Coral Springs PPC Agency

Our Coral Springs, FL PPC Management Game Plans

PPC Management refers to creating and optimizing Coral Springs paid ads plans. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Coral Springs often starts by getting to know your company and its business model. Since the way you approach paid advertising for a nearby Coral Springs organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local area Coral Springs service providers are often only interested in qualified leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through PPC advertising that boosts traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Coral Springs PPC is the next step. To maximize the value of paid advertising, most Coral Springs companies implement email collection plans through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Coral Springs small business needs to use multiple plans and marketing tools. Some of the best PPC advertising plans in Coral Springs strive to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make your Coral Springs business more profitable by acquiring qualified leads or selling online.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Coral Springs-area paid ads campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a skilled paid ads management service.

Pricing for Coral Springs, FL PPC Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Coral Springs, FL Businesses

Traffic increases almost instantly with Coral Springs PPC advertising.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Coral Springs organizations interested in running paid ads is to start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid advertising and website marketing can greatly enhance your Coral Springs business's website advertising campaign. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Coral Springs, FL PPC

With in-depth knowledge of the latest paid ads trends for local businesses in Coral Springs, we are a team of paid ads experts. Take advantage of our experience across dozens of business industries to help build traffic and conversions to your Coral Springs digital assets.

Keyword Research

In the context of PPC advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.

A search for "Coral Springs Roofer" on a search engine, for example, might lead someone to a roofing company in Coral Springs. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Coral Springs.

However, what if the exact match keyword isn't generating enough search volume and the Coral Springs roofing company needs to expand their advertising reach? The solution would require keyword research.

The next steps might involve the paid ads manager discussing with the Coral Springs roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.

As an example, the Florida paid ads manager might find that "Parkland, FL roofing companies" and "Coral Springs roof repair" have high search volumes. First phrase targets a location near Coral Springs, which may still be in the service area of the Coral Springs roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

In Coral Springs paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

Coral Springs paid advertising managers used Facebook's custom audiences extensively in the past. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Coral Springs flocked to take advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across Coral Springs and beyond. This even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Coral Springs advertising companies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Although many Coral Springs paid advertising agencies still rely on custom audiences, the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent updates to audience targeting.

However, audience research and targeting aren't going away. There will always be targeting options that can be manipulated within Coral Springs ad campaigns to squeeze a little extra performance.

Landing Page Optimization

An important factor in the success of your Coral Springs paid advertising campaign is the landing page.

When we take on the management of a PPC advertising campaign in Coral Springs, we start by looking over the landing pages to see if they follow best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Do you have any images above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Can you easily identify the call to action?
• How fast does the page load?
• Does social proof exist?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Coral Springs paid ads!

You should never consider your landing page complete. You can refine your Coral Springs sales pitch by running A/B tests on the landing page every few months.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. To get leads, build email audiences, and even make online purchases, we rely on sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Coral Springs. In the course of managing their internet marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

Your Coral Springs business isn't limited to only these types of funnels. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Coral Springs after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a PPC management firm, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Rate Optimization

Making informed advertising decisions requires a clear understanding of your conversion rate. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Coral Springs.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. Your website sells a $100 sweatshirt in Coral Springs.
2. You have a 1% conversion rate, meaning for every 100 Coral Springs residents that visit your website you sell 1 sweatshirt.
3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in Coral Springs who visits it.
4. You would need to pay $50 for 100 clicks from PPC advertising to sell 1 sweatshirt. This is known as your cost per acquisition (CPA).
5. The return on ad spend (ROAS) would be 2x, meaning you would get two dollars back for every dollar spent on paid advertising.

For most Coral Springs businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Assume those improvements increase your conversion rate from 1% to 2%. For every 100 visits to your website, you now sell two sweatshirts. Two times the return on ad spend! These sweatshirts might actually make you money now.

Coral Springs PPC advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

The creatives that you use in Facebook Ads could be the most important aspect of your campaign.

When you run Facebook Ads or Instagram Ads in Coral Springs, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Coral Springs.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Coral Springs and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Coral Springs organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Coral Springs website or funnel.

You might be suffering from ad attribution errors and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Coral Springs ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Coral Springs content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Coral Springs, FL PPC Campaigns

The options for running PPC advertising for your Coral Springs small business are numerous. Let's discuss some of the most common paid ads being run within various business industries in Coral Springs.

Local Ads throughout Coral Springs

Nearby ads for your Coral Springs organization can be run through nearly any advertising platform. Depending on the nature of your local area Coral Springs business, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.

Google is going to offer two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Coral Springs. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Coral Springs. Even localized stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in Coral Springs, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Coral Springs area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Coral Springs as a city, or specific ZIP codes around Coral Springs. For all types of Coral Springs small businesses, we often use Facebook Ads.

Social Ads throughout Coral Springs

Pretty much any online ad you see on a social media network website is going to qualify as a social media ad.

The trick to social media marketing is keeping the ad creatives fresh. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. For higher spending ad campaigns, you might need to look at weekly ad creative updates.

One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search engine ads since you only get to show them when someone searches for what you offer in Coral Springs.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Advertising for Coral Springs Organizations

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

In some circles, this is referred to as Coral Springs Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google paid ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Coral Springs

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Coral Springs news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, you just need a set of ad creatives in different sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Coral Springs Businesses

Your Coral Springs website, landing page, or sales funnel won't convert everyone on the first visit.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Coral Springs Ecommerce Companies

Google Shopping Campaigns popularized this type of search ad.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Coral Springs storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads throughout Coral Springs

Facebook, YouTube, Instagram, and other social media networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

Your Coral Springs PPC advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

Free PPC Calculators for Coral Springs, FL Paid Ads Managers

Our online marketers are so excited about managing Coral Springs's paid advertising campaigns that they developed some helpful PPC calculators for you!

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Churn Rate Estimator

View All Paid Ads Tools

Why Choose WebCitz to Manage Your Coral Springs, FL PPC Strategies

Let's work together on PPC advertising for your Coral Springs business! As a complete paid ads management company targeting Coral Springs, we have multiple internal teams focused on search ads, social media advertising, sales funnel development, and ad creative testing. This is not true of all Coral Springs PPC management companies, since most only have a single person handling all the tasks. You might not get the results you want from Coral Springs PPC companies if you don't test campaign optimization and original ideas often enough.

There are many factors to consider when researching paid ads companies for your Coral Springs company. The PPC tactics and plans we suggest for your Coral Springs company are backed by more than 18 years of experience. As a lead generation agency, we often use similar paid ads plans.

Coral Springs businesses should choose our paid advertising firm because they feel confident we are the right team. Here are a few reasons we suggest considering our PPC specialists:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our paid ads help us rank for keywords we don't yet rank organically for.
• Since we have an internal advertising team, we do not outsource Coral Springs digital marketing plans, such as PPC management, sales funnel development, or ad creative services.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Get in touch with our paid ads experts to discuss what we can do for you in Coral Springs! While we often provide complete paid advertising management services for small businesses in cities like Coral Springs, we are also able to augment the marketing departments of large corporations in Coral Springs and beyond.

Our team would appreciate the opportunity to be considered when your Coral Springs business needs a paid ads marketing firm. To start a discussion with the helpful staff at our PPC company, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us