From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Georgetown business with its paid ads.
Georgetown small businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management firm with over 18 years of experience.
The PPC advertising managers at our company can help your Georgetown organization target relevant audiences and build brand awareness through Facebook ads, Google paid ads, and Bing advertising. Through these ad platforms, we can help you target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.
With our in-house graphic design and video marketing teams, we can create stunning creatives that provide the right hook and tell a story that resonates with your audience.
We even setup and optimize Google and Facebook advertising campaigns for businesses in Seaford, DE, Milford, DE, Salisbury, MD, Dover, DE, and Easton, MD.
PPC Management consists of creating and optimizing paid advertisement campaigns in Georgetown. Despite that simple explanation, let's explore it further.
To provide professional paid ads management, a paid advertising company for Georgetown often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a local area Georgetown small business is much different from how you'd handle it for an ecommerce brand.
Local service providers in Georgetown, for instance, are often only interested in good leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.
To optimize and scale Georgetown PPC, it's important to understand what metrics will be used. For PPC advertising to be effective, most Georgetown paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.
To be successful with paid advertising, your Georgetown company needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Georgetown should include tactics like:
In addition to managing Georgetown-area paid ads campaigns, our team also offers Milford, and Newark small businesses and large corporations a skilled paid ads management service.
The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
One of the most obvious benefits of Georgetown paid advertising is the quick increase in traffic it provides.
It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.
The first recommendation we offer to Georgetown small businesses interested in running paid advertising is to start slowly.
Before diving into paid ads or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.
Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.
The right combination of paid advertising and online advertising can greatly enhance your Georgetown business's website marketing tactics. Just keep in mind increased traffic doesn't always result in more conversions!
Our team of paid advertising professionals is knowledgeable about the latest PPC trends in Georgetown. We have experience across dozens of business industries, so we can help you improve traffic and conversions to your Georgetown digital assets.
In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads are exclusively shown based on what people search for on Google or Bing.
A search for "Georgetown Roofer" on a search engine, for example, might lead someone to a roofing company in Georgetown. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Georgetown.
However, what if that exact match keyword wasn't producing enough search volume and the Georgetown roofing company needed to increase their advertising reach? To solve the problem, keyword research would be required.
After discussing options, the next step might involve the PPC advertising manager talking with the Georgetown roofing company what services they want to target more often and where. A broader keyword targeting tactic than exact matches might also be necessary.
Suppose the Delaware PPC manager discovers that there is a high traffic volume for "Seaford, DE roofers" or even "Georgetown roof repair." The first phrase targets a location nearby Georgetown that might still be within the company's service area. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.
When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.
For example, someone looking for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".
Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.
Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Georgetown paid advertising campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.
We'll review some audience research and targeting history within Facebook Ads.
Georgetown paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Georgetown eagerly took advantage of.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Georgetown and beyond. Even ad attribution reporting was affected.
For most Georgetown advertising firms, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.
While there will still be plenty of Georgetown paid advertising companies relying on custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Georgetown ad campaigns to squeeze a little extra performance.
It is important to focus on a high quality landing page when running paid advertisements in Georgetown.
We begin by examining the landing pages on any paid ads campaign in Georgetown to make sure they follow best practices. Our review takes into account the following factors:
Quality landing pages are the result of many factors.
Please, don't spend money on Georgetown paid advertising until you have a landing page that follows best practices!
If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.
Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.
For example, we have a client that promotes an online fitness challenge that you could even join from Georgetown. In the course of managing their website marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:
The types of funnels available to your Georgetown small business aren't limited to these. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Georgetown after weeks of training. However, getting really good at funnels can take years of experience. Look for a paid ads management agency like WebCitz to do the hard work for you!
Knowing your conversion rate is crucial to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Georgetown.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Georgetown small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid ads agency to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Georgetown paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Georgetown, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Georgetown.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Georgetown and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management agency that helps Georgetown small businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Georgetown website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Georgetown ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Georgetown content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.
In Georgetown, there are many ways to run paid ads. The following are some of Georgetown's most common paid advertisements options.
You can use nearly any advertising platform to run localized ads for your Georgetown business. You may find greater success on one platform over another depending on the nature of your local Georgetown organization. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.
There are going to be two options from Google.
As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you nearby customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Georgetown. Even local stores use this campaign type.
Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in Georgetown, like plumbers, electricians, roofers, and heating installers.
You can also target people in your local area Georgetown area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Georgetown. We often rely on local Facebook Ads for all types of Georgetown small business industries.
A social ad is pretty much any online advertisement you see on a social media networking site.
Maintaining fresh ad creatives is key to social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative tweaks.
One of the best things about social media advertising is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search engine advertising since you only get to show them when someone searches for what you offer in Georgetown.
However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.
You'll want to invest in search ads if you know people are searching online for the products you offer.
There are some people out there who refer to this as Georgetown Search Engine Marketing, or SEM for short. There are different ways to explain search advertising, which are advertisements displayed on search engines' search results pages.
If you have been running search engine advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.
There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even nearby Georgetown news stations), gossip websites, and more.
Bing Ads and Google Ads both offer these.
With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.
There is a good chance that not everyone will convert during their first experience with your Georgetown website, landing page, or sales funnel.
To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.
You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.
This type of search ad was popularized by Google Shopping Campaigns.
If you want to promote your Georgetown storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.
Instagram, Facebook, YouTube, and other social media networking sites allow you to run video ads.
Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.
Facebook Ads is required if you want to run video ads on Facebook or Instagram.
Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!
You should consider incorporating video ads into your paid advertising campaigns in Georgetown if you have the budget to do so.
As part of our commitment to managing Georgetown paid ads campaigns, our online marketers worked with our website development team to build a few PPC calculators that might interest you.
We'd love to partner with your Georgetown team on PPC advertising! We are a complete paid ads management company targeting Georgetown with multiple internal teams focused on social media ads, sales funnel development, and ad creative testing. This is not true of all Georgetown PPC ads management companies, since most only have a single person handling all the duties. For those Georgetown PPC agencies, campaign optimizations and innovative ideas might not be tested often enough to bring about the results you need.
While researching paid advertising agencies for your Georgetown company, there are many factors to consider. The PPC plans and strategies we suggest for your Georgetown company are backed by more than 18 years of experience. As a lead generation company, we often use similar PPC strategies.
More importantly, you should choose our PPC advertising firm because you feel confident we are the right team to help your Georgetown company grow.
Our paid ads experts are a good option for numerous reasons:
Let's discuss what our PPC professionals can offer your Georgetown company! While we often provide complete paid advertising management services for small businesses in cities like Georgetown, we are also able to augment the marketing departments of large corporations in Georgetown and beyond.
We hope you consider our company when looking for a paid advertising firm for you Georgetown business. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads firm.