From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Grand Junction business with its paid ads.
Grand Junction businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management company with over 18 years of experience.
To target relevant audiences and build brand awareness, our paid ads managers can help your Grand Junction business leverage Facebook Ads, Google Ads, or even Bing Ads. We can help you target prospects at any stage of the customer journey with these ad platforms. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.
With our in-house graphic design and video marketing teams, we can create stunning creatives that provide the right hook and tell a story that resonates with your audience.
We even setup and optimize Google and Facebook advertising campaigns for businesses in Redlands, CO, Clifton, CO, Montrose, CO, Glenwood Springs, CO, and Craig, CO.
Find out more about our Grand Junction PPC management.
PPC management consists of creating and optimizing paid advertisement campaigns in Grand Junction. That is an incredibly simple explanation though, so let's dive a little deeper.
A paid ads agency for Grand Junction often begins by getting to know your company and its business model before providing professional PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.
Local service providers in Grand Junction, for instance, are often only interested in good leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.
The next step in Grand Junction PPC management is understanding the metrics that will be used to optimize and scale. Most Grand Junction paid ads agencies will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.
In order to be successful with paid advertising, your Grand Junction business needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Grand Junction should include tactics like:
In addition to managing Grand Junction-area PPC campaigns, our team also offers Arvada, Aurora, Boulder, Castle Rock, Centennial, Colorado Springs, Denver, Fort Collins, Greeley, Highlands Ranch, Lakewood, Longmont, Loveland, Montrose, Pueblo, Thornton, and Westminster small businesses and large corporations a professional PPC management service.
One of the most obvious benefits of Grand Junction paid advertising is the quick increase in traffic it provides.
Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.
If you are interested in running paid advertising in Grand Junction, we recommend that you start slowly.
A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.
Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.
The right combination of paid advertising and digital marketing strategy can greatly enhance your Grand Junction business's digital marketing strategy. Just keep in mind increased traffic doesn't always result in more conversions!
In Grand Junction, there are many ways to run paid advertising. Let's discuss some of the most common paid ads being run within various business industries in Grand Junction.
If you have a business in Grand Junction, you can run local ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your local Grand Junction business. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.
There are going to be two options from Google.
As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Grand Junction. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Grand Junction. Even local stores use this campaign type.
The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Home service contractors in Grand Junction, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.
You can also target people in your local Grand Junction area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Grand Junction. For all types of Grand Junction businesses, we often use Facebook Ads.
Almost all online ads you see on social networks qualify as social media ads.
The trick to social ads is keeping the ad creatives fresh. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.
Using social ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Grand Junction.
However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.
You'll want to invest in search ads if you know people are looking online for the products you offer.
There are some people out there who refer to this as Grand Junction Search Engine Marketing, or SEM for short. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.
If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.
Many different message boards, chat rooms, game lounges, news websites (even local Grand Junction news stations), gossip sites, and more run display advertisements.
Bing Ads and Google Ads both offer these.
With display ads, you just need a set of ad creatives in different sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.
Not everyone is going to convert during their first experience with your Grand Junction website, landing page, or sales funnel.
Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.
You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.
It was Google Shopping Campaigns that popularized this form of search advertising.
If you want to promote your Grand Junction storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
With these tools in place, you'll be able to provide Google Ads an updated list of all of your accurate product data, including the title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.
Social networking websites such as YouTube, Facebook, and Instagram allow you to advertise with video.
If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.
To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.
Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!
You should definitely consider incorporating video ads into your paid advertising campaigns in Grand Junction if you have the budget to do so.
Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Grand Junction. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Grand Junction digital assets.
Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only appear based on what is searched on Google or Bing.
A search for "Grand Junction Roofer" on a search engine, for example, might lead someone to a roofing company in Grand Junction. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Grand Junction.
However, what if that exact match keyword wasn't producing enough search volume and the Grand Junction roofing company needed to increase their advertising reach? In order to solve the problem, keyword research would be required.
The next steps might involve the paid ads manager discussing with the Grand Junction roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.
