Delaware PPC Agency

Our Delaware PPC Ads Management Tactics

paid ads management consists of creating and optimizing paid advertisement campaigns in Delaware. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a PPC advertising company for Delaware often starts by getting to know your company and its business model. Since the way you approach paid ads for a local Delaware small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Delaware, for example, are often only searching for quality leads. Through paid ads, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can build traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

Understanding the metrics that will be used to optimize and scale Delaware PPC is the next step. For paid advertising to be effective, most Delaware paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with PPC advertising, your Delaware organization should utilize multiple advertising strategies and marketing tools. Pay-per-click campaigns in Delaware should include tactics like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Delaware business.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

Our PPC management firm is happy to provide Georgetown, Milford, and Newark businesses with expert PPC advertising consulting packages.

Pricing for Delaware Paid Ads Management

If you want us to dedicate more time to your campaigns, the price of our PPC management packages will be adjusted accordingly. Below is the starting cost for our PPC ads management plans, but we are happy to have a conversation about adjusting the budget if your ad spend or service requirements exceed our initial estimate.

How Paid Advertising Helps Delaware Organizations

One of the most obvious benefits of Delaware paid advertising is the quick increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

The first recommendation we offer to Delaware small businesses interested in running paid advertising is to start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid ads or scaling your ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

When everything comes together, paid advertising can be an invaluable addition to the online advertising game plan of your Delaware small business. Remember, more traffic doesn't always mean more conversions!

How We Manage Delaware PPC

Our team of paid advertising professionals is knowledgeable about the latest PPC trends in Delaware. We have experience across dozens of business industries, so we can help you improve traffic and conversions to your Delaware digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, Bing and Google only show ads based on what people search for.

If you are looking for a roofing company in Delaware, you might search "Delaware Roofer" on Google. As a PPC advertising manager for that Delaware roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

What if, however, that exact match keyword wasn't producing enough search volume and the Delaware roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

After discussing options, the next step might involve the paid advertising manager talking with the Delaware roofing company what services they want to target more often and where. It might also require some broadening of the keyword targeting.

As an example, the PPC manager might find that "Delaware roofing companies" and "Delaware roof repair" have high search volumes. The first phrase targets the plural form of the business industry within Delaware. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

You can also benefit from keyword research when building out negative keyword lists. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Delaware paid advertising campaigns. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Delaware paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Delaware eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Delaware advertising companies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Although many Delaware paid ads agencies still rely on custom audiences, the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

This isn't to say audience research and targeting is going away. Delaware ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Creation & Optimization

An important factor in the success of your Delaware PPC advertising campaign is the landing page.

When we take on the management of a paid advertising campaign in Delaware, we start by looking over the landing pages to see if they follow best practices. Our review takes into account the following factors:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Delaware paid ads until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Delaware sales pitch.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Delaware. While managing their online advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Delaware business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Delaware. It can take years of experience to master funnels, however. You can save yourself some time by looking for a paid ads management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Delaware.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Delaware on your site.
2. You have a 1% conversion rate, meaning for every 100 Delaware residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Delaware that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Delaware small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Delaware paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Delaware, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Delaware.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Delaware and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Delaware small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Delaware website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Delaware ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Delaware content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Delaware PPC Campaigns

In Delaware, there are many ways to run paid advertising. The following are some of Delaware's most common paid advertisements options.

Local Marketing throughout Delaware

Local ads for your Delaware company can be run through nearly any advertising platform. One platform may be more effective for your local business in Delaware than another. You should try out every option available to see which suits you best. Let's talk about a few local advertising choices.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you nearby customers using this type of dynamic ad campaign. We often use Performance Max campaigns for professional services companies in and around Delaware, such as accountants, lawyers, dentists, and physicians.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Delaware often use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Delaware area. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to ZIP codes in Delaware. Local Facebook Ads are often used by Delaware small businesses of all types.

Social Media Advertising for Delaware Websites

Pretty much any online ad you see on a social network website is going to qualify as a social media ad.

It's important to keep the ad creatives fresh when running social media ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

The best part of social media marketing is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search engine advertising since you only get to show them when someone searches for what you offer in Delaware.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads within Delaware

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

Some people refer to this as Delaware Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads in Delaware

Many different message boards, chat rooms, game lounges, news websites (even local Delaware news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

To get started with display ads, you just need a set of ad creatives in different image sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads in Delaware

Your Delaware website, landing page, or sales funnel won't convert everyone on the first visit.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Delaware Ecommerce Small Businesses

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Delaware storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Delaware Companies

You can run video ads on Facebook, YouTube, Instagram, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Delaware paid advertising campaigns.

Free Paid Ads Calculators for Delaware PPC Managers

As part of our commitment to managing Delaware paid ads campaigns, our online marketers worked with our web development team to build a few paid ads calculators that might interest you.

• Calculate Return on Ad Spend
• Cost Per Acquisition Calculator
• Calculate Churn Rate

View Other PPC Tools

Why Choose WebCitz to Manage Your Delaware Paid Ads Strategies

We'd love to partner with your Delaware team on paid advertising! We are a comprehensive PPC management agency targeting Delaware with multiple internal teams focused on social ads, sales funnel development, and ad creative testing. This is not true of all Delaware PPC management agencies, since most only have a single person handling all the duties. You might not get the results you want from Delaware PPC agencies if you don't test campaign optimization and innovative ideas often enough.

Choosing a paid ad firm for your Delaware business is not an easy task. Having over 18 years of experience, you can trust our PPC plans and strategies for Delaware small businesses. These are often the same PPC strategies we use for our own lead generation.

In addition, you should choose us as your PPC advertising firm because you are confident we can help your Delaware business grow. Our PPC professionals are a good option for numerous reasons:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• We rely heavily on sales funnels and PPC advertising to shore up our organic search rankings.
• Since we have an internal advertising team, we do not outsource Delaware digital marketing services, such as PPC ads management, sales funnel development, or ad creative services.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC specialists can do for your Delaware business! We often provide complete paid advertising management packages to Delaware small businesses, but we can also augment the marketing department of larger Delaware corporations to fill in missing skill sets.

We hope you consider our company when searching for a paid advertising firm for your Delaware business. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us