Fort Collins PPC Agency

Our Fort Collins, CO PPC Management Campaigns

PPC Management refers to creating and optimizing Fort Collins PPC advertising services. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide experienced PPC management, a paid advertising agency for Fort Collins often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Service providers in Fort Collins, for example, are often only looking for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid ads that generates traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Fort Collins paid ads is the next step. For PPC advertising to be effective, most Fort Collins paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Fort Collins business should use a variety of advertising tactics and marketing tools to be successful with paid advertising. Some of the best paid ads plans in Fort Collins strive to:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Fort Collins business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Fort Collins-area paid ads campaigns, our team also offers Arvada, Aurora, Boulder, Castle Rock, Centennial, Colorado Springs, Denver, Grand Junction, Greeley, Highlands Ranch, Lakewood, Longmont, Loveland, Montrose, Pueblo, Thornton, and Westminster small businesses and large corporations a professional PPC management service.

Pricing for Fort Collins, CO PPC Ads Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Fort Collins, CO Businesses

Traffic increases almost instantly with Fort Collins paid advertising.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Fort Collins organizations interested in running paid advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in PPC advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

When everything comes together, paid advertising can be an invaluable addition to the internet advertising service of your Fort Collins company. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Fort Collins, CO Paid Ads

With in-depth knowledge of the latest PPC trends for local businesses in Fort Collins, we are a team of paid ads experts. Take advantage of our experience across dozens of business industries to help get traffic and conversions to your Fort Collins digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

If you are looking for a roofing company in Fort Collins, you might search "Fort Collins Roofer" on Google. As a paid advertising manager for that Fort Collins roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

However, what if that exact match keyword wasn't producing enough search volume and the Fort Collins roofing company needed to increase their advertising reach? The solution would require keyword research.

The next steps might involve the paid advertising manager discussing with the Fort Collins roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.

As an example, the Colorado paid ads manager might find that "Windsor, CO roofing companies" and "Fort Collins roof repair" have high search volumes. The first phrase targets a location nearby Fort Collins that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

Negative keyword lists can also benefit from keyword research. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. However, they might see your PPC advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Fort Collins paid ads campaigns. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

In years past, Fort Collins paid advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most appealing features of the Facebook Ads platform was the data it collected on its users, which Fort Collins advertisers lined up to exploit.

As time went on, data privacy and machine learning both had an impact on custom audiences.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

For most Fort Collins advertising companies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

Though there will still be plenty of Fort Collins paid ads agencies using custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent tweaks to audience targeting, if you'd like a second opinion.

This isn't to say audience research and targeting is going away. The targeting options within Fort Collins ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

An important factor in the success of your Fort Collins paid advertising campaign is the landing page.

When we take on the management of a paid ads campaign in Fort Collins, we start by searching over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• Can you easily identify the call to action?
• How quickly does the page load?
• Does social proof exist?
• Can I load the page on a mobile device?

Designing and developing a quality landing page involves so many factors.

Please, don't spend money on Fort Collins paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.

Including a Conversion Funnel

You might consider building out one or more sales funnels instead of a landing page. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Fort Collins. While managing their website advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• To increase awareness and capture email addresses, we used squeeze pages.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

Your Fort Collins organization isn't limited to only these types of funnels. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Take your time if you decide to implement a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Fort Collins. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC ads management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. Throughout Fort Collins, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Fort Collins on your website.
2. You have a 1% conversion rate, meaning for every 100 Fort Collins residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Fort Collins that visits your website you spend 50 cents.
4. You would need to pay $50 for 100 clicks from paid advertising to sell 1 sweatshirt. This is known as your cost per acquisition (CPA).
5. The return on ad spend (ROAS) would be 2x, meaning you would get two dollars back for every dollar spent on paid ads.

Most Fort Collins businesses wouldn't be able to afford this return on ad spend without strong margins.

Paying an advertising company to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

The conversion rate might increase from 1% to 2% as a result of these improvements. For every 100 visits to your website, you now sell two sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Fort Collins paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Fort Collins, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Fort Collins.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Fort Collins and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Fort Collins small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Fort Collins website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Fort Collins ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Fort Collins content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Fort Collins, CO PPC Campaigns

The options for running paid advertising for your Fort Collins business are numerous. Let's discuss some of the most common paid advertising being run within various business industries in Fort Collins.

Local Business Ads throughout Fort Collins

If you have a business in Fort Collins, you can run local ads on almost any advertising platform. One platform may be more effective for your local Fort Collins organization than another. You should try out every option available to see which suits you best. Let's talk about a few local advertising choices.

There are going to be two options from Google.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Fort Collins. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Fort Collins. Even nearby stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Fort Collins, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

Facebook Ads can also be used to target people in Fort Collins. The first step is to set up a campaign with ad sets restricted to Fort Collins as a city, or specific ZIP codes around Fort Collins. For all types of Fort Collins organizations, we often use Facebook Ads.

Social Media Marketing for Fort Collins Small Businesses

Pretty much any online ad you see on a social network website is going to qualify as a social ad.

Maintaining fresh ad creatives is key to social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

The best part of social media ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search advertising, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Fort Collins small business offers.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Ads for Fort Collins Businesses

You'll want to invest in search advertising if you know people are searching online for the products you offer.

Some people refer to this as Fort Collins Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you have been running search engine ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads throughout Fort Collins

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Fort Collins news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you improve results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in Fort Collins

Your Fort Collins website, landing page, or sales funnel won't convert everyone on the first visit.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Fort Collins Ecommerce Companies

This type of search ad was popularized by Google Shopping Campaigns.

If you want to promote your Fort Collins storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Fort Collins

Facebook, YouTube, Instagram, and other social media networking sites allow you to run video ads.

Using YouTube Ads is as basic as setting up a video ad campaign in Google Ads.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Fort Collins if you have the budget to do so.

Free Paid Ads Calculators for Fort Collins, CO PPC Managers

Our website marketers are so excited about managing Fort Collins's PPC advertising campaigns that they developed some helpful paid ads calculators for you!

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Calculate Churn Rate

View Other PPC Tools

Why Choose WebCitz to Manage Your Fort Collins, CO PPC Tactics

Let's work together on paid advertising for your Fort Collins business! As a full-service PPC management firm targeting Fort Collins, we have multiple internal teams focused on search engine ads, social media marketing, sales funnel development, and ad creative testing. This is not true of all Fort Collins paid ads management companies, since most only have a single person handling all the tasks. You might not be testing campaign optimizations and innovative ideas often enough with those Fort Collins PPC companies to get the results you desire.

Choosing a paid ad agency for your Fort Collins small business is not an easy task. Having over 18 years of experience, you can trust our paid ads strategies and tactics for Fort Collins organizations. These are often the same PPC tactics we use for our own lead generation.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Fort Collins company grow. Here are a few reasons we suggest considering our PPC professionals:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our PPC advertising help us rank for keywords we don't yet rank organically for.
• Since we have an internal advertising team, we do not outsource Fort Collins website advertising packages, such as PPC management, sales funnel development, or ad creative services.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our paid ads consultants to discuss what we can do for you in Fort Collins! Fort Collins businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

Our team would appreciate the opportunity to be considered when your Fort Collins company needs a PPC marketing company. To start a discussion with the helpful staff at our PPC agency, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us