Pompano Beach PPC Agency

Our Pompano Beach, FL PPC Management Campaigns

PPC Management consists of creating and optimizing paid advertisement plans in Pompano Beach. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising agency for Pompano Beach often begins by getting to know your company and its business model before providing skilled PPC management. Since the way you approach PPC advertising for a local Pompano Beach organization is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Pompano Beach, for instance, are often only interested in good leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through paid advertising that improves traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Pompano Beach PPC management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Pompano Beach paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Pompano Beach business needs to use multiple tactics and marketing tools. Some of the best paid advertising services in Pompano Beach strive to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Pompano Beach company.
• Better understand ad attribution through the integration of third-party attribution software.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Pompano Beach-area PPC campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a proficient paid ads management service.

Pricing for Pompano Beach, FL PPC Management

The price of our PPC ads management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Pompano Beach, FL Companies

One of the most obvious benefits of Pompano Beach PPC advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

If you are interested in running paid advertising in Pompano Beach, we recommend that you start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid ads or scaling your ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

When everything comes together, paid advertising can be an invaluable addition to the digital advertising tactics of your Pompano Beach company. Remember, more traffic doesn't always mean more conversions!

How We Manage Pompano Beach, FL Paid Ads

Our team of paid advertising professionals is knowledgeable about the latest PPC trends in Pompano Beach. Take advantage of our experience across dozens of business industries to help boost traffic and conversions to your Pompano Beach digital assets.

Keyword Research

In the context of paid ads, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.

A search for "Pompano Beach Roofer" on a search engine, for example, might lead someone to a roofing company in Pompano Beach. As a paid advertising manager for that Pompano Beach roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

What if, however, that exact match keyword wasn't producing enough search volume and the Pompano Beach roofing company wanted to increase their traffic and conversions? The solution would require keyword research.

After discussing options, the next step might involve the PPC advertising manager talking with the Pompano Beach roofing company what services they want to target more often and where. There may also be a need to broaden the keyword targeting.

For instance, the Florida PPC manager might discover high search volume for "Pompano Beach Highlands, FL roofing companies" or even "Pompano Beach roof repair." The first phrase targets a location nearby Pompano Beach that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid ads from showing in search queries that you know won't convert.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

In Pompano Beach PPC advertising campaigns, audience research is often discussed in the context of scaling social ads. Google Ads and Bing Ads also offer audience targeting options.

We'll review some audience research and targeting history within Facebook Ads.

In years past, Pompano Beach paid ads managers relied heavily on building out their own custom audiences within Facebook. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Pompano Beach eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. In fact, it even affected the accuracy of ad attribution reporting.

For most Pompano Beach advertising firms, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Although many Pompano Beach paid ads companies still rely on custom audiences, the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent edits to audience targeting.

It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Pompano Beach ad campaigns to squeeze a little extra performance.

Optimizing Landing Pages

An important factor in the success of your Pompano Beach PPC advertising campaign is the landing page.

Our first step when managing a paid advertising campaign in Pompano Beach involves reviewing the landing pages for best practices. Our review takes into account the following factors:

• Is there a benefit-focused headline?
• Is there an image above the fold?
• Is the content written in a compelling manner?
• Do you have a lead form I can use right away?
• What is the visibility of the call to action?
• Does the page load quickly?
• Is social proof present?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Pompano Beach paid ads!

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Sales Funnel Development

You might consider building out one or more sales funnels instead of a landing page. To get leads, build email audiences, and even make online purchases, we rely on sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Pompano Beach. In the course of managing their internet marketing, we built several sales funnels using Click Funnels. Here are some of the funnels we made:

• To increase awareness and capture email addresses, we used squeeze pages.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• For the online program, we used sales letter funnels as the registration system.

There are many different types of funnels, so your Pompano Beach business isn't limited to only these options. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Pompano Beach after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a PPC management firm, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Rate Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Pompano Beach.

To illustrate the impact of conversion rates, let's run through a basic example.

1. Your website sells a $100 sweatshirt in Pompano Beach.
2. You have a 1% conversion rate. This means for every 100 website visitors you sell 1 sweatshirt.
3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in Pompano Beach who visits it.
4. To sell 1 sweatshirt, you need 100 clicks from PPC advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. For every dollar you spend on paid advertising, you would receive two dollars back in return (ROAS).

