Cape Coral PPC Agency

Our Cape Coral, FL PPC Management Game Plans

PPC Management refers to creating and optimizing Cape Coral paid ads campaigns. However, that is an incredibly simple explanation, so let's dig a little deeper.

A PPC advertising firm for Cape Coral often begins by getting to know your company and its business model before providing experienced PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in Cape Coral, for example, are often only searching for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to get traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Cape Coral PPC, it's important to understand what metrics will be used. To maximize the value of paid ads, most Cape Coral companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Cape Coral business should use a variety of advertising tactics and marketing tools to be successful with paid ads. Some of the best paid advertising plans in Cape Coral strive to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Cape Coral business.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Cape Coral-area PPC campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a premium PPC ads management service.

Pricing for Cape Coral, FL PPC Management

The price of our paid ads management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Cape Coral, FL Businesses

Traffic increases almost instantly with Cape Coral paid advertising.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

If you are interested in running paid advertising in Cape Coral, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in PPC advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

When everything comes together, paid advertising can be an invaluable addition to the digital marketing strategy of your Cape Coral company. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Cape Coral, FL Paid Ads

With in-depth knowledge of the latest PPC trends for local area businesses in Cape Coral, we are a team of paid advertising professionals. Drive traffic and conversions to your Cape Coral digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

If you are looking for a roofing company in Cape Coral, you might search "Cape Coral Roofer" on Google. As a paid ads manager for that Cape Coral roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

However, what if that exact match keyword wasn't producing enough search volume and the Cape Coral roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.

The next steps might involve the paid advertising manager discussing with the Cape Coral roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting tactic than exact matches might also be necessary.

Suppose the Florida PPC manager discovers that there is a high traffic volume for "Iona, FL roofers" or even "Cape Coral roof repair." First phrase targets a location near Cape Coral, which may still be in the service area of the Cape Coral roofing company. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

Negative keyword lists can also benefit from keyword research. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

When you hear audience research talked about in Cape Coral PPC advertising campaigns, it is often within the scope of scaling social ads on Facebook and Instagram. There are options within Google Ads and Bing Ads for audience targeting as well though.

Let's take a look at audience research and targeting within Facebook Ads.

In years past, Cape Coral paid ads managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Cape Coral eagerly took advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 upgrade included a pop-up message that lets users opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. This even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Cape Coral advertising firms. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

Although many Cape Coral paid ads companies still rely on custom audiences, the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent edits to audience targeting.

This isn't to say audience research and targeting is going away. There will always be targeting options that can be manipulated within Cape Coral ad campaigns to squeeze a little extra performance.

Optimizing Landing Pages

The quality of your landing page will be a big factor in the success of your Cape Coral PPC advertising campaigns.

We begin by examining the landing pages on any paid advertising campaign in Cape Coral to make sure they follow best practices. Our review takes into account the following factors:

• Does the headline focus on benefits?
• Do you have any images above the fold?
• What is the quality of the content? Is it well written?
• Do I have immediate access to a lead form?
• What is the visibility of the call to action?
• How quickly does the page load?
• Is social proof present?
• Can I load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Cape Coral paid ads until you have a landing page that follows best practices!

You should never consider your landing page complete. Try running A/B testing every few months to continue refining your Cape Coral sales pitch.

Including a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. To get leads, build email audiences, and even make online purchases, we rely on sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Cape Coral. We built multiple sales funnels within Click Funnels while managing their internet marketing. These are some of the funnels we made:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• For the online program, we used sales letter funnels as the registration system.

There are many different types of funnels, so your Cape Coral business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

Take your time if you decide to implement a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Cape Coral. It can take years of experience to master funnels, however. Look for a PPC management firm like WebCitz to do the hard work for you!

Conversion Rate Optimization

Making informed advertising decisions requires a clear understanding of your conversion rate. Throughout Cape Coral, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Cape Coral on your website.
2. You have a 1% conversion rate, meaning for every 100 Cape Coral residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Cape Coral that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from PPC advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Cape Coral businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Cape Coral paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Cape Coral, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out awesome ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Cape Coral.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Cape Coral and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC ads management firm that helps Cape Coral businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Cape Coral website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Cape Coral ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Cape Coral content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Cape Coral, FL PPC Campaigns

The options for running paid advertising for your Cape Coral organization are numerous. Cape Coral has a variety of business industries that use paid advertising. Let's take a look at some of the most common ones.

Local Business Ads within Cape Coral

If you have a business in Cape Coral, you can run local ads on almost any advertising platform. One platform may be more effective for your local area Cape Coral small business than another. You should try out every option available to see which suits you best. Let's talk about a few localized advertising choices.

There are going to be two options from Google.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Cape Coral. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Cape Coral. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Plumbers, electricians, roofers, and heating installers in Cape Coral often use Google Local Service Ads.

Facebook Ads can also be used to target people in Cape Coral. The first step is to set up a campaign with ad sets restricted to Cape Coral as a city, or specific ZIP codes around Cape Coral. For all types of Cape Coral small businesses, we often use Facebook Ads.

Social Ads for Cape Coral Websites

Almost all online ads you see on social media networks qualify as social media ads.

It's important to keep the ad creatives fresh when running social media advertising. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. For higher spending ad campaigns, you might need to look at weekly ad creative modifications.

Using social ads allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively searching for what your Cape Coral small business offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Advertising within Cape Coral

You should invest in search advertising if you know people are searching online for your products or services.

Some people refer to this as Cape Coral Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google paid ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads in Cape Coral

Many different message boards, chat rooms, game lounges, news websites (even local Cape Coral news stations), gossip sites, and more run display advertisements.

Google Ads and Bing Ads commonly offer these campaign types.

To get started with display ads, you just need a set of ad creatives in different image sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads throughout Cape Coral

Not everyone is going to convert during their first experience with your Cape Coral website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Cape Coral Ecommerce Stores

Google Shopping Campaigns popularized this type of search ad.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads within Cape Coral

Social networking websites such as YouTube, Instagram, and Facebook allow you to advertise with video.

Using YouTube Ads is as basic as setting up a video ad campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

If you have the budget to support ad creatives in video format, look to implement them into your Cape Coral paid ads campaigns.

Free PPC Calculators for Cape Coral, FL Paid Ads Managers

Our internet marketers are so excited about managing Cape Coral's paid ads campaigns that they developed some helpful PPC calculators for you!

• ROAS Calculator
• CPA Calculator
• Calculate Churn Rate

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your Cape Coral, FL PPC Solutions

Let's work together on paid ads for your Cape Coral business! In addition to PPC management, we have internal teams focused on sales funnel development, social media ads, and ad creative testing for Cape Coral. In most Cape Coral PPC companies, only one person handles all duties, but this is not the case for us! You might not be testing campaign optimizations and innovative ideas often enough with those Cape Coral paid ads companies to get the results you desire.

Choosing a paid ad agency for your Cape Coral small business is not an easy task. Having over 18 years of experience, you can trust our PPC strategies and tactics for Cape Coral organizations. These are often the same paid ads tactics we use for our own lead generation.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Cape Coral company grow. Consider our paid ads experts for the following reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Cape Coral digital advertising packages, such as paid ads management, sales funnel development, and ad creatives.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Let's talk about what our PPC professionals can do for your Cape Coral business! Cape Coral businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

Our team would appreciate the opportunity to be considered when your Cape Coral organization needs a PPC marketing company. To start a discussion with the helpful staff at our PPC agency, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us