We've created a list of the top Florida PPC companies to help you find a paid ads manager. If you'd like a quote from us, just fill out the form:
With more than 18 years of experience helping businesses and ecommerce brands improve their paid advertising campaigns throughout Florida, we're a results-driven paid ads management company.
To target relevant audiences and drive brand awareness, our PPC advertising managers can help your Florida organization leverage Facebook campaigns, Google ad campaigns, or even Bing ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.
As a full-service paid advertising firm for Florida, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story. Before going into detail about our PPC services, let's go over a list of the best-reviewed paid advertising companies we could find in Florida!
When it comes to finding the best PPC companies in Florida, it can be challenging to determine which businesses are worth your investment.
To help make the process a little easier, we've compiled a list of 34 paid advertising companies in Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach based on the high number of positive reviews they've received online.
It's important to note we have no personal or professional relationship with any of these Florida paid ads companies, nor have we received any payments or incentives to include them in our rankings. Our list is based solely on the online reputation and feedback of these businesses, providing an objective and unbiased perspective.
At the time of this writing, UltraWeb Marketing Inc had 88 reviews.
At the time of this writing, Mr. Pipeline Internet Marketing had 150 reviews.
At the time of this writing, Emu Web Marketing had 17 reviews.
At the time of this writing, Organic Media Group had 83 reviews.
At the time of this writing, Notch Solutions had 93 reviews.
At the time of this writing, SEODesignLab had 30 reviews.
At the time of this writing, Global Quality Marketing had 8 reviews.
At the time of this writing, Local Management had 40 reviews.
At the time of this writing, i4 Web Services had 6 reviews.
At the time of this writing, Boasting Biz SEO had 57 reviews.
At the time of this writing, Jumpem Web Design & Internet Marketing had 33 reviews.
At the time of this writing, Miami Web Company had 28 reviews.
At the time of this writing, SEO Marketing FL had 42 reviews.
At the time of this writing, Jax Media Team had 41 reviews.
At the time of this writing, TBA Marketing had 83 reviews.
At the time of this writing, AGM MARKETING AGENCY had 97 reviews.
At the time of this writing, Blue Shift Web Services had 33 reviews.
At the time of this writing, WynWellness had 46 reviews.
At the time of this writing, WebD had 19 reviews.
At the time of this writing, Orange Rock Media had 32 reviews.
At the time of this writing, Nerdy South Inc had 9 reviews.
At the time of this writing, Onset Media had 47 reviews.
At the time of this writing, The SEO Answer had 26 reviews.
At the time of this writing, Jumbolicious Technologies had 44 reviews.
At the time of this writing, Clear SEM Solutions had 27 reviews.
At the time of this writing, Best Website Builders had 28 reviews.
At the time of this writing, SEO Counselors had 77 reviews.
At the time of this writing, Cloud Media Pro had 27 reviews.
At the time of this writing, Fuel Web Marketing had 35 reviews.
At the time of this writing, Neocami had 24 reviews.
At the time of this writing, Capital Data Studio had 44 reviews.
At the time of this writing, Exults Internet Marketing had 59 reviews.
At the time of this writing, Scott Keever SEO had 55 reviews.
At the time of this writing, Reach Digital had 19 reviews.
If you aren't located near one of those larger cities, no need to worry! These paid advertising firms help small businesses in other Florida cities like Jacksonville, Miami, Tampa, Orlando, St. Petersburg, Hialeah, Tallahassee, Port St. Lucie, Fort Lauderdale, Cape Coral, Pembroke Pines, Hollywood, Miramar, Gainesville, Coral Springs, Miami Gardens, Clearwater, Palm Bay, Pompano Beach, West Palm Beach, Lakeland, Davie, Sunrise, Plantation, Boca Raton, Deltona, Miami Beach, Palm Coast, Largo, Melbourne, Deerfield Beach, Boynton Beach, Daytona Beach, Delray Beach, North Miami, Wellington, North Port, Jupiter, Ocala, Sanford, Coconut Creek, Margate, Pensacola, Sarasota, Bradenton, Pinellas Park, Coral Gables, Bonita Springs, Doral, etc!
PPC management refers to creating and optimizing Florida PPC advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.
To provide professional paid ads management, a paid advertising company for Florida often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a local area Florida small business is much different from how you'd handle it for an ecommerce brand.
For example, localized service providers in Florida are often only interested in qualified leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.
The next step in Florida PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of PPC advertising, most Florida firms implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.
Your Florida small business should use a variety of advertising plans and marketing tools to be successful with PPC advertising. For example, the best Florida paid advertising packages will include strategies to:
The cost of our PPC management packages is calculated based on the monthly time allocation you request for your campaigns. Our PPC ads management plans start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.
With in-depth knowledge of the latest PPC trends for nearby businesses in Florida, we are a team of paid advertising specialists. Take advantage of our experience across dozens of business industries to help generate traffic and conversions to your Florida digital assets.
In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads only show up based on what is searched on Google or Bing.
If you are searching for a roofing company in Florida, you might search "Florida Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that Florida roofing company's paid advertising manager.
However, what if the exact match keyword isn't generating enough search volume and the Florida roofing company needs to expand their advertising reach? The solution would require keyword research.
The next steps might involve the paid ads manager discussing with the Florida roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.
For instance, the PPC manager might discover high search volume for "Florida roofing companies" or even "Florida roof repair." First phrase targets a plural version of the service professional within Florida. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.
Negative keyword lists can also benefit from keyword research. These are used to stop your PPC advertising from showing in search queries that you know won't produce conversions.
For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".
As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.
In Florida paid advertising campaigns, audience research is often discussed in the context of scaling social ads. Google Ads and Bing Ads also offer audience targeting options.
Let's go over a little history on audience research and targeting within the Facebook Ads platform.
In years past, Florida PPC advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most appealing features of the Facebook Ads platform was the data it collected on its users, which Florida advertisers lined up to exploit.
As time went on, data privacy and machine learning both had an impact on custom audiences.
Apple's iOS 14.5 update included a pop-up message that lets users opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. This even affected the accuracy of ad attribution reporting.
Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Florida ad firms. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.
While there will still be plenty of Florida paid advertising companies relying on custom audiences, the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."
This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.
However, audience research and targeting aren't going away. There will always be targeting options that can be manipulated within Florida ad campaigns to squeeze a little extra performance.
The quality of your landing page will be a big factor in the success of your Florida paid ads campaigns.
When we take on the management of a paid advertising campaign in Florida, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:
There are so many factors that come into the design and development of a quality landing page.
Please, don't spend money on Florida paid advertising until you have a landing page that follows best practices!
Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Florida sales pitch.
As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.
For example, we have a client that promotes an online fitness challenge that you could even join from Florida. While managing their website advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:
There are many different types of funnels, so your Florida organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Florida. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC ads management firm, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Florida.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Florida businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a PPC advertising firm to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Florida paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Florida, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Florida.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Florida and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management firm that helps Florida businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Florida website or funnel.
You might be suffering from ad attribution concerns and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Florida ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Florida content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.
The options for running paid advertising for your Florida company are numerous. Let's discuss some of the most common PPC advertising being run within various business industries in Florida.
You can use nearly any advertising platform to run nearby ads for your Florida business. Depending on the nature of your nearby business in Florida, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Here are a few options for local advertising.
Google is going to offer two options.
The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Florida. We often use Performance Max campaigns for professional services companies in and around Florida, such as accountants, lawyers, dentists, and physicians.
The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Plumbers, electricians, roofers, and heating installers in Florida often use Google Local Service Ads.
Facebook Ads can also be used to target people in Florida. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Florida, or specific Florida ZIP codes. We often rely on local area Facebook Ads for all types of Florida small business industries.
Pretty much any online ad you see on a social network website is going to qualify as a social media ad.
It's important to keep the ad creatives fresh when running social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative tweaks for campaigns with higher spending.
The best part of social media advertising is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search engine advertising, that is quite the opposite since your ads are only going to show when someone is actively searching for what your Florida company offers.
That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.
You should invest in search advertising if you know people are searching online for your products or services.
Some people refer to this as Florida Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.
If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.
You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Florida news stations), gossip websites, and more.
Google Ads and Bing Ads commonly offer these campaign types.
With display ads, you just need a set of ad creatives in different sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.
Not everyone is going to convert during their first experience with your Florida website, landing page, or sales funnel.
It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.
You can run retargeting ads on any ad platform, too.
This type of search ad was popularized by Google Shopping Campaigns.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Florida storefront.
With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.
You can run video ads on YouTube, Instagram, Facebook, and other social networking websites.
If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.
To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.
Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
If you have the budget to support ad creatives in video format, look to implement them into your Florida PPC advertising campaigns.