Miami Beach PPC Agency

Our Miami Beach, FL Paid Ads Management Strategies

PPC Ads Management consists of creating and optimizing paid advertisement services in Miami Beach. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid ads company for Miami Beach often begins by getting to know your company and its business model before providing proficient PPC ads management. Since the way you approach paid advertising for a nearby Miami Beach business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, nearby Miami Beach service providers are often only interested in qualified leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to generate traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Miami Beach paid ads, it's important to understand what metrics will be used. For PPC advertising to be effective, most Miami Beach paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Miami Beach business should use a variety of advertising tactics and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Miami Beach should include strategies like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make your Miami Beach company more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Miami Beach-area PPC campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a proficient paid ads management service.

Pricing for Miami Beach, FL PPC Management

The price of our PPC ads management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Miami Beach, FL Companies

One of the most obvious benefits of Miami Beach PPC advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running paid advertising in Miami Beach, we recommend that you start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid ads or scaling your ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

When everything comes together, paid advertising can be an invaluable addition to the digital advertising tactics of your Miami Beach company. Remember, more traffic doesn't always mean more conversions!

How We Manage Miami Beach, FL Paid Ads

Our team of paid advertising professionals is knowledgeable about the latest PPC trends in Miami Beach. Take advantage of our experience across dozens of business industries to help boost traffic and conversions to your Miami Beach digital assets.

Keyword Research

In the context of paid ads, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.

A search for "Miami Beach Roofer" on a search engine, for example, might lead someone to a roofing company in Miami Beach. As a paid advertising manager for that Miami Beach roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

What if, however, that exact match keyword wasn't producing enough search volume and the Miami Beach roofing company wanted to increase their traffic and conversions? Researching keywords would be necessary for the solution.

The next steps might involve the PPC advertising manager discussing with the Miami Beach roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting plan than exact matches might also be necessary.

Suppose the Florida paid ads manager discovers that there is a high traffic volume for "Miami, FL roofers" or even "Miami Beach roof repair." The first phrase targets a location nearby Miami Beach that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

Negative keyword lists can also benefit from keyword research. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

For example, someone looking for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. They might see your PPC advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Miami Beach paid ads campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

Facebook custom audiences were heavily relied upon by Miami Beach's paid advertising managers in the past. After all, one of the most appealing features of the Facebook Ads platform was the data it collected on its users, which Miami Beach advertisers lined up to exploit.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Miami Beach and beyond. This even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Miami Beach advertising agencies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

While there will still be plenty of Miami Beach paid advertising firms relying on custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.

This isn't to say audience research and targeting is going away. The targeting options within Miami Beach ad campaigns will likely always be manageable to boost performance.

Landing Page Optimization

It is important to focus on a high quality landing page when running paid advertisements in Miami Beach.

Our first step when managing a paid advertising campaign in Miami Beach involves reviewing the landing pages for best practices. Here are some of the factors we look for in this review:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• What is the visibility of the call to action?
• How quickly does the page load?
• Is there social proof?
• Can I load the page on a mobile device?

Designing and developing a quality landing page involves so many factors.

Please, don't spend money on Miami Beach paid ads until you have a landing page that follows best practices!

If you want to create an effective landing page, you should never consider it finished. Try running A/B testing every few months to continue refining your Miami Beach sales pitch.

Including a Sales Funnel

You might consider building out one or more sales funnels instead of a landing page. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

One of our customers promotes an online fitness challenge that you can even join from Miami Beach. In the course of managing their internet marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

Your Miami Beach business isn't limited to only these types of funnels. It is important to remember that these can be very useful for gauging interest in a product or service, building an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. You can learn this type of work at home or at a technical school in Miami Beach after weeks of training. However, getting really good at funnels can take years of experience. You can save yourself some time by searching for a PPC management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Making informed advertising decisions requires a clear understanding of your conversion rate. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Miami Beach.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt on your website in Miami Beach.
2. You have a 1% conversion rate. This means for every 100 website visitors in Miami Beach you sell 1 sweatshirt.
3. Your average cost per click (CPC) is $0.50, meaning you spend 50 cents per person in Miami Beach who visits your website.
4. You would need 100 clicks from paid advertising to sell one sweatshirt, which would cost $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Miami Beach small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Miami Beach paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Miami Beach, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Miami Beach.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Miami Beach and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Miami Beach small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Miami Beach website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Miami Beach ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Miami Beach content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Miami Beach, FL PPC Campaigns

In Miami Beach, there are many ways to run paid ads. Let's discuss some of the most common paid advertising being run within various business industries in Miami Beach.

Local Business Ads within Miami Beach

Local ads for your Miami Beach business can be run through nearly any advertising platform. Depending on the nature of your local Miami Beach business, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Let's talk about a few localized advertising choices.

From Google, you'll have two options.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Miami Beach. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Miami Beach. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Miami Beach often use Google Local Service Ads.

Facebook Ads can also be used to target people in Miami Beach. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Miami Beach. We often rely on local Facebook Ads for all types of Miami Beach small business industries.

Social Ads throughout Miami Beach

A social media ad is pretty much any online advertisement you see on a social networking site.

The trick to social media advertising is keeping the ad creatives fresh. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative modifications.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search ads since your ads will only show when someone is actively searching for what your Miami Beach small business has to offer.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Advertising within Miami Beach

You'll want to invest in search ads if you know people are looking online for the products you offer.

In some circles, this is referred to as Miami Beach Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google advertising. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads for Miami Beach Businesses

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Miami Beach news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you build results from your ad spend if you have an understanding of your target audience.

Retargeting Ads for Miami Beach Businesses

There is a good chance that not everyone will convert during their first experience with your Miami Beach website, landing page, or sales funnel.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Miami Beach Ecommerce Organizations

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Miami Beach storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads within Miami Beach

You can run video ads on Facebook, YouTube, Instagram, and other social networking websites.

Using YouTube Ads is as basic as setting up a video ad campaign in Google Ads.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Miami Beach paid advertising campaigns.

Free PPC Calculators for Miami Beach, FL Paid Ads Managers

As part of our commitment to managing Miami Beach paid ads campaigns, our digital marketers worked with our website development team to build a few PPC calculators that might interest you.

• Return on Ad Spend Calculator
• CPA Calculator
• Churn Rate Estimator

View All Paid Ads Tools

Why Choose WebCitz to Manage Your Miami Beach, FL PPC Tactics

We'd love to partner with your Miami Beach team on PPC advertising! As a comprehensive paid ads management agency targeting Miami Beach, we have multiple internal teams focused on search engine ads, social media advertising, sales funnel development, and ad creative testing. In most Miami Beach paid ads companies, only one person handles all tasks, but this is not the case for us! You might not get the results you want from Miami Beach paid ads agencies if you don't test campaign optimization and innovative ideas often enough.

There are many factors to consider when researching paid ads agencies for your Miami Beach small business. The PPC strategies and tactics we suggest for your Miami Beach company are backed by more than 18 years of experience. These are often the same paid ads strategies we use for our own lead generation.

In addition, you should choose us as your paid advertising firm because you are confident we can help your Miami Beach company grow. Consider our PPC professionals for the following reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Miami Beach internet advertising plans, such as PPC management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC specialists can do for your Miami Beach business! Miami Beach organizations often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

We hope you consider our company when looking for a paid advertising agency for you Miami Beach small business. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads agency.

800-796-8263 Email Us