Milford PPC Agency

Our Milford, DE Paid Ads Management Services

PPC Management consists of creating and optimizing paid advertisement campaigns in Milford. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional paid ads management, a paid advertising company for Milford often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a local area Milford small business is much different from how you'd handle it for an ecommerce brand.

For example, localized Milford service providers are often only interested in qualified leads. This can be accomplished through PPC advertising that boosts traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Milford paid ads, it's important to understand what metrics will be used. Most Milford paid advertising agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with PPC advertising, your Milford small business should utilize multiple advertising plans and marketing tools. For example, the best Milford paid advertising plans will include plans to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make your Milford small business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Milford-area paid ads campaigns, our team also offers Georgetown, and Newark small businesses and large corporations a skilled PPC management service.

Pricing for Milford, DE Paid Ads Management

The price of our PPC management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Milford, DE Businesses

One of the most obvious benefits of Milford paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Milford companies interested in running PPC advertising is to start slowly.

Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

Milford organizations can benefit greatly from the addition of paid advertising to their digital advertising tactics when everything comes together. Remember, more traffic doesn't always mean more conversions!

How We Manage Milford, DE Paid Ads

Our team of paid advertising professionals is knowledgeable about the latest PPC trends in Milford. Take advantage of our experience across dozens of business industries to help boost traffic and conversions to your Milford digital assets.

Keyword Research

In the context of paid ads, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads only show up based on what is searched on Google or Bing.

For example, a person searching for a roofing company in Milford might search "Milford Roofer" on a search engine. Targeting that exact phrase wouldn't require in-depth keyword research for that Milford roofing company's PPC advertising manager.

What if, however, that exact match keyword wasn't producing enough search volume and the Milford roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

After discussing options, the next step might involve the paid advertising manager talking with the Milford roofing company what services they want to target more often and where. It might also require some broadening of the keyword targeting.

Suppose the Delaware paid ads manager discovers that there is a high traffic volume for "Georgetown, DE roofers" or even "Milford roof repair." The first phrase is targeting a nearby location to Milford, which might still be in the service area of the Milford roofing company. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

You can also benefit from keyword research when building out negative keyword lists. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

For example, someone looking for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. They might see your PPC advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Milford paid ads campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Milford paid advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most appealing features of the Facebook Ads platform was the data it collected on its users, which Milford advertisers lined up to exploit.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Milford and beyond. This even affected the accuracy of ad attribution reporting.

For most Milford advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Although many Milford paid advertising firms still rely on custom audiences, the trend is shifting toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent tweaks.

This isn't to say audience research and targeting is going away. There will always be targeting options that can be manipulated within Milford ad campaigns to squeeze a little extra performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your Milford paid ads campaigns.

When we take on the management of a paid advertising campaign in Milford, we start by looking over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Am I able to find a lead form right away?
• Can you easily identify the call to action?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Milford paid advertising until you have a landing page that follows best practices!

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Including a Revenue Funnel

Rather than a landing page, you might want to consider building out a sales funnel. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Milford. While managing their online marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Milford company isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Milford. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Milford.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Milford on your website.
2. You have a 1% conversion rate, meaning for every 100 Milford residents that visit your site you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Milford that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Milford businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Milford PPC advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Milford, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out good looking ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Milford.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Milford and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps Milford businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Milford website or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Milford ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Milford content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Milford, DE PPC Campaigns

In Milford, there are many ways to run paid advertising. Let's discuss some of the most common paid ads being run within various business industries in Milford.

Local Ads throughout Milford

You can use nearly any advertising platform to run localized ads for your Milford business. Depending on the nature of your local Milford business, you may find better success in one platform versus another. It is important to try out every available option to see which works best for your needs. Here are a few options for nearby advertising.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. We often use Performance Max campaigns for professional services companies in and around Milford, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. We often use Google Local Service Ads for home services contractors in Milford, like plumbers, electricians, roofers, and heating installers.

You can also use Facebook Ads to target people in your nearby Milford area. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Milford as a city, or specific Milford ZIP codes. We often rely on local Facebook Ads for all types of Milford organization industries.

Social Media Marketing throughout Milford

Almost all online ads you see on social media networks qualify as social media ads.

Maintaining fresh ad creatives is key to social media advertising. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative tweaks.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Milford organization offers.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Advertising for Milford Small Businesses

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

There are some people out there who refer to this as Milford Search Engine Marketing, or SEM for short. An advertisement that appears on the search results page of a search engine is called a search ad.

If you have been running search engine ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Milford

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Milford news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

To get started with display ads, you just need a set of ad creatives in different image sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Milford Organizations

Not everyone is going to convert during their first experience with your Milford website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Milford Ecommerce Small Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Milford storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads for Milford Organizations

You can run video ads on Facebook, YouTube, Instagram, and other social media networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should consider incorporating video ads into your paid advertising campaigns in Milford if you have the budget to do so.

Free PPC Calculators for Milford, DE PPC Managers

As part of our commitment to managing Milford PPC advertising campaigns, our internet marketers worked with our website development team to build a few PPC calculators that might interest you.

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Churn Rate Calculator

View All Paid Ads Tools

Why Choose WebCitz to Manage Your Milford, DE PPC Solutions

We'd love to partner with your Milford team on paid ads! As a full-service PPC ads management firm targeting Milford, we have multiple internal teams focused on search engine advertising, social ads, sales funnel development, and ad creative testing. This is not true of all Milford PPC management companies, since most only have a single person handling all the tasks. For those Milford paid ads firms, campaign optimizations and creative ideas might not be tested often enough to bring about the results you need.

There are many factors to consider when researching PPC advertising firms for your Milford business. With more than 18 years of experience, you know you can trust the PPC plans and strategies we suggest for your Milford small business. Many of these are the same PPC strategies we use to get leads for our firm.

In addition, you should choose us as your paid ads company because you are confident we can help your Milford company grow.

Our paid ads consultants are a good option for numerous reasons:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• We rely heavily on sales funnels and paid advertising to shore up our organic search placements.
• Our internal advertising team handles all Milford digital marketing plans, such as PPC management, sales funnel development, and ad creatives.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Let's discuss what our paid ads experts can offer your Milford company! We often provide complete paid advertising management services to Milford businesses, but we can also augment the marketing department of larger Milford corporations to fill in missing skill sets.

When it comes time for your Milford small business to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads firm.

800-796-8263 Email Us