Daytona Beach PPC Agency

Our Daytona Beach, FL PPC Ads Management Tactics

Paid Ads Management consists of creating and optimizing paid advertisement plans in Daytona Beach. However, that is an incredibly simple explanation, so let's dig a little deeper.

A paid advertising agency for Daytona Beach often begins by getting to know your company and its business model before providing professional paid ads management. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

For example, local area Daytona Beach service providers are often only interested in qualified leads. To accomplish this, paid advertising can build traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through PPC advertising that boosts traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Daytona Beach paid ads management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Daytona Beach paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Daytona Beach small business needs to use multiple plans and marketing tools. Some of the best PPC advertising plans in Daytona Beach strive to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Daytona Beach business.
• Utilize third-party attribution software to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Daytona Beach-area paid ads campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a skilled paid ads management service.

Pricing for Daytona Beach, FL PPC Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Daytona Beach, FL Businesses

One of the most obvious benefits of Daytona Beach PPC advertising is the quick increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

If you are interested in running paid advertising in Daytona Beach, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid ads or scale your existing ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

Daytona Beach small businesses can benefit greatly from the addition of paid advertising to their website marketing tactics when everything comes together. Remember, more traffic doesn't always mean more conversions!

How We Manage Daytona Beach, FL PPC

Our team of paid advertising professionals is knowledgeable about the latest PPC trends in Daytona Beach. Drive traffic and conversions to your Daytona Beach digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only show up based on what is searched on Google or Bing.

A search for "Daytona Beach Roofer" on a search engine, for example, might lead someone to a roofing company in Daytona Beach. Targeting that exact phrase wouldn't require in-depth keyword research for that Daytona Beach roofing company's paid advertising manager.

What if, however, that exact match keyword wasn't producing enough search volume and the Daytona Beach roofing company wanted to increase their traffic and conversions? The solution would require keyword research.

After discussing options, the next step might involve the paid advertising manager talking with the Daytona Beach roofing company what services they want to target more often and where. There may also be a need to broaden the keyword targeting.

For instance, the Florida PPC manager might discover high search volume for "Holly Hill, FL roofing companies" or even "Daytona Beach roof repair." The first phrase targets a location nearby Daytona Beach that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Daytona Beach paid advertising campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

Facebook custom audiences were heavily relied upon by Daytona Beach's paid ads managers in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Daytona Beach eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. In fact, it even affected the accuracy of ad attribution reporting.

For most Daytona Beach advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Although many Daytona Beach paid advertising firms still rely on custom audiences, the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.

It's not to say audience research and targeting are going away. Daytona Beach ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Optimizing Landing Pages

It is important to focus on a high quality landing page when running paid advertisements in Daytona Beach.

When we take on the management of a PPC advertising campaign in Daytona Beach, we start by searching over the landing pages to see if they follow best practices. Our review takes into account the following factors:

• Does the headline focus on benefits?
• Is there an image above the fold?
• Is the content written in a compelling manner?
• Do you have a lead form I can use right away?
• What is the visibility of the call to action?
• Does the page load quickly?
• Is social proof present?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Daytona Beach paid ads!

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Developing a Sales Funnel

You might consider building out one or more sales funnels instead of a landing page. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Daytona Beach. In the course of managing their online advertising, we built several sales funnels using Click Funnels. These are some of the funnels we made:

• To increase awareness and capture email addresses, we used squeeze pages.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• For the online program, we used sales letter funnels as the registration system.

There are many different types of funnels, so your Daytona Beach business isn't limited to only these options. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Daytona Beach after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a PPC management firm, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Rate Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. Throughout Daytona Beach, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.

To illustrate the impact of conversion rates, let's run through a basic example.

1. You sell a $100 sweatshirt on your website in Daytona Beach.
2. You have a 1% conversion rate, meaning for every 100 Daytona Beach residents that visit your site you sell 1 sweatshirt.
3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in Daytona Beach who visits it.
4. You would need 100 clicks from paid advertising to sell one sweatshirt, which would cost $50. This is known as your cost per acquisition (CPA).
5. For every dollar you spend on paid advertising, you would receive two dollars back in return (ROAS).