For most Pompano Beach businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

Paying an advertising company to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

The conversion rate might increase from 1% to 2% as a result of these improvements. That means for every 100 visits to your website you now sell 2 sweatshirts. There is a double return on ad spend here! These sweatshirts might actually make you money now.

Pompano Beach PPC advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

The creatives that you use in Facebook Ads could be the most important aspect of your campaign.

When you run Facebook Ads or Instagram Ads in Pompano Beach, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Pompano Beach.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Pompano Beach and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Pompano Beach organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Pompano Beach website or funnel.

You might be suffering from ad attribution errors and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Pompano Beach ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Pompano Beach content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Pompano Beach, FL PPC Campaigns

In Pompano Beach, there are many ways to run PPC advertising. Let's discuss some of the most common paid advertising being run within various business industries in Pompano Beach.

Local Ads within Pompano Beach

Local ads for your Pompano Beach small business can be run through nearly any advertising platform. You may find greater success on one platform over another depending on the nature of your local Pompano Beach business. To find out which option works best for you, you should try all of the options available. Let's talk about a few local advertising choices.

From Google, you'll have two options.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you localized customers using this type of dynamic ad campaign. Pompano Beach professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Pompano Beach, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Pompano Beach area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Pompano Beach as a city, or specific ZIP codes around Pompano Beach. For all types of Pompano Beach small businesses, we often use Facebook Ads.

Social Ads for Pompano Beach Websites

Pretty much any online ad you see on a social media network website is going to qualify as a social media ad.

It's important to keep the ad creatives fresh when running social media marketing. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative updates for campaigns with higher spending.

One of the best things about social media ads is that you can target audiences who aren't yet aware of your product or service. When running search engine ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Pompano Beach organization offers.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Ads for Pompano Beach Small Businesses

You'll want to invest in search advertising if you know people are looking online for the products you offer.

Some people refer to this as Pompano Beach Search Engine Marketing, or SEM. This is just a different way of explaining search engine marketing, which are advertisements placed on the search results page of a search engine.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Pompano Beach

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Pompano Beach news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads throughout Pompano Beach

Your Pompano Beach website, landing page, or sales funnel won't convert everyone on the first visit.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Pompano Beach Ecommerce Organizations

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Pompano Beach storefront.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads for Pompano Beach Businesses

Social networking websites such as YouTube, Instagram, and Facebook allow you to advertise with video.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should consider incorporating video ads into your paid advertising campaigns in Pompano Beach if you have the budget to do so.

Free Paid Ads Calculators for Pompano Beach, FL PPC Managers

As part of our commitment to managing Pompano Beach paid advertising campaigns, our internet marketers worked with our web development team to build a few paid ads calculators that might interest you.

• Return on Ad Spend Calculator
• CPA Calculator
• Churn Rate Estimator

View More PPC Tools

Why Choose WebCitz to Manage Your Pompano Beach, FL Paid Ads Strategies

We'd love to partner with your Pompano Beach team on paid advertising! As a full-service PPC management firm targeting Pompano Beach, we have multiple internal teams focused on search ads, social media ads, sales funnel development, and ad creative testing. In most Pompano Beach PPC companies, only one person handles all duties, but this is not the case for us! You might not get the results you want from Pompano Beach PPC firms if you don't test campaign optimization and creative ideas often enough.

While researching paid advertising firms for your Pompano Beach company, there are many factors to consider. The PPC tactics and plans we suggest for your Pompano Beach company are backed by more than 18 years of experience. These are often the same paid ads tactics we use for our own lead generation.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Pompano Beach company grow. Here are a few reasons we suggest considering our paid ads experts:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
• We do not outsource Pompano Beach digital advertising packages, including paid ads management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our PPC professionals to discuss what we can do for you in Pompano Beach! While we often provide complete PPC advertising management services for small businesses in cities like Pompano Beach, we are also able to augment the marketing departments of large corporations in Pompano Beach and beyond.

Our team would appreciate the opportunity to be considered when your Pompano Beach small business needs a PPC marketing agency. To start a discussion with the helpful staff at our paid ads firm, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us