From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Highlands Ranch business with its paid ads.
We are a results-driven PPC management company with more than 18 years of experience helping local businesses and ecommerce brands throughout Highlands Ranch improve their paid advertising campaigns.
To target relevant audiences and build brand awareness, our paid ads managers can help your Highlands Ranch business leverage Facebook Ads, Google Ads, or even Bing Ads. We can help you target prospects at any stage of the customer journey with these ad platforms. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.
As a full-service paid ads agency for Highlands Ranch, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.
Find out more about our Highlands Ranch PPC management.
The act of creating and optimizing Highlands Ranch paid advertising campaigns is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.
A paid ads agency for Highlands Ranch often begins by getting to know your company and its business model before providing professional PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.
For example, local Highlands Ranch service providers are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.
Understanding the metrics that will be used to optimize and scale Highlands Ranch PPC is the next step. For paid advertising to be effective, most Highlands Ranch paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.
In order to be successful with paid advertising, your Highlands Ranch business needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Highlands Ranch should include tactics like:
In addition to managing Highlands Ranch-area PPC campaigns, our team also offers Arvada, Aurora, Boulder, Castle Rock, Centennial, Colorado Springs, Denver, Fort Collins, Grand Junction, Greeley, Lakewood, Longmont, Loveland, Montrose, Pueblo, Thornton, and Westminster small businesses and large corporations a professional PPC management service.
The most obvious benefit of Highlands Ranch paid advertising is the near instant increase in traffic it provides.
Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.
If you are interested in running paid advertising in Highlands Ranch, we recommend that you start slowly.
A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.
If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.
The right combination of paid advertising and digital marketing strategy can greatly enhance your Highlands Ranch business's digital marketing strategy. It's important to keep in mind that increased traffic does not always translate into more conversions.
There are numerous ways to run paid advertising for your Highlands Ranch business. Let's discuss some of the most common paid ads being run within various business industries in Highlands Ranch.
If you have a business in Highlands Ranch, you can run local ads on almost any advertising platform. Depending on the nature of your local Highlands Ranch business, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Now let's discuss some local advertising options.
Google is going to offer two options.
In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Highlands Ranch professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.
Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in Highlands Ranch, like plumbers, electricians, roofers, and heating installers.
You can also target people in your local Highlands Ranch area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Highlands Ranch. Local Facebook Ads are often used by Highlands Ranch businesses of all types.
A social media ad is pretty much any online advertisement you see on a social networking site.
The trick to social ads is keeping the ad creatives fresh. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.
One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Highlands Ranch business offers.
It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.
You should invest in search advertising if you know people are searching online for your products or services.
Some people refer to this as Highlands Ranch Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.
You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.
You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Highlands Ranch news stations), gossip websites, and more.
Bing Ads and Google Ads both offer these.
With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.
Your Highlands Ranch website, landing page, or sales funnel won't convert everyone on the first visit.
It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.
You can run retargeting ads on any ad platform, too.
It was Google Shopping Campaigns that popularized this form of search advertising.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Highlands Ranch storefront.
By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.
YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.
Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.
It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.
The conversion potential of video ads is excellent on both platforms. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!
If you have the budget to support ad creatives in video format, definitely look to implement them into your Highlands Ranch paid advertising campaigns.
We are a team of paid advertising specialists with extensive knowledge in the latest PPC trends for Highlands Ranch local businesses. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Highlands Ranch digital assets.
Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only show up based on what is searched on Google or Bing.
If you are looking for a roofing company in Highlands Ranch, you might search "Highlands Ranch Roofer" on Google. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Highlands Ranch.
However, what if the exact match keyword isn't generating enough search volume and the Highlands Ranch roofing company needs to expand their advertising reach? Researching keywords would be necessary for the solution.
After discussing options, the next step might involve the paid ads manager talking with the Highlands Ranch roofing company what services they want to target more often and where. There may also be a need to broaden the keyword targeting.
As an example, the Colorado PPC manager might find that " roofing companies" and "Highlands Ranch roof repair" have high search volumes. The first phrase targets a location nearby Highlands Ranch that might still be within the company's service area. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.
When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.
An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. They might see your paid ads if you use broad keyword targeting without any negative keywords like "free" or "advertise".
Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.