For most Daytona Beach businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

Paying an advertising company to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

The conversion rate might increase from 1% to 2% as a result of these improvements. That means for every 100 visits to your website you now sell 2 sweatshirts. There is a double return on ad spend here! These sweatshirts might actually make you money now.

Daytona Beach paid advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

The creatives that you use in Facebook Ads could be the most important aspect of your campaign.

When you run Facebook Ads or Instagram Ads in Daytona Beach, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out awesome ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Daytona Beach.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Daytona Beach and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management company that helps Daytona Beach companies, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Daytona Beach website or funnel.

You might be suffering from ad attribution concerns and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Daytona Beach ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Daytona Beach content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.

Types of Paid Ads for Daytona Beach, FL PPC Campaigns

In Daytona Beach, there are many ways to run paid advertising. Daytona Beach has a variety of business industries that use PPC advertising. Let's take a look at some of the most common ones.

Local Advertising within Daytona Beach

If you have a business in Daytona Beach, you can run local area ads on almost any advertising platform. Depending on the nature of your local Daytona Beach business, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Here are a few options for localized advertising.

From Google, you'll have two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Daytona Beach professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Daytona Beach, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Daytona Beach area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Daytona Beach as a city, or specific ZIP codes around Daytona Beach. For all types of Daytona Beach organizations, we often use Facebook Ads.

Social Ads for Daytona Beach Websites

A social ad is pretty much any online advertisement you see on a social media networking site.

It's important to keep the ad creatives fresh when running social media marketing. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative updates.

One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search engine ads since your ads will only show when someone is actively looking for what your Daytona Beach organization has to offer.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads for Daytona Beach Small Businesses

You'll want to invest in search advertising if you know people are looking online for the products you offer.

Some people refer to this as Daytona Beach Search Engine Marketing, or SEM. This is just a different way of explaining search engine marketing, which are advertisements placed on the search results page of a search engine.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Daytona Beach

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Daytona Beach news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads throughout Daytona Beach

There is a good chance that not everyone will convert during their first experience with your Daytona Beach website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Daytona Beach Ecommerce Stores

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Daytona Beach storefront.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads for Daytona Beach Organizations

Social networking websites such as Facebook, YouTube, and Instagram allow you to advertise with video.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should consider incorporating video ads into your paid ads campaigns in Daytona Beach if you have the budget to do so.

Free PPC Calculators for Daytona Beach, FL Paid Ads Managers

As part of our commitment to managing Daytona Beach PPC advertising campaigns, our digital advertisers worked with our web development team to build a few PPC calculators that might interest you.

• ROAS Calculator
• CPA Calculator
• Calculate Churn Rate

View All Paid Ads Tools

Why Choose WebCitz to Manage Your Daytona Beach, FL PPC Solutions

We'd love to partner with your Daytona Beach team on paid advertising! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Daytona Beach. In most Daytona Beach paid ads companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Daytona Beach paid ads companies to get the results you desire.

There are many factors to consider when researching paid advertising agencies for your Daytona Beach small business. The paid ads strategies and tactics we suggest for your Daytona Beach company are backed by more than 18 years of experience. Many of these are the same PPC strategies we use to get leads for our firm.

In addition, you should choose us as your paid ads company because you are confident we can help your Daytona Beach company grow. Here are a few reasons we suggest considering our paid ads consultants:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
• We do not outsource Daytona Beach digital marketing services, including PPC ads management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our PPC specialists to discuss what we can do for you in Daytona Beach! While we often provide complete paid advertising management services for small businesses in cities like Daytona Beach, we are also able to augment the marketing departments of large corporations in Daytona Beach and beyond.

Our team would appreciate the opportunity to be considered when your Daytona Beach company needs a PPC marketing company. To start a discussion with the helpful staff at our PPC agency, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us