from showing in search queries that you know won't convert.
A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".
As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.
Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Fort Collins paid advertising campaigns. Google Ads and Bing Ads also offer audience targeting options.
Let's go over a little history on audience research and targeting within the Facebook Ads platform.
In years past, Fort Collins paid advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Fort Collins advertisers lined up to exploit.
As time went on, data privacy and machine learning both had an impact on custom audiences.
In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.
For most Fort Collins advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.
Though there will still be plenty of Fort Collins paid ads agencies using custom audiences, it is clear the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.
This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.
This isn't to say audience research and targeting is going away. The targeting options within Fort Collins ad campaigns will likely always be manageable to boost performance.
An important factor in the success of your Fort Collins paid advertising campaign is the landing page.
When we take on the management of a paid advertising campaign in Fort Collins, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:
Designing and developing a quality landing page involves so many factors.
Please, don't spend money on Fort Collins paid advertising until you have a landing page that follows best practices!
Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.
You might consider building out one or more sales funnels instead of a landing page. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.
For example, we have a client that promotes an online fitness challenge that you could even join from Fort Collins. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:
Your Fort Collins business isn't limited to only these types of funnels. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.
Take your time if you decide to implement a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Fort Collins. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!
Knowing your conversion rate is crucial to making informed advertising decisions. Throughout Fort Collins, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
Most Fort Collins businesses wouldn't be able to afford this return on ad spend without strong margins.
Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.
The conversion rate might increase from 1% to 2% as a result of these improvements. For every 100 visits to your website, you now sell two sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Fort Collins paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Fort Collins, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You have to develop an understanding of how to capture someone's attention in a split second.
To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Fort Collins.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Fort Collins and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management company that helps Fort Collins businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Fort Collins website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Fort Collins ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Fort Collins content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
Our digital marketers are so excited about managing Fort Collins's paid advertising campaigns that they developed some helpful PPC calculators for you!
Let's work together on paid advertising for your Fort Collins business! As a full-service PPC management company targeting Fort Collins, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. This is not true of all Fort Collins PPC management companies, since most only have a single person handling all the tasks. You might not be testing campaign optimizations and creative ideas often enough with those Fort Collins PPC companies to get the results you desire.
Choosing a paid ad agency for your Fort Collins business is not an easy task. Having over 18 years of experience, you can trust our PPC strategies and tactics for Fort Collins businesses. These are often the same PPC tactics we use for our own lead generation.
More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Fort Collins company grow. Here are a few reasons we suggest considering our PPC experts:
Get in touch with our PPC experts to discuss what we can do for you in Fort Collins! Fort Collins small businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.
Our team would appreciate the opportunity to be considered when your Fort Collins business or corporation is in need of a PPC marketing agency. To start a discussion with the helpful staff at our PPC firm, send us an email or give us a call if you have any follow-up questions.
When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies!
Look at how we've been able to help improve paid ad performances for businesses in multiple industries!