New Haven PPC Agency

Managed PPC for New Haven

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your New Haven business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your New Haven, CT PPC Management

We are a results-driven PPC management company with more than 18 years of experience helping local businesses and ecommerce brands throughout New Haven improve their paid advertising campaigns.

The paid ads managers at our company can help your New Haven business target relevant audiences and build brand awareness through Facebook Ads, Google Ads, and Bing Ads. With these ad platforms, we can target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.

As a full-service paid ads agency for New Haven, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.

We also create and optimize Facebook and Google Ads campaigns for those nearby in West Haven, CT, East Haven, CT, Woodbridge, CT, Orange, CT, and Branford, CT.

New Haven Google Ads, Facebook Ads

Our New Haven, CT PPC Management Services

The act of creating and optimizing New Haven paid advertising campaigns is known as PPC management. Despite that simple explanation, let's explore it further.

In order to provide professional PPC management, a paid ads agency for New Haven should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

For example, local New Haven service providers are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale New Haven PPC is the next step. Most New Haven paid ads agencies will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

In order to be successful with paid advertising, your New Haven business needs to use multiple strategies and marketing tools. Pay-per-click campaigns in New Haven should include tactics like:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Increase revenue for your New Haven business through qualified leads or online sales.
  • Utilize third-party attribution software to better understand ad attribution.
  • Provide social proof with case studies, white papers, video testimonials, etc.
  • Engage users in story creation, email collection, and user generated content.
  • Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing New Haven-area PPC campaigns, our team also offers Bridgeport, Bristol, Fairfield, Greenwich, Hartford, Manchester, Milford, Norwalk, and Stamford small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

David WEmily LCorey GHope KMelanie P

Pricing for New Haven, CT PPC Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads or Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

New Haven Google Ads, Facebook Ads

How Paid Advertising Helps New Haven, CT Businesses

The most obvious benefit of New Haven paid advertising is the near instant increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

Starting slowly is the first recommendation we give to New Haven businesses interested in paid advertising.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

New Haven companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. Remember, more traffic doesn't always mean more conversions!

How We Manage New Haven, CT Paid Ads

We are a team of paid advertising specialists with extensive knowledge in the latest PPC trends for New Haven local businesses. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your New Haven digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only show up based on what is searched on Google or Bing.

If you are looking for a roofing company in New Haven, you might search "New Haven Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that New Haven roofing company's paid ads manager.

What if, however, that exact match keyword wasn't producing enough search volume and the New Haven roofing company wanted to increase their traffic and conversions? In order to solve the problem, keyword research would be required.

After discussing options, the next step might involve the paid ads manager talking with the New Haven roofing company what services they want to target more often and where. A broader keyword targeting strategy than exact matches might also be necessary.

As an example, the Connecticut PPC manager might find that "West Haven, CT roofing companies" and "New Haven roof repair" have high search volumes. The first phrase is targeting a nearby location to New Haven, which might still be in the service area of the New Haven roofing company. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in New Haven paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

New Haven paid advertising managers used Facebook's custom audiences extensively in the past. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in New Haven flocked to take advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across New Haven and beyond. Even ad attribution reporting was affected.

For most New Haven advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Though there will still be plenty of New Haven paid ads agencies using custom audiences, it is clear the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. The targeting options within New Haven ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

An important factor in the success of your New Haven paid advertising campaign is the landing page.

When we take on the management of a paid advertising campaign in New Haven, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

  • Do you have a headline that emphasizes benefits?
  • Is there an image above the fold?
  • Does the content engage the reader?
  • Am I able to find a lead form right away?
  • What is the visibility of the call to action?
  • How fast does the page load?
  • Is social proof present?
  • Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on New Haven paid advertising.

You should never consider your landing page complete. Try running A/B testing every few months to continue refining your New Haven sales pitch.

Sales Funnel Development

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

One of our clients promotes an online fitness challenge that you can even join from New Haven. While managing their digital marketing we built multiple sales funnels within Click Funnels. These are some of the funnels we made:

  • By using squeeze pages, we captured email addresses and raised awareness for the program.
  • Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
  • Through application funnels, we pushed people towards the idea of applying to exclusive programs.
  • As part of the online program, sales letter funnels were used as the registration system.

The types of funnels available to your New Haven business aren't limited to these. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in New Haven. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout New Haven.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

  1. You sell a $100 sweatshirt in New Haven on your website.
  2. You have a 1% conversion rate, meaning for every 100 New Haven residents that visit your website you sell 1 sweatshirt.
  3. You have a $0.50 average cost per click (CPC), meaning for each person in New Haven that visits your website you spend 50 cents.
  4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
  5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most New Haven businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your New Haven paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in New Haven, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in New Haven.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in New Haven and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps New Haven businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your New Haven website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For New Haven ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For New Haven content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for New Haven, CT PPC Campaigns

There are numerous ways to run paid advertising for your New Haven business. The following are some of New Haven's most common paid advertisements options.

Local Ads in New Haven

If you have a business in New Haven, you can run local ads on almost any advertising platform. Depending on the nature of your local New Haven business, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Here are a few options for local advertising.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in New Haven. Even local stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. We often use Google Local Service Ads for home services contractors in New Haven, like plumbers, electricians, roofers, and heating installers.

You can also target people in your local New Haven area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in New Haven. Local Facebook Ads are often used by New Haven businesses of all types.

Social Ads for New Haven Businesses

A social media ad is pretty much any online advertisement you see on a social networking site.

It's important to keep the ad creatives fresh when running social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in New Haven.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Ads for New Haven Businesses

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

In some circles, this is referred to as New Haven Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads throughout New Haven

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local New Haven news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in New Haven

Your New Haven website, landing page, or sales funnel won't convert everyone on the first visit.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for New Haven Ecommerce Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your New Haven storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools in place, you'll be able to provide Google Ads an updated list of all of your accurate product data, including the title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads throughout New Haven

Social networking websites such as YouTube, Facebook, and Instagram allow you to advertise with video.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

If you have the budget to support ad creatives in video format, definitely look to implement them into your New Haven paid advertising campaigns.

Free PPC Calculators for New Haven, CT PPC Managers

Our digital marketers are so excited about managing New Haven paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!

View All PPC Tools

Why Choose WebCitz to Manage Your New Haven, CT PPC Services

We want to be your New Haven team's paid advertising partner! We are a full-service PPC management company targeting New Haven with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. New Haven PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not be testing campaign optimizations and creative ideas often enough with those New Haven PPC companies to get the results you desire.

There are many factors to consider when researching paid ads agencies for your New Haven business. Having over 18 years of experience, you can trust our PPC strategies and tactics for New Haven businesses. Many of these are the same PPC tactics we use to generate leads for our company.

In addition, you should choose us as your paid advertising agency because you are confident we can help your New Haven company grow. Our PPC experts are a good option for a number of reasons:

  • It has been more than 18 years since we opened our doors, which makes us an industry leader.
  • Our paid advertising helps us rank for keywords we don't yet rank organically for.
  • Since we have an internal advertising team, we do not outsource New Haven digital marketing services, such as PPC management, sales funnel development, or ad creative services.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Let's discuss what our PPC experts can offer your New Haven company! While we often provide complete paid advertising management services for small businesses in cities like New Haven, we are also able to augment the marketing departments of large corporations in New Haven and beyond.

We hope you consider our company when searching for a PPC advertising agency for you New Haven small business or large corporation. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

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Jeff Ring

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Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
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Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
Industry PPC Agencies

When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.

Look at how we've been able to help improve paid advertising for businesses in various industries.

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