When you hear audience research talked about in Highlands Ranch paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. Google Ads and Bing Ads also offer audience targeting options.
We'll review some audience research and targeting history within Facebook Ads.
In years past, Highlands Ranch paid advertising managers relied heavily on building out their own custom audiences within Facebook. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Highlands Ranch flocked to take advantage of.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
Apple's iOS 14.5 update included a pop-up message that let users opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.
Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Highlands Ranch advertising agencies. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.
In spite of the fact that many Highlands Ranch paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
It's not to say audience research and targeting are going away. The targeting options within Highlands Ranch ad campaigns will likely always be manageable to boost performance.
An important factor in the success of your Highlands Ranch paid advertising campaign is the landing page.
When we take on the management of a paid advertising campaign in Highlands Ranch, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:
Designing and developing a quality landing page involves so many factors.
Make sure your landing page follows best practices before you spend money on Highlands Ranch paid advertising!
If you want to create an effective landing page, you should never consider it finished. Try running A/B testing every few months to continue refining your Highlands Ranch sales pitch.
Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.
We have a client who promotes an online fitness challenge that you can even participate in from Highlands Ranch. We built multiple sales funnels within Click Funnels while managing their digital marketing. Here are some of the funnels we made:
Your Highlands Ranch business isn't limited to only these types of funnels. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.
Take your time if you decide to implement a funnel. You can learn this type of work at home or at a technical school in Highlands Ranch after weeks or months of training. Getting really good at funnels, however, can take years. Look for a PPC management firm like WebCitz to do the hard work for you!
Making informed advertising decisions requires a clear understanding of your conversion rate. It varies greatly among industries, products, and services throughout Highlands Ranch, but the average conversion rate is between 1-3%.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Highlands Ranch businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.
The conversion rate might increase from 1% to 2% as a result of these improvements. You now sell two sweatshirts for every 100 visitors to your website. This is twice the return on ad spend! Selling those sweatshirts might actually be profitable now.
Highlands Ranch paid advertising can be effectively managed by understanding and improving your conversion rate.
The creatives that you use in Facebook Ads could be the most important aspect of your campaign.
Your Highlands Ranch Facebook and Instagram ads are mostly targeted at a cold audience interested in quickly scrolling by advertisements in favor of seeing what their friends and family have recently posted.
An understanding of how to capture someone's attention in a split second is essential.
If you want to accomplish this, you must develop amazing ad creatives that make people stop for a moment and think, "woh, what...?"
It doesn't happen by repeating the same ad creative every time. Even the best ad becomes boring over time. You have to change things up frequently, even if you are just targeting people in Highlands Ranch.
Unless you experiment with new advertising creatives, you will suffer from "ad fatigue." It occurs when your target audience (in Highlands Ranch and beyond) has seen your ad so many times that they instinctively scroll by it without interacting with it.
You don't want to get caught in this situation. When an ad isn't performing as well as it used to, you should pause it. You have to understand when to test new ideas. Especially if you are emotionally attached to an ad and that is the only reason you keep running it.
This is one of the benefits of working with a PPC management company that helps Highlands Ranch businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Highlands Ranch website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Highlands Ranch ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Highlands Ranch content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
Our digital marketers are so excited about managing Highlands Ranch paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!
We want to be your Highlands Ranch team's paid advertising partner! As a full-service PPC management company targeting Highlands Ranch, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. In most Highlands Ranch PPC companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Highlands Ranch PPC companies to get the results you desire.
There are many factors to consider when researching paid ads agencies for your Highlands Ranch business. Having over 18 years of experience, you can trust our PPC strategies and tactics for Highlands Ranch businesses. As a lead generation agency, we often use similar PPC tactics.
Highlands Ranch companies should choose our paid advertising agency because they feel confident we are the right team. Consider our PPC experts for the following reasons:
Let's discuss what our PPC experts can offer your Highlands Ranch company! While we often provide complete paid advertising management services for small businesses in cities like Highlands Ranch, we are also able to augment the marketing departments of large corporations in Highlands Ranch and beyond.
We hope you consider our company when searching for a PPC advertising agency for you Highlands Ranch small business or large corporation. We would be happy to talk to you about your follow-up questions via email or phone if you have any.
When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies!
Look at how we've been able to help improve paid ad performances for businesses in multiple industries!