Delray Beach PPC Agency

Our Delray Beach, FL PPC Management Campaigns

PPC Management consists of creating and optimizing paid advertisement plans in Delray Beach. Despite that simple explanation, let's explore it further.

To provide premium paid ads management, a paid advertising firm for Delray Beach often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Delray Beach organization is much different from how you'd handle it for an ecommerce brand.

Local service providers in Delray Beach, for instance, are often only interested in good leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Using PPC advertising, you can increase traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Delray Beach paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Delray Beach paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Delray Beach small business should use a variety of advertising plans and marketing tools to be successful with paid advertising. Some of the best PPC advertising packages in Delray Beach strive to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Delray Beach small business.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Delray Beach-area paid ads campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a skilled PPC management service.

Pricing for Delray Beach, FL Paid Ads Management

The price of our PPC management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Delray Beach, FL Small Businesses

One of the most obvious benefits of Delray Beach paid advertising is the quick increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

The first recommendation we offer to Delray Beach businesses interested in running paid advertising is to start slowly.

Before diving into paid ads or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.

Don't blame Facebook or Google if you don't get conversions. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

The right combination of paid advertising and digital advertising can greatly enhance your Delray Beach business's internet marketing campaign. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Delray Beach, FL PPC

Our team of paid advertising consultants is knowledgeable about the latest paid ads trends in Delray Beach. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your Delray Beach digital assets.

Keyword Research

In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads are exclusively shown based on what people search for on Google or Bing.

If you are looking for a roofing company in Delray Beach, you might search "Delray Beach Roofer" on Google. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Delray Beach.

However, what if that exact match keyword wasn't producing enough search volume and the Delray Beach roofing company needed to increase their advertising reach? To solve the problem, keyword research would be required.

Typically, the paid ads manager will discuss with the Delray Beach roofing company what types of services to target more often. It might also require some broadening of the keyword targeting.

Suppose the Florida PPC manager discovers that there is a high traffic volume for "Kings Point, FL roofers" or even "Delray Beach roof repair." The first phrase targets a location nearby Delray Beach that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

Negative keyword lists can also benefit from keyword research. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

In Delray Beach paid ads campaigns, audience research is often discussed in the context of scaling social media ads. Google Ads and Bing Ads also offer audience targeting options.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Delray Beach PPC advertising managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Delray Beach eagerly took advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

When Apple released its iOS 14.5 upgrade, they included a pop up message that allowed users to easily opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across Delray Beach and beyond. Even ad attribution reporting was affected.

For most Delray Beach advertising companies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.

Though there will still be plenty of Delray Beach paid advertising agencies using custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent tweaks.

This isn't to say audience research and targeting is going away. There will always be targeting options that can be manipulated within Delray Beach ad campaigns to squeeze a little extra performance.

Optimizing Landing Pages

An important factor in the success of your Delray Beach paid ads campaign is the landing page.

We begin by examining the landing pages on any paid advertising campaign in Delray Beach to make sure they follow best practices. Here are some of the factors we look for in this review:

• Do you have a headline that emphasizes benefits?
• Do you have any images above the fold?
• Is the content written in a compelling manner?
• Do you have a lead form I can use right away?
• Can you easily identify the call to action?
• How quickly does the page load?
• Does social proof exist?
• Can I load the page on a mobile device?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on Delray Beach PPC advertising.

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Delray Beach sales pitch.

Developing a Conversion Funnel

You might consider building out one or more sales funnels instead of a landing page. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Delray Beach. In the course of managing their internet advertising, we built several sales funnels using Click Funnels. These are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

Your Delray Beach small business isn't limited to only these types of funnels. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Delray Beach after weeks of training. However, getting really good at funnels can take years of experience. You can save yourself some time by looking for a PPC ads management company, like WebCitz, to handle the heavy lifting!

