Boynton Beach PPC Agency

Our Boynton Beach, FL PPC Ads Management Tactics

The act of creating and optimizing Boynton Beach paid ads plans is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

A PPC advertising company for Boynton Beach often begins by getting to know your company and its business model before providing premium PPC management. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Boynton Beach, for example, are often only searching for quality leads. This can be accomplished through paid advertising that grows traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Boynton Beach PPC management is understanding the metrics that will be used to optimize and scale. For PPC advertising to be effective, most Boynton Beach paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Boynton Beach company needs to use multiple strategies and marketing tools. Some of the best paid advertising packages in Boynton Beach strive to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Boynton Beach small business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Boynton Beach-area PPC campaigns, our team also offers Boca Raton, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a proficient PPC management service.

Pricing for Boynton Beach, FL PPC Management

The price of our PPC ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Boynton Beach, FL Small Businesses

The most obvious benefit of Boynton Beach paid advertising is the near instant increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running paid ads in Boynton Beach, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

The right combination of paid advertising and website marketing can greatly enhance your Boynton Beach business's website advertising campaign. Remember, more traffic doesn't always mean more conversions!

How We Manage Boynton Beach, FL PPC

We are a team of PPC advertising consultants with extensive knowledge in the latest paid ads trends for Boynton Beach local companies. Take advantage of our experience across dozens of business industries to help grow traffic and conversions to your Boynton Beach digital assets.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

For example, a person searching for a roofing company in Boynton Beach might search "Boynton Beach Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Boynton Beach.

What if, however, that exact match keyword wasn't producing enough search volume and the Boynton Beach roofing company wanted to increase their traffic and conversions? The solution would require keyword research.

After discussing options, the next step might involve the PPC advertising manager talking with the Boynton Beach roofing company what services they want to target more often and where. There may also be a need to broaden the keyword targeting.

For instance, the Florida PPC manager might discover high search volume for "Lantana, FL roofing companies" or even "Boynton Beach roof repair." The first phrase targets a location nearby Boynton Beach that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Boynton Beach paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Boynton Beach paid ads managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Boynton Beach eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. In fact, it even affected the accuracy of ad attribution reporting.

For most Boynton Beach advertising firms, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Although many Boynton Beach paid ads companies still rely on custom audiences, the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent edits to audience targeting.

This isn't to say audience research and targeting is going away. There will always be targeting options that can be manipulated within Boynton Beach ad campaigns to squeeze a little extra performance.

Optimizing Landing Pages

It is important to focus on a high quality landing page when running paid advertisements in Boynton Beach.

We begin by examining the landing pages on any PPC advertising campaign in Boynton Beach to make sure they follow best practices. Here are some of the factors we look for in this review:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Is the content written in a compelling manner?
• Do you have a lead form I can use right away?
• What is the visibility of the call to action?
• Does the page load quickly?
• Is social proof present?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Boynton Beach paid advertising!

You should never consider your landing page complete. Try running A/B testing every few months to continue refining your Boynton Beach sales pitch.

Sales Funnel Development

You might consider building out one or more sales funnels instead of a landing page. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

One of our clients promotes an online fitness challenge that you can even join from Boynton Beach. While managing their digital advertising we built multiple sales funnels within Click Funnels. Here are a few of the funnels we used:

• To increase awareness and capture email addresses, we used squeeze pages.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• For the online program, we used sales letter funnels as the registration system.

There are many different types of funnels, so your Boynton Beach organization isn't limited to only these options. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Boynton Beach after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a paid ads management company, like WebCitz, to save yourself the hassle of learning it on your own!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Boynton Beach.

To illustrate the impact of conversion rates, let's run through a basic example.

1. You sell a $100 sweatshirt on your website in Boynton Beach.
2. You have a 1% conversion rate. This means for every 100 website visitors in Boynton Beach you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Boynton Beach that visits your website you spend 50 cents.
4. You would need to pay $50 for 100 clicks from paid advertising to sell 1 sweatshirt. This is known as your cost per acquisition (CPA).
5. For every dollar you spend on PPC advertising, you would receive two dollars back in return (ROAS).

For most Boynton Beach organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

The conversion rate might increase from 1% to 2% as a result of these improvements. That means for every 100 visits to your website you now sell 2 sweatshirts. There is a double return on ad spend here! These sweatshirts might actually make you money now.

Boynton Beach paid advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

The creatives that you use in Facebook Ads could be the most important aspect of your campaign.

When you run Facebook Ads or Instagram Ads in Boynton Beach, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out great ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Boynton Beach.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Boynton Beach and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management agency that helps Boynton Beach small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Boynton Beach site or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Boynton Beach ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Boynton Beach content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Boynton Beach, FL PPC Campaigns

There are numerous ways to run paid advertising for your Boynton Beach business. Let's discuss some of the most common paid advertising being run within various business industries in Boynton Beach.

Local Ads within Boynton Beach

If you have a business in Boynton Beach, you can run local ads on almost any advertising platform. One platform may be more effective for your nearby Boynton Beach organization than another. It is important to try out every available option to see which works best for your needs. Now let's discuss some local area advertising options.

From Google, you'll have two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Boynton Beach professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Boynton Beach, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your localized Boynton Beach area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Boynton Beach as a city, or specific ZIP codes around Boynton Beach. For all types of Boynton Beach businesses, we often use Facebook Ads.

Social Media Marketing for Boynton Beach Organizations

Pretty much any online ad you see on a social media network website is going to qualify as a social media ad.

It's important to keep the ad creatives fresh when running social media marketing. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Boynton Beach.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Ads for Boynton Beach Small Businesses

You'll want to invest in search engine advertising if you know people are searching online for the products you offer.

Some people refer to this as Boynton Beach Search Engine Marketing, or SEM. This is just a different way of explaining search engine ads, which are advertisements placed on the search results page of a search engine.

If you have been running search advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Boynton Beach

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local area Boynton Beach news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

To get started with display ads, you just need a set of ad creatives in different image sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads throughout Boynton Beach

There is a good chance that not everyone will convert during their first experience with your Boynton Beach website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Boynton Beach Ecommerce Companies

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Boynton Beach storefront.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads for Boynton Beach Businesses

Social networking websites such as YouTube, Instagram, and Facebook allow you to advertise with video.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

If you have the budget to support ad creatives in video format, look to implement them into your Boynton Beach PPC advertising campaigns.

Free PPC Calculators for Boynton Beach, FL Paid Ads Managers

Our online marketers are so excited about managing Boynton Beach paid advertising campaigns, they worked with our web development team to build out some helpful paid ads calculators that you might be interested in trying!

• Return on Ad Spend Calculator
• CPA Calculator
• Calculate Churn Rate

View Other PPC Tools

Why Choose WebCitz to Manage Your Boynton Beach, FL PPC Tactics

We want to be your Boynton Beach team's paid advertising partner! As a full-service PPC management firm targeting Boynton Beach, we have multiple internal teams focused on search engine ads, social media marketing, sales funnel development, and ad creative testing. In most Boynton Beach PPC companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and innovative ideas often enough with those Boynton Beach PPC companies to get the results you desire.

Choosing a paid ad agency for your Boynton Beach small business is not an easy task. With more than 18 years of experience, you know you can trust the paid ads strategies and tactics we suggest for your Boynton Beach organization. As a lead generation agency, we often use similar paid ads plans.

In addition, you should choose us as your paid ads company because you are confident we can help your Boynton Beach company grow. Here are a few reasons we suggest considering our paid ads consultants:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
• We do not outsource Boynton Beach digital marketing services, including PPC ads management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our PPC specialists to discuss what we can do for you in Boynton Beach! While we often provide complete paid advertising management services for small businesses in cities like Boynton Beach, we are also able to augment the marketing departments of large corporations in Boynton Beach and beyond.

Our team would appreciate the opportunity to be considered when your Boynton Beach company needs a PPC marketing company. To start a discussion with the helpful staff at our PPC agency, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us