Delaware PPC Agency

Managed PPC for Delaware

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Delaware business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Delaware PPC Management

Delaware businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management company with over 18 years of experience.

The paid ads managers at our company can help your Delaware business target relevant audiences and build brand awareness through Facebook Ads, Google Ads, and Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. As a result, we can help you integrate solutions that provide clarity to ad attribution in an iOS 14.5 environment, enabling you to scale your advertising campaigns efficiently.

We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving Delaware.

Discover our PPC management services in Delaware by reading on.

Delaware Google Ads, Facebook Ads

What is Delaware PPC Management?

PPC management consists of creating and optimizing paid advertisement campaigns in Delaware. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a paid ads agency for Delaware often starts by getting to know your company and its business model. Since the way you approach paid advertising for a local Delaware business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Delaware, for example, are often only looking for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

Understanding the metrics that will be used to optimize and scale Delaware PPC is the next step. For paid advertising to be effective, most Delaware paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Delaware business should utilize multiple advertising strategies and marketing tools. Pay-per-click campaigns in Delaware should include tactics like:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Make money online or through qualified leads for your Delaware business.
  • Better understand ad attribution through the integration of third-party attribution software.
  • Provide social proof with case studies, white papers, video testimonials, etc.
  • Engage users in story creation, email collection, and user generated content.
  • Place ad creatives across various ad placements and media formats to see which performs best.

Our PPC management agency is happy to provide Georgetown, Milford, and Newark with professional paid advertising consulting services.

A Few of Our PPC Experts

Corey GMelanie PHope KDavid WEmily L

Delaware Google Ads, Facebook Ads

How Paid Advertising Helps Delaware Businesses

One of the most obvious benefits of Delaware paid advertising is the quick increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

The first recommendation we offer to Delaware businesses interested in running paid advertising is to start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

When everything comes together, paid advertising can be an invaluable addition to the digital marketing strategy of your Delaware company. Remember, more traffic doesn't always mean more conversions!

Types of Paid Ads for Delaware PPC Campaigns

In Delaware, there are many ways to run paid advertising. The following are some of Delaware's most common paid advertisements options.

Local Ads throughout Delaware

Local ads for your Delaware business can be run through nearly any advertising platform. One platform may be more effective for your local business in Delaware than another. You should try out every option available to see which suits you best. Let's talk about a few local advertising choices.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. We often use Performance Max campaigns for professional services companies in and around Delaware, such as accountants, lawyers, dentists, and physicians.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Delaware often use Google Local Service Ads.

You can also use Facebook Ads to target people in your local Delaware area. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to ZIP codes in Delaware. Local Facebook Ads are often used by Delaware businesses of all types.

Social Ads for Delaware Websites

Pretty much any online ad you see on a social network site is going to qualify as a social media ad.

It's important to keep the ad creatives fresh when running social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Delaware.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads within Delaware

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

Some people refer to this as Delaware Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads in Delaware

Many different message boards, chat rooms, game lounges, news websites (even local Delaware news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

To get started with display ads, you just need a set of ad creatives in different image sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads in Delaware

Your Delaware website, landing page, or sales funnel won't convert everyone on the first visit.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Delaware Ecommerce Companies

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Delaware storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all of your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Delaware Businesses

You can run video ads on YouTube, Facebook, Instagram, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, definitely look to implement them into your Delaware paid advertising campaigns.

Delaware PPC Management Services

Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Delaware. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your Delaware digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, Bing and Google only show ads based on what people search for.

If you are looking for a roofing company in Delaware, you might search "Delaware Roofer" on Google. As a paid ads manager for that Delaware roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

What if, however, that exact match keyword wasn't producing enough search volume and the Delaware roofing company wanted to increase their traffic and conversions? In order to solve the problem, keyword research would be required.

After discussing options, the next step might involve the paid ads manager talking with the Delaware roofing company what services they want to target more often and where. It might also require some broadening of the keyword targeting.

As an example, the PPC manager might find that "Delaware roofing companies" and "Delaware roof repair" have high search volumes. The first phrase targets the plural form of the business industry within Delaware. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

You can also benefit from keyword research when building out negative keyword lists. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Delaware paid advertising campaigns. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Delaware paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Delaware eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Delaware advertising agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

In spite of the fact that many Delaware paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

This isn't to say audience research and targeting is going away. Delaware ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Creation & Optimization

An important factor in the success of your Delaware paid advertising campaign is the landing page.

When we take on the management of a paid advertising campaign in Delaware, we start by looking over the landing pages to see if they follow best practices. Our review takes into account the following factors:

  • Is there a benefit-focused headline?
  • Are there any images above the fold?
  • Is the content written in a compelling manner?
  • Am I able to find a lead form right away?
  • Are the call to actions easily noticeable?
  • Does the page load quickly?
  • Is there social proof?
  • Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Delaware paid advertising until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Delaware sales pitch.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Delaware. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

  • We used squeeze pages to help capture email addresses while building awareness for the program.
  • We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
  • We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
  • We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Delaware business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Delaware. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Delaware.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

  1. You sell a $100 sweatshirt in Delaware on your website.
  2. You have a 1% conversion rate, meaning for every 100 Delaware residents that visit your website you sell 1 sweatshirt.
  3. You have a $0.50 average cost per click (CPC), meaning for each person in Delaware that visits your website you spend 50 cents.
  4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
  5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Delaware businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Delaware paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Delaware, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Delaware.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Delaware and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Delaware businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Delaware website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Delaware ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Delaware content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Delaware PPC Managers

As part of our commitment to managing Delaware paid advertising campaigns, our digital marketers worked with our web development team to build a few PPC calculators that might interest you.

View All PPC Tools

Why Choose WebCitz to Manage Your Delaware PPC Services

We'd love to partner with your Delaware team on paid advertising! We are a full-service PPC management company targeting Delaware with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. This is not true of all Delaware PPC management companies, since most only have a single person handling all the tasks. You might not get the results you want from Delaware PPC agencies if you don't test campaign optimization and creative ideas often enough.

Choosing a paid ad agency for your Delaware business is not an easy task. Having over 18 years of experience, you can trust our PPC strategies and tactics for Delaware businesses. These are often the same PPC tactics we use for our own lead generation.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Delaware company grow. Our PPC experts are a good option for a number of reasons:

  • It has been more than 18 years since we opened our doors, which makes us an industry leader.
  • We rely heavily on sales funnels and paid advertising to shore up our organic search rankings.
  • Since we have an internal advertising team, we do not outsource Delaware digital marketing services, such as PPC management, sales funnel development, or ad creative services.
  • During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC experts can do for your Delaware business! We often provide complete paid advertising management services to Delaware small businesses, but we can also augment the marketing department of larger Delaware corporations to fill in missing skill sets.

We hope you consider our company when searching for a PPC advertising agency for you Delaware small business or large corporation. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

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Less Than $5,000/mo Ad Spend

$750/mo per Platform

  • No Initial Setup & Review Cost
  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.

More Than $5,000/mo Ad Spend

15% of Ad Spend per Platform

  • Initial Setup & Review Cost is 15% of Anticipated First Month of Ad Spend
  • No Outsourcing
  • Google Ads, Facebook Ads, Bing Ads
  • Enhanced Conversion Tracking
  • Routine Performance Updates
  • Development of Landing Pages or Sales Funnels is a Maintenance Service.

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George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
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Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
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Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
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