CRO

Making informed advertising decisions requires a clear understanding of your conversion rate. Throughout Delray Beach, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt in Delray Beach on your website.
2. You have a 1% conversion rate. This means for every 100 website visitors in Delray Beach you sell 1 sweatshirt.
3. Your average cost per click (CPC) is $0.50, meaning you spend 50 cents per person in Delray Beach who visits your site.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. For every dollar you spend on paid advertising, you would receive two dollars back in return (ROAS).

Most Delray Beach companies wouldn't be able to afford this return on ad spend without strong margins.

Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

The conversion rate might increase from 1% to 2% as a result of these improvements. For every 100 visits to your website, you now sell two sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Delray Beach paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Delray Beach, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out awesome ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Delray Beach.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Delray Beach and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC ads management firm that helps Delray Beach businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Delray Beach website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Delray Beach ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Delray Beach content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Delray Beach, FL PPC Campaigns

In Delray Beach, there are many ways to run paid advertising. The following are some of Delray Beach's most common paid advertisements options.

Local Ads throughout Delray Beach

You can use nearly any advertising platform to run local ads for your Delray Beach small business. You may find greater success on one platform over another depending on the nature of your local Delray Beach business. You should try out every option available to see which suits you best. Now let's discuss some local advertising options.

There are going to be two options from Google.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Delray Beach. We often use Performance Max campaigns for professional services companies in and around Delray Beach, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Delray Beach, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

Facebook Ads can also be used to target people in Delray Beach. The first step is to set up a campaign with ad sets restricted to Delray Beach as a city, or specific ZIP codes around Delray Beach. Local Facebook Ads are often used by Delray Beach companies of all types.

Social Media Advertising for Delray Beach Websites

Pretty much any online ad you see on a social network website is going to qualify as a social media ad.

The trick to social media ads is keeping the ad creatives fresh. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

One of the best things about social media marketing is that you can target audiences who aren't yet aware of your product or service. When running search engine marketing, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Delray Beach business offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Advertising throughout Delray Beach

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

In some circles, this is referred to as Delray Beach Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you have been running search engine ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.

Display Ads throughout Delray Beach

Many different message boards, chat rooms, game lounges, news websites (even local Delray Beach news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

To get started with display ads, you just need a set of ad creatives in different image sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads throughout Delray Beach

Your Delray Beach website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Delray Beach Ecommerce Small Businesses

Google Shopping Campaigns popularized this type of search ad.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Delray Beach storefront.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Delray Beach

Instagram, Facebook, YouTube, and other social media networking sites allow you to run video ads.

Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Delray Beach PPC advertising campaigns.

Free PPC Calculators for Delray Beach, FL Paid Ads Managers

As part of our commitment to managing Delray Beach paid advertising campaigns, our website marketers worked with our web development team to build a few paid ads calculators that might interest you.

• Calculate ROAS
• Cost Per Acquisition Calculator
• Churn Rate Calculator

View More PPC Tools

Why Choose WebCitz to Manage Your Delray Beach, FL PPC Tactics

We'd love to partner with your Delray Beach team on paid advertising! We are a full-service PPC management firm targeting Delray Beach with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. This is not true of all Delray Beach PPC management companies, since most only have a single person handling all the tasks. For those Delray Beach PPC companies, campaign optimizations and original ideas might not be tested often enough to bring about the results you need.

While researching paid ads companies for your Delray Beach company, there are many factors to consider. Having over 18 years of experience, you can trust our paid ads strategies and tactics for Delray Beach organizations. As a lead generation agency, we often use similar paid ads plans.

More importantly, you should choose our paid ads company because you feel confident we are the right team to help your Delray Beach company grow. Our paid ads consultants are a good option for numerous reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search placements.
• Our internal advertising team handles all Delray Beach digital marketing plans, such as PPC management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our paid ads experts to discuss what we can do for you in Delray Beach! Delray Beach companies often hire us for PPC advertising management services, but larger corporations can also hire us to augment their marketing departments.

Our team would appreciate the opportunity to be considered when your Delray Beach small business needs a PPC marketing agency. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us