Port St Lucie PPC Agency

Our Port St Lucie, FL PPC Management Game Plans

PPC Management consists of creating and optimizing paid advertisement campaigns in Port St Lucie. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide skilled PPC management, a PPC advertising company for Port St Lucie often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

Service providers in Port St Lucie, for example, are often only searching for quality leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to build traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Port St Lucie PPC ads management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Port St Lucie paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with PPC advertising, your Port St Lucie organization needs to use multiple strategies and marketing tools. Some of the best paid advertising packages in Port St Lucie strive to:

• Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Port St Lucie small business.
• Better understand ad attribution through the integration of third-party attribution software.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Port St Lucie-area PPC campaigns, our team also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Jacksonville, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a professional PPC ads management service.

Pricing for Port St Lucie, FL PPC Management

The price of our paid ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Port St Lucie, FL Small Businesses

One of the most obvious benefits of Port St Lucie paid ads is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Port St Lucie businesses interested in running PPC advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid ads and online marketing can greatly enhance your Port St Lucie business's online advertising game plan. Remember, more traffic doesn't always mean more conversions!

How We Manage Port St Lucie, FL Paid Ads

Our team of paid ads experts is knowledgeable about the latest paid ads trends in Port St Lucie. Take advantage of our experience across dozens of business industries to help increase traffic and conversions to your Port St Lucie digital assets.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "Port St Lucie Roofer" on a search engine, for example, might lead someone to a roofing company in Port St Lucie. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Port St Lucie.

What if, however, that exact match keyword wasn't producing enough search volume and the Port St Lucie roofing company wanted to increase their traffic and conversions? Researching keywords would be necessary for the solution.

The next steps might involve the paid advertising manager discussing with the Port St Lucie roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.

For instance, the Florida PPC manager might discover high search volume for "Jensen Beach, FL roofing companies" or even "Port St Lucie roof repair." The first phrase targets a location nearby Port St Lucie that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

A person searching for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Port St Lucie paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

Port St Lucie paid ads managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Port St Lucie eagerly took advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

When Apple released its iOS 14.5 upgrade, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Port St Lucie and beyond. In fact, it even affected the accuracy of ad attribution reporting.

For most Port St Lucie advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Although many Port St Lucie paid advertising firms still rely on custom audiences, the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting.

It's not to say audience research and targeting are going away. There will always be targeting options that can be manipulated within Port St Lucie ad campaigns to squeeze a little extra performance.

Landing Page Optimization

It is important to focus on a high quality landing page when running paid advertisements in Port St Lucie.

We begin by examining the landing pages on any PPC advertising campaign in Port St Lucie to make sure they follow best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• What is the quality of the content? Is it well written?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is social proof present?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Port St Lucie paid advertising!

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Revenue Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

One of our clients promotes an online fitness challenge that you can even join from Port St Lucie. In the course of managing their online advertising, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• To increase awareness and capture email addresses, we used squeeze pages.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Port St Lucie business isn't limited to only these options. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Port St Lucie after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a PPC management firm, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Rate Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Port St Lucie.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt on your website in Port St Lucie.
2. You have a 1% conversion rate. This means for every 100 site visitors in Port St Lucie you sell 1 sweatshirt.
3. The average cost per click (CPC) on your website is $0.50, meaning you spend 50 cents for each person in Port St Lucie who visits it.
4. You would need to pay $50 for 100 clicks from paid advertising to sell 1 sweatshirt. This is known as your cost per acquisition (CPA).
5. For every dollar you spend on paