From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Fort Lauderdale business with its paid ads.
With more than 18 years of experience helping businesses and ecommerce brands improve their paid advertising campaigns throughout Fort Lauderdale, we're a results-driven PPC management company.
To target relevant audiences and build brand awareness, our paid ads managers can help your Fort Lauderdale business leverage Facebook Ads, Google Ads, or even Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.
We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving Fort Lauderdale.
We also create and optimize Facebook and Google Ads campaigns for those nearby in Sunrise, FL, Wilton Manors, FL, Oakland Park, FL, Lauderhill, FL, and North Andrews Gardens, FL.
Discover our PPC management services in Fort Lauderdale by reading on.
PPC management refers to creating and optimizing Fort Lauderdale paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.
To provide professional PPC management, a paid ads agency for Fort Lauderdale often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.
Service providers in Fort Lauderdale, for example, are often only looking for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.
Understanding the metrics that will be used to optimize and scale Fort Lauderdale PPC is the next step. To maximize the value of paid advertising, most Fort Lauderdale agencies implement email collection strategies through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.
In order to be successful with paid advertising, your Fort Lauderdale business needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Fort Lauderdale should include tactics like:
In addition to managing Fort Lauderdale-area PPC campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a professional PPC management service.
Traffic increases almost instantly with Fort Lauderdale paid advertising.
Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.
The first recommendation we offer to Fort Lauderdale businesses interested in running paid advertising is to start slowly.
A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.
If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.
Fort Lauderdale companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!
The options for running paid advertising for your Fort Lauderdale business are numerous. Let's discuss some of the most common paid ads being run within various business industries in Fort Lauderdale.
If you have a business in Fort Lauderdale, you can run local ads on almost any advertising platform. One platform may be more effective for your local Fort Lauderdale business than another. You should try out every option available to see which suits you best. Here are a few options for local advertising.
There are going to be two options from Google.
In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. We often use Performance Max campaigns for professional services companies in and around Fort Lauderdale, such as accountants, lawyers, dentists, and physicians.
Alternatively, if your business qualifies, Google offers a Local Service Ads option. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. We often use Google Local Service Ads for home services contractors in Fort Lauderdale, like plumbers, electricians, roofers, and heating installers.
You can also target people in your local Fort Lauderdale area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Fort Lauderdale. Local Facebook Ads are often used by Fort Lauderdale businesses of all types.
A social media ad is pretty much any online advertisement you see on a social networking site.
It's important to keep the ad creatives fresh when running social ads. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. For higher spending ad campaigns, you might need to look at weekly ad creative changes.
One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Fort Lauderdale.
It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.
If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.
Some people refer to this as Fort Lauderdale Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.
If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.
You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Fort Lauderdale news stations), gossip websites, and more.
Bing Ads and Google Ads both offer these.
With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.
Your Fort Lauderdale website, landing page, or sales funnel won't convert everyone on the first visit.
Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.
You can run retargeting ads on any ad platform, too.
It was Google Shopping Campaigns that popularized this form of search advertising.
If you want to promote your Fort Lauderdale storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.
YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.
Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.
To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.
The conversion potential of video ads is excellent on both platforms. Video ads are frequently used to showcase product launches, custom services, and personal introductions.
If you have the budget to support ad creatives in video format, definitely look to implement them into your Fort Lauderdale paid advertising campaigns.
With in-depth knowledge of the latest PPC trends for local businesses in Fort Lauderdale, we are a team of paid advertising specialists. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Fort Lauderdale digital assets.
Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.
If you are looking for a roofing company in Fort Lauderdale, you might search "Fort Lauderdale Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that Fort Lauderdale roofing company's paid ads manager.
However, what if that exact match keyword wasn't producing enough search volume and the Fort Lauderdale roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.
After discussing options, the next step might involve the paid ads manager talking with the Fort Lauderdale roofing company what services they want to target more often and where. It might also require some broadening of the keyword targeting.
As an example, the Florida PPC manager might find that "Sunrise, FL roofing companies" and "Fort Lauderdale roof repair" have high search volumes. First phrase targets a location near Fort Lauderdale, which may still be in the service area of the Fort Lauderdale roofing company. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.
When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.
An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. They might see your paid ads if you use broad keyword targeting without any negative keywords like "free" or "advertise".
Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.
When you hear audience research talked about in Fort Lauderdale paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. There are options within Google Ads and Bing Ads for audience targeting as well though.
We'll review some audience research and targeting history within Facebook Ads.
Fort Lauderdale paid advertising managers used Facebook's custom audiences extensively in the past. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Fort Lauderdale flocked to take advantage of.
The rise of data privacy and machine learning had a significant impact on custom audiences over time.
When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.
Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Fort Lauderdale ad agencies. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.
Though there will still be plenty of Fort Lauderdale paid ads agencies using custom audiences, it is clear the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
It's not to say audience research and targeting are going away. The targeting options within Fort Lauderdale ad campaigns will likely always be manageable to boost performance.
An important factor in the success of your Fort Lauderdale paid advertising campaign is the landing page.
Our first step when managing a paid advertising campaign in Fort Lauderdale involves reviewing the landing pages for best practices. Here are some of the factors we look for in this review:
There are so many factors that come into the design and development of a quality landing page.
Make sure your landing page follows best practices before you spend money on Fort Lauderdale paid advertising!
You should never consider your landing page complete. Try running A/B testing every few months to continue refining your Fort Lauderdale sales pitch.
Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.
We have a client who promotes an online fitness challenge that you can even participate in from Fort Lauderdale. We built multiple sales funnels within Click Funnels while managing their digital marketing. These are some of the funnels we made:
Your Fort Lauderdale business isn't limited to only these types of funnels. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.
If you do decide to implement a funnel, take your time at it. You can learn this type of work at home or at a technical school in Fort Lauderdale after weeks or months of training. Getting really good at funnels, however, can take years. Look for a PPC management firm like WebCitz to do the hard work for you!
Making informed advertising decisions requires a clear understanding of your conversion rate. Throughout Fort Lauderdale, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
Unless the margins are great, this return on ad spend is likely not acceptable for most Fort Lauderdale businesses.
To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. You now sell two sweatshirts for every 100 visitors to your website. There is a double return on ad spend here! Selling those sweatshirts might actually be profitable now.
To manage your Fort Lauderdale paid advertising effectively, you need to understand your conversion rate and how to improve it.
The creatives that you use in Facebook Ads could be the most important aspect of your campaign.
Your Fort Lauderdale Facebook and Instagram ads are mostly targeted at a cold audience interested in quickly scrolling by advertisements in favor of seeing what their friends and family have recently posted.
You have to develop an understanding of how to capture someone's attention in a split second.
If you want to accomplish this, you must develop amazing ad creatives that make people stop for a moment and think, "woh, what...?"
You cannot achieve this by running the same ad creative over and over again. It doesn't matter how good an advertisement is, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Fort Lauderdale.
Unless you experiment with new advertising creatives, you will suffer from "ad fatigue." It occurs when your target audience (in Fort Lauderdale and beyond) has seen your ad so many times that they instinctively scroll by it without interacting with it.
You don't want to get caught in this situation. When an ad isn't performing as well as it used to, you should pause it. You have to understand when to test new ideas. Especially if you are emotionally attached to an ad and that is the only reason you keep running it.
This is one of the benefits of working with a PPC management company that helps Fort Lauderdale businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Fort Lauderdale website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Fort Lauderdale ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Fort Lauderdale content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
Our digital marketers are so excited about managing Fort Lauderdale's paid advertising campaigns that they developed some helpful PPC calculators for you!
Let's work together on paid advertising for your Fort Lauderdale business! As a full-service PPC management company targeting Fort Lauderdale, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. This is not true of all Fort Lauderdale PPC management companies, since most only have a single person handling all the tasks. You might not be testing campaign optimizations and creative ideas often enough with those Fort Lauderdale PPC companies to get the results you desire.
Choosing a paid ad agency for your Fort Lauderdale business is not an easy task. Having over 18 years of experience, you can trust our PPC strategies and tactics for Fort Lauderdale businesses. Many of these are the same PPC tactics we use to generate leads for our company.
More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Fort Lauderdale company grow. Consider our PPC experts for the following reasons:
Let's discuss what our PPC experts can offer your Fort Lauderdale company! While we often provide complete paid advertising management services for small businesses in cities like Fort Lauderdale, we are also able to augment the marketing departments of large corporations in Fort Lauderdale and beyond.
We hope you consider our company when searching for a PPC advertising agency for you Fort Lauderdale small business or large corporation. We would be happy to talk to you about your follow-up questions via email or phone if you have any.
When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies!
Look at how we've been able to help improve paid ad performances for businesses in multiple industries!