From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Newark business with its paid ads.
We are a results-driven PPC ads management company with more than 18 years of experience helping nearby businesses and ecommerce brands throughout Newark improve their paid advertising plans.
The paid advertising managers at our agency can help your Newark small business target relevant audiences and build brand awareness through Facebook ads, Google paid ads, and Bing advertising. With these ad platforms, we can target prospects at any stage of the customer journey. As a result, we can help you integrate solutions that provide clarity to ad attribution in an iOS 14.5 environment, enabling you to scale your advertising campaigns efficiently.
As a complete paid advertising company for Newark, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.
We even setup and optimize Google and Facebook advertising campaigns for businesses in Brookside, DE, Pike Creek, DE, Elkton, MD, Wilmington Manor, DE, and Elsmere, DE.
The act of creating and optimizing Newark paid advertising services is known as PPC ads management. Despite that simple explanation, let's explore it further.
To provide professional paid ads management, a paid advertising company for Newark should get to know your company and its goals. Since the way you approach paid advertising for a local area Newark small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.
For example, localized Newark service providers are often only interested in qualified leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.
To optimize and scale Newark paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Newark paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.
To be successful with paid advertising, your Newark business should utilize multiple advertising tactics and marketing tools. Pay-per-click campaigns in Newark should include plans like:
In addition to managing Newark-area PPC campaigns, our team also offers Georgetown, Milford, small businesses and large corporations a proficient PPC management service.
The price of our PPC ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
The most obvious benefit of Newark PPC advertising is the near instant increase in traffic it provides.
It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.
Starting slowly is the first recommendation we give to Newark organizations interested in paid ads.
Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.
If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.
The right combination of paid advertising and website marketing can greatly enhance your Newark business's website advertising campaign. Remember, more traffic doesn't always mean more conversions!
We are a team of PPC advertising consultants with extensive knowledge in the latest paid ads trends for Newark local companies. We have experience across dozens of business industries, so we can help you grow traffic and conversions to your Newark digital assets.
In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.
A search for "Newark Roofer" on a search engine, for example, might lead someone to a roofing company in Newark. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Newark.
What if, however, that exact match keyword wasn't producing enough search volume and the Newark roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.
The next steps might involve the paid advertising manager discussing with the Newark roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.
Suppose the Delaware paid ads manager discovers that there is a high traffic volume for "Brookside, DE roofers" or even "Newark roof repair." The first phrase targets a location nearby Newark that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.
You can also benefit from keyword research when building out negative keyword lists. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.
An individual looking for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".
You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.
When you hear audience research talked about in Newark paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. However, Bing Ads and Google Ads also allow audience targeting.
We'll review some audience research and targeting history within Facebook Ads.
Facebook custom audiences were heavily relied upon by Newark's paid advertising managers in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Newark advertisers lined up to exploit.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Newark and beyond. Even ad attribution reporting was affected.
Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Newark ad companies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.
Although many Newark paid advertising agencies still rely on custom audiences, the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.
This blog article from Social Media Examiner does a good job of talking about recent updates to audience targeting.
This isn't to say audience research and targeting is going away. The targeting options within Newark ad campaigns will likely always be manageable to boost performance.
It is important to focus on a high quality landing page when running paid advertisements in Newark.
We begin by examining the landing pages on any paid advertising campaign in Newark to make sure they follow best practices. Here are some of the factors we look for in this review:
Quality landing pages are the result of many factors.
Please, don't spend money on Newark PPC advertising until you have a landing page that follows best practices!
Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Newark sales pitch.
As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.
For example, we have a client that promotes an online fitness challenge that you could even join from Newark. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:
There are many different types of funnels, so your Newark business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Newark. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management agency, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Newark.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Newark small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Newark paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Newark, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out great ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Newark.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Newark and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a paid ads management agency that helps Newark small businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Newark site or funnel.
You might be suffering from ad attribution glitches and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Newark ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Newark content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
There are numerous ways to run PPC advertising for your Newark small business. The following are some of Newark's most common paid advertisements options.
Local ads for your Newark small business can be run through nearly any advertising platform. Depending on the nature of your local Newark business, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local area advertising options.
From Google, you'll have two options.
As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Newark. We often use Performance Max campaigns for professional services companies in and around Newark, such as accountants, lawyers, dentists, and physicians.
Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Newark often use Google Local Service Ads.
You can also use Facebook Ads to target people in your local Newark area. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Newark. Local Facebook Ads are often used by Newark companies of all types.
Almost all online ads you see on social networks qualify as social ads.
The trick to social ads is keeping the ad creatives fresh. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. A weekly change in ad creative is often recommended for higher-spend ad campaigns.
One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search advertising since your ads will only show when someone is actively looking for what your Newark small business has to offer.
That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.
You'll want to invest in search engine ads if you know people are looking online for the products you offer.
In some circles, this is referred to as Newark Search Engine Marketing, or SEM. There are different ways to explain search engine advertising, which are advertisements displayed on search engines' search results pages.
If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.
Many different message boards, chat rooms, game lounges, news websites (even nearby Newark news stations), gossip sites, and more run display advertisements.
Google Ads and Bing Ads commonly offer these campaign types.
To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you increase results from your ad spend if you have an understanding of your target audience.
There is a good chance that not everyone will convert during their first experience with your Newark website, landing page, or sales funnel.
To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.
You can run retargeting ads on any ad platform, too.
It was Google Shopping Campaigns that popularized this form of search advertising.
If you want to promote your Newark storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.
Social networking websites such as Instagram, Facebook, and YouTube allow you to advertise with video.
Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.
Facebook Ads is required if you want to run video ads on Facebook or Instagram.
Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
If you have the budget to support ad creatives in video format, look to implement them into your Newark paid ads campaigns.
Our internet marketers are so excited about managing Newark paid ads campaigns, they worked with our web development team to build out some helpful paid ads calculators that you might be interested in trying!
We want to be your Newark team's paid advertising partner! We are a comprehensive PPC management agency targeting Newark with multiple internal teams focused on social ads, sales funnel development, and ad creative testing. Newark PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not get the results you want from Newark PPC companies if you don't test campaign optimization and original ideas often enough.
There are many factors to consider when researching paid advertising companies for your Newark organization. The paid ads tactics and plans we suggest for your Newark company are backed by more than 18 years of experience. As a lead generation agency, we often use similar paid ads plans.
In addition, you should choose us as your paid advertising company because you are confident we can help your Newark company grow.
Our PPC specialists are a good option for numerous reasons:
Let's talk about what our PPC professionals can do for your Newark business! We often provide complete paid advertising management services to Newark businesses, but we can also augment the marketing department of larger Newark corporations to fill in missing skill sets.
We hope you consider our company when searching for a paid advertising agency for you Newark small business. We would be happy to talk to you about your follow-up questions via email or phone if you have any.