From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Manchester business with its paid ads.
Manchester small businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management firm with over 18 years of experience.
Our PPC advertising managers can help your Manchester small business target relevant audiences and build brand awareness using Facebook campaigns, Google ads, or even Bing paid ads. With these ad platforms, we can target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.
We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a complete paid advertisement agency serving Manchester.
We even setup and optimize Google and Facebook advertising campaigns for businesses in Vernon, CT, East Hartford, CT, Wethersfield, CT, Hartford, CT, and Ellington, CT.
PPC Ads Management consists of creating and optimizing paid advertisement plans in Manchester. However, that is an incredibly simple explanation, so let's dig a little deeper.
To provide premium PPC management, a PPC advertising firm for Manchester should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid ads for a local Manchester company is much different from how you'd handle it for an ecommerce brand.
Service providers in Manchester, for example, are often only searching for quality leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.
To optimize and scale Manchester PPC, it's important to understand what metrics will be used. To maximize the value of paid ads, most Manchester companies implement email collection plans through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.
To be successful with PPC advertising, your Manchester small business needs to use multiple plans and marketing tools. Some of the best paid advertising plans in Manchester strive to:
In addition to managing Manchester-area PPC campaigns, our team also offers Bridgeport, Bristol, Fairfield, Greenwich, Hartford, Milford, New Haven, Norwalk, and Stamford small businesses and large corporations a premium PPC ads management service.
The price of our paid ads management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
One of the most obvious benefits of Manchester paid ads is the quick increase in traffic it provides.
The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.
Starting slowly is the first recommendation we give to Manchester small businesses interested in paid advertising.
Before diving into PPC advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.
If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.
Manchester small businesses can benefit greatly from the addition of paid ads to their digital marketing game plan when everything comes together. Remember, more traffic doesn't always mean more conversions!
Our team of paid ads experts is knowledgeable about the latest paid ads trends in Manchester. Drive traffic and conversions to your Manchester digital assets with our experience across dozens of industries.
In the context of PPC advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, Bing and Google only show ads based on what people search for.
A search for "Manchester Roofer" on a search engine, for example, might lead someone to a roofing company in Manchester. Targeting that exact phrase wouldn't require in-depth keyword research for that Manchester roofing company's paid advertising manager.
What if, however, that exact match keyword wasn't producing enough search volume and the Manchester roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.
The next steps might involve the paid ads manager discussing with the Manchester roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.
Suppose the Connecticut paid ads manager discovers that there is a high traffic volume for "Vernon, CT roofers" or even "Manchester roof repair." First phrase targets a location near Manchester, which may still be in the service area of the Manchester roofing company. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.
When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.
An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".
You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.
In Manchester paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. However, Bing Ads and Google Ads also allow audience targeting.
We'll review some audience research and targeting history within Facebook Ads.
In years past, Manchester paid advertising managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Manchester eagerly took advantage of.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
Apple's iOS 14.5 update included a pop-up message that lets users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Manchester and beyond. Even ad attribution reporting was affected.
Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Manchester advertising companies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.
While there will still be plenty of Manchester paid advertising agencies relying on custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent updates.
However, audience research and targeting aren't going away. The targeting options within Manchester ad campaigns will likely always be manageable to boost performance.
The quality of your landing page will be a big factor in the success of your Manchester paid advertising campaigns.
We begin by examining the landing pages on any PPC advertising campaign in Manchester to make sure they follow best practices. Our review takes into account the following factors:
Designing and developing a quality landing page involves so many factors.
Until you have a landing page that follows best practices, don't spend money on Manchester paid advertising.
If you want to create an effective landing page, you should never consider it finished. Try running A/B testing every few months to continue refining your Manchester sales pitch.
Rather than a landing page, you might want to consider building out a sales funnel. To drive leads, build email audiences, and even make online purchases, we rely on sales funnels.
For example, we have a client that promotes an online fitness challenge that you could even join from Manchester. In the course of managing their digital advertising, we built several sales funnels using Click Funnels. These are some of the funnels we made:
Your Manchester organization isn't limited to only these types of funnels. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.
Make sure you take your time when implementing a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Manchester. It can take years of experience to master funnels, however. Look for a paid ads management company like WebCitz to do the hard work for you!
Making informed advertising decisions requires a clear understanding of your conversion rate. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Manchester.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Manchester organizations, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid ads company to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Manchester PPC advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Manchester, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Manchester.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Manchester and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management company that helps Manchester organizations, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Manchester website or funnel.
You might be suffering from ad attribution errors and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Manchester ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Manchester content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
In Manchester, there are many ways to run paid advertising. Manchester has a variety of business industries that use paid ads. Let's take a look at some of the most common ones.
You can use nearly any advertising platform to run nearby ads for your Manchester organization. One platform may be more effective for your local area Manchester small business than another. To find out which option works best for you, you should try all of the options available. Here are a few options for localized advertising.
From Google, you'll have two options.
As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Manchester. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Manchester. Even local stores use this campaign type.
Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. We often use Google Local Service Ads for home services contractors in Manchester, like plumbers, electricians, roofers, and heating installers.
You can also target people in your local Manchester area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Manchester as a city, or specific ZIP codes around Manchester. Local Facebook Ads are often used by Manchester organizations of all types.
Almost all online ads you see on social media networks qualify as social media marketing.
Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.
One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. When running search engine ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Manchester organization offers.
However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.
You should invest in search advertising if you know people are looking online for your products or services.
There are some people out there who refer to this as Manchester Search Engine Marketing, or SEM for short. There are different ways to explain search advertising, which are advertisements displayed on search engines' search results pages.
You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google campaigns. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.
Many different message boards, chat rooms, game lounges, news websites (even localized Manchester news stations), gossip sites, and more run display advertisements.
Bing Ads and Google Ads both offer these.
With display ads, you just need a set of ad creatives in different sizes. Both ad platforms have algorithms that help you grow results from your ad spend if you have an understanding of your target audience.
Not everyone is going to convert during their first experience with your Manchester website, landing page, or sales funnel.
To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.
You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.
This type of search ad was popularized by Google Shopping Campaigns.
If you want to promote your Manchester storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.
Social networking websites such as Facebook, YouTube, and Instagram allow you to advertise with video.
Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.
It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.
Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!
If you have the budget to support ad creatives in video format, look to implement them into your Manchester paid ads campaigns.
As part of our commitment to managing Manchester PPC advertising campaigns, our digital advertisers worked with our web development team to build a few PPC calculators that might interest you.
We'd love to partner with your Manchester team on paid advertising! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Manchester. Manchester PPC management companies don't all operate this way, since most only have one person in charge of everything. For those Manchester PPC agencies, campaign optimizations and innovative ideas might not be tested often enough to bring about the results you need.
Choosing a paid ad firm for your Manchester business is not an easy task. The PPC plans and strategies we suggest for your Manchester company are backed by more than 18 years of experience. Many of these are the same paid ads plans we use to drive leads for our company.
In addition, you should choose us as your paid advertising agency because you are confident we can help your Manchester company grow.
Our PPC professionals are a good option for numerous reasons:
Let's discuss what our paid ads consultants can offer your Manchester company! While we often provide complete paid ads management services for small businesses in cities like Manchester, we are also able to augment the marketing departments of large corporations in Manchester and beyond.
Our team would appreciate the opportunity to be considered when your Manchester small business needs a paid ads marketing agency. We would be happy to talk to you about your follow-up questions via email or phone if you have any.