From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Bridgeport business with its paid ads.
We are a results-driven PPC management company with more than 18 years of experience helping local businesses and ecommerce brands throughout Bridgeport improve their paid advertising campaigns.
To target relevant audiences and build brand awareness, our paid ads managers can help your Bridgeport business leverage Facebook Ads, Google Ads, or even Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. As a result, we can help you integrate solutions that provide clarity to ad attribution in an iOS 14.5 environment, enabling you to scale your advertising campaigns efficiently.
With our in-house graphic design and video marketing teams, we can create stunning creatives that provide the right hook and tell a story that resonates with your audience.
We even setup and optimize Google and Facebook advertising campaigns for businesses in Fairfield, CT, Stratford, CT, Trumbull, CT, Westport, CT, and Milford, CT.
The act of creating and optimizing Bridgeport paid advertising campaigns is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.
To provide professional PPC management, a paid ads agency for Bridgeport often starts by getting to know your company and its business model. Since the way you approach paid advertising for a local Bridgeport business is much different than how you would for an ecommerce brand, this information helps determine the next steps.
Local service providers in Bridgeport, for instance, are often only interested in good leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.
To optimize and scale Bridgeport PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Bridgeport agencies implement email collection strategies through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.
To be successful with paid advertising, your Bridgeport business should utilize multiple advertising strategies and marketing tools. For example, the best Bridgeport paid advertising services will include tactics to:
In addition to managing Bridgeport-area PPC campaigns, our team also offers Bristol, Fairfield, Greenwich, Hartford, Manchester, Milford, New Haven, Norwalk, and Stamford small businesses and large corporations a professional PPC management service.
The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
The most obvious benefit of Bridgeport paid advertising is the near instant increase in traffic it provides.
Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.
The first recommendation we offer to Bridgeport businesses interested in running paid advertising is to start slowly.
Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.
Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.
Bridgeport companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!
We are a team of paid advertising specialists with extensive knowledge in the latest PPC trends for Bridgeport local businesses. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Bridgeport digital assets.
In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only appear based on what is searched on Google or Bing.
A search for "Bridgeport Roofer" on a search engine, for example, might lead someone to a roofing company in Bridgeport. Targeting that exact phrase wouldn't require in-depth keyword research for that Bridgeport roofing company's paid ads manager.
However, what if that exact match keyword wasn't producing enough search volume and the Bridgeport roofing company needed to increase their advertising reach? The solution would require keyword research.
After discussing options, the next step might involve the paid ads manager talking with the Bridgeport roofing company what services they want to target more often and where. A broader keyword targeting strategy than exact matches might also be necessary.
Suppose the Connecticut PPC manager discovers that there is a high traffic volume for "Fairfield, CT roofers" or even "Bridgeport roof repair." First phrase targets a location near Bridgeport, which may still be in the service area of the Bridgeport roofing company. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.
You can also benefit from keyword research when building out negative keyword lists. These are used to stop your paid ads from showing in search queries that you know won't produce conversions.
For example, someone looking for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. They might see your paid ads if you use broad keyword targeting without any negative keywords like "free" or "advertise".
Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.
In Bridgeport paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. There are options within Google Ads and Bing Ads for audience targeting as well though.
Let's go over a little history on audience research and targeting within the Facebook Ads platform.
Bridgeport paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Bridgeport eagerly took advantage of.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
Apple's iOS 14.5 update included a pop-up message that let users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Bridgeport and beyond. In fact, it even affected the accuracy of ad attribution reporting.
Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Bridgeport ad agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.
Though there will still be plenty of Bridgeport paid ads agencies using custom audiences, it is clear the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
However, audience research and targeting aren't going away. There will always be targeting options that can be manipulated within Bridgeport ad campaigns to squeeze a little extra performance.
It is important to focus on a high quality landing page when running paid advertisements in Bridgeport.
We begin by examining the landing pages on any paid advertising campaign in Bridgeport to make sure they follow best practices. Our review takes into account the following factors:
Designing and developing a quality landing page involves so many factors.
Please, don't spend money on Bridgeport paid advertising until you have a landing page that follows best practices!
Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.
Rather than a landing page, you might want to consider building out a sales funnel. In order to generate leads, build email audiences, and even make online purchases, we rely on sales funnels.
For example, we have a client that promotes an online fitness challenge that you could even join from Bridgeport. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:
Your Bridgeport business isn't limited to only these types of funnels. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. You can learn this type of work at home or at a technical school in Bridgeport after weeks of training. However, getting really good at funnels can take years of experience. Look for a PPC management firm like WebCitz to do the hard work for you!
Making informed advertising decisions requires a clear understanding of your conversion rate. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Bridgeport.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Bridgeport businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Bridgeport paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Bridgeport, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You have to develop an understanding of how to capture someone's attention in a split second.
To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Bridgeport.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Bridgeport and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management company that helps Bridgeport businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Bridgeport website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Bridgeport ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Bridgeport content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
There are numerous ways to run paid advertising for your Bridgeport business. Let's discuss some of the most common paid ads being run within various business industries in Bridgeport.
Local ads for your Bridgeport business can be run through nearly any advertising platform. You may find greater success on one platform over another depending on the nature of your local Bridgeport business. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.
There are going to be two options from Google.
The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Bridgeport. Even local stores use this campaign type.
Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. We often use Google Local Service Ads for home services contractors in Bridgeport, like plumbers, electricians, roofers, and heating installers.
You can also use Facebook Ads to target people in your local Bridgeport area. This is a little more straightforward, since it really just involves setting up a campaign that has ad sets with geographic restrictions to Bridgeport as a city, or specific Bridgeport ZIP codes. We often rely on local Facebook Ads for all types of Bridgeport business industries.
A social media ad is pretty much any online advertisement you see on a social networking site.
Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. For higher spending ad campaigns, you might need to look at weekly ad creative changes.
The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Bridgeport.
However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.
You should invest in search advertising if you know people are searching online for your products or services.
There are some people out there who refer to this as Bridgeport Search Engine Marketing, or SEM for short. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.
If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.
There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Bridgeport news stations), gossip websites, and more.
Bing Ads and Google Ads both offer these.
With display ads, you just need a set of ad creatives in different sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.
There is a good chance that not everyone will convert during their first experience with your Bridgeport website, landing page, or sales funnel.
To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.
You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.
This type of search ad was popularized by Google Shopping Campaigns.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Bridgeport storefront.
With these tools in place, you'll be able to provide Google Ads an updated list of all of your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.
YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.
Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.
It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.
Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
You should definitely consider incorporating video ads into your paid advertising campaigns in Bridgeport if you have the budget to do so.
Our digital marketers are so excited about managing Bridgeport paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!
We want to be your Bridgeport team's paid advertising partner! As a full-service PPC management company targeting Bridgeport, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. This is not true of all Bridgeport PPC management companies, since most only have a single person handling all the tasks. You might not get the results you want from Bridgeport PPC agencies if you don't test campaign optimization and creative ideas often enough.
In researching paid advertising agencies for your Bridgeport company, there are many factors to consider. The PPC strategies and tactics we suggest for your Bridgeport company are backed by more than 18 years of experience. Many of these are the same PPC tactics we use to generate leads for our company.
More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Bridgeport company grow. Here are a few reasons we suggest considering our PPC experts:
Let's discuss what our PPC experts can offer your Bridgeport company! We often provide complete paid advertising management services to Bridgeport small businesses, but we can also augment the marketing department of larger Bridgeport corporations to fill in missing skill sets.
When it comes time for your Bridgeport small business or large corporation to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC firm.
When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.
Look at how we've been able to help improve paid advertising for businesses in various industries.