For instance, the Colorado PPC manager might discover high search volume for "Redlands, CO roofing companies" or even "Grand Junction roof repair." The first phrase is targeting a nearby location to Grand Junction, which might still be in the service area of the Grand Junction roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.
When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.
A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. They might see your paid ads if you use broad keyword targeting without any negative keywords like "free" or "advertise".
You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.
In Grand Junction paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. However, Bing Ads and Google Ads also allow audience targeting.
Let's take a look at audience research and targeting within Facebook Ads.
Grand Junction paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Grand Junction eagerly took advantage of.
As time went on, data privacy and machine learning both had an impact on custom audiences.
In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Grand Junction and beyond. Even ad attribution reporting was affected.
Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Grand Junction ad agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.
In spite of the fact that many Grand Junction paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
However, audience research and targeting aren't going away. Grand Junction ad campaigns will likely always have targeting options that can be manipulated for extra performance.
The quality of your landing page will be a big factor in the success of your Grand Junction paid advertising campaigns.
Our first step when managing a paid advertising campaign in Grand Junction involves reviewing the landing pages for best practices. Our review takes into account the following factors:
There are so many factors that come into the design and development of a quality landing page.
Until you have a landing page that follows best practices, don't spend money on Grand Junction paid advertising.
If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.
You might consider building out one or more sales funnels instead of a landing page. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.
For example, we have a client that promotes an online fitness challenge that you could even join from Grand Junction. We built multiple sales funnels within Click Funnels while managing their digital marketing. Here are a few of the funnels we used:
The types of funnels available to your Grand Junction business aren't limited to these. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
Make sure you take your time when implementing a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Grand Junction. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!
Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout Grand Junction, but the average conversion rate is between 1-3%.
To illustrate the impact of conversion rates, let's run through a basic example.
Unless the margins are great, this return on ad spend is likely not acceptable for most Grand Junction businesses.
Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.
Assume those improvements increase your conversion rate from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. There is a double return on ad spend here! You might actually be profitable now selling those sweatshirts.
Grand Junction paid advertising can be effectively managed by understanding and improving your conversion rate.
This is potentially one of the most important aspects of a Facebook Ads account.
Your Grand Junction Facebook and Instagram ads are mostly targeted at a cold audience interested in quickly scrolling by advertisements in favor of seeing what their friends and family have recently posted.
It's crucial to learn how to grab someone's attention within a split second.
If you want to achieve this, you have to come up with amazing ad creatives that make people stop and think, "hold on a minute, what...?"
You cannot achieve this by running the same ad creative over and over again. It doesn't matter how good an advertisement is, it will eventually become stale. Changing things up is important, even if you are just targeting people in Grand Junction.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Grand Junction and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management company that helps Grand Junction businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Grand Junction website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Grand Junction ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Grand Junction content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
As part of our commitment to managing Grand Junction paid advertising campaigns, our digital marketers worked with our web development team to build a few PPC calculators that might interest you.
We'd love to partner with your Grand Junction team on paid advertising! As a full-service PPC management company targeting Grand Junction, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. In most Grand Junction PPC companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Grand Junction PPC companies to get the results you desire.
In researching paid advertising agencies for your Grand Junction company, there are many factors to consider. The PPC strategies and tactics we suggest for your Grand Junction company are backed by more than 18 years of experience. As a lead generation agency, we often use similar PPC tactics.
More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Grand Junction company grow. Our PPC experts are a good option for a number of reasons:
Get in touch with our PPC experts to discuss what we can do for you in Grand Junction! While we often provide complete paid advertising management services for small businesses in cities like Grand Junction, we are also able to augment the marketing departments of large corporations in Grand Junction and beyond.
We hope you consider our company when searching for a PPC advertising agency for you Grand Junction small business or large corporation. To start a discussion with the helpful staff at our PPC firm, send us an email or give us a call if you have any follow-up questions.
When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies!
Look at how we've been able to help improve paid ad performances for businesses in multiple industries!