Gainesville PPC Agency

Our Gainesville, FL PPC Management Campaigns

PPC Management consists of creating and optimizing paid advertisement plans in Gainesville. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide premium paid ads management, a paid advertising firm for Gainesville often starts by getting to know your company and its business model. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Gainesville, for example, are often only searching for quality leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that improves traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Gainesville PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Gainesville paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Gainesville organization should use a variety of advertising strategies and marketing tools to be successful with PPC advertising. Pay-per-click campaigns in Gainesville should include plans like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your Gainesville small business through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Gainesville-area paid ads campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a skilled PPC management service.

Pricing for Gainesville, FL Paid Ads Management

The price of our PPC management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Gainesville, FL Small Businesses

One of the most obvious benefits of Gainesville paid advertising is the quick increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

The first recommendation we offer to Gainesville businesses interested in running paid advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid ads or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

Gainesville businesses can benefit greatly from the addition of PPC advertising to their internet marketing campaign when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Gainesville, FL PPC

Our team of paid advertising consultants is knowledgeable about the latest paid ads trends in Gainesville. Drive traffic and conversions to your Gainesville digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

If you are searching for a roofing company in Gainesville, you might search "Gainesville Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that Gainesville roofing company's PPC advertising manager.

However, what if that exact match keyword wasn't producing enough search volume and the Gainesville roofing company needed to increase their advertising reach? The solution would require keyword research.

The next steps might involve the paid advertising manager discussing with the Gainesville roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.

Suppose the Florida PPC manager discovers that there is a high traffic volume for "Ocala, FL roofers" or even "Gainesville roof repair." The first phrase targets a location nearby Gainesville that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

Negative keyword lists can also benefit from keyword research. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In Gainesville paid ads campaigns, audience research is often discussed in the context of scaling social media ads. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

In years past, Gainesville PPC advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Gainesville advertisers lined up to exploit.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Gainesville and beyond. This even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Gainesville advertising companies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Gainesville paid advertising agencies using custom audiences, the trend is moving toward broad targeting. You can see it in every upgrade within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. Gainesville ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Optimizing Landing Pages

The quality of your landing page will be a big factor in the success of your Gainesville paid advertising campaigns.

When we take on the management of a PPC advertising campaign in Gainesville, we start by searching over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• What is the visibility of the call to action?
• How quickly does the page load?
• Does social proof exist?
• Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on Gainesville paid ads.

You should never consider your landing page complete. You can refine your Gainesville sales pitch by running A/B tests on the landing page every few months.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

One of our customers promotes an online fitness challenge that you can even join from Gainesville. In the course of managing their website marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• For the online program, we used sales letter funnels as the registration system.

There are many different types of funnels, so your Gainesville small business isn't limited to only these options. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Gainesville after weeks or months of training. Getting really good at funnels, however, can take years. Consider hiring a paid ads management agency, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Gainesville.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt on your site in Gainesville.
2. You have a 1% conversion rate. This means for every 100 website visitors in Gainesville you sell 1 sweatshirt.
3. Your average cost per click (CPC) is $0.50, meaning you spend 50 cents per person in Gainesville who visits your website.
4. You would need 100 clicks from paid advertising to sell one sweatshirt, which would cost $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Gainesville small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Gainesville paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Gainesville, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Gainesville.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Gainesville and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Gainesville small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Gainesville website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Gainesville ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Gainesville content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Gainesville, FL PPC Campaigns

In Gainesville, there are many ways to run paid advertising. Gainesville has a variety of business industries that use paid ads. Let's take a look at some of the most common ones.

Local Ads throughout Gainesville

If you have a business in Gainesville, you can run localized ads on almost any advertising platform. One platform may be more effective for your local Gainesville small business than another. You should try out every option available to see which suits you best. Here are a few options for nearby advertising.

There are going to be two options from Google.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Gainesville. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Gainesville. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Gainesville often use Google Local Service Ads.

Facebook Ads can also be used to target people in Gainesville. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Gainesville. For all types of Gainesville small businesses, we often use Facebook Ads.

Social Media Advertising for Gainesville Businesses

Almost all online ads you see on social media networks qualify as social media ads.

Maintaining fresh ad creatives is key to social media advertising. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative tweaks for campaigns with higher spending.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Gainesville organization offers.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Advertising within Gainesville

You'll want to invest in search engine marketing if you know people are looking online for the products you offer.

In some circles, this is referred to as Gainesville Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google paid ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Gainesville

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Gainesville news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads throughout Gainesville

Not everyone is going to convert during their first experience with your Gainesville website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Gainesville Ecommerce Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Gainesville storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads within Gainesville

YouTube, Instagram, Facebook, and other social media networking sites allow you to run video ads.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

Your Gainesville paid advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

Free PPC Calculators for Gainesville, FL Paid Ads Managers

As part of our commitment to managing Gainesville paid ads campaigns, our digital marketers worked with our website development team to build a few PPC calculators that might interest you.

• ROAS Calculator
• Cost Per Acquisition Calculator
• Calculate Churn Rate

View Other Paid Ads Tools

Why Choose WebCitz to Manage Your Gainesville, FL PPC Tactics

We'd love to partner with your Gainesville team on PPC advertising! In addition to PPC management, we have internal teams focused on sales funnel development, social ads, and ad creative testing for Gainesville. This is not true of all Gainesville PPC management companies, since most only have a single person handling all the work. You might not be testing campaign optimizations and original ideas often enough with those Gainesville paid ads companies to get the results you desire.

Choosing a paid ad company for your Gainesville company is not an easy task. Having over 18 years of experience, you can trust our PPC tactics and plans for Gainesville businesses. Many of these are the same paid ads plans we use to improve leads for our company.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Gainesville company grow. Here are a few reasons we suggest considering our paid ads experts:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Gainesville digital advertising packages, such as paid ads management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC professionals can do for your Gainesville business! Gainesville businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

We hope you consider our company when searching for a paid advertising company for you Gainesville organization. To start a discussion with the helpful staff at our paid ads company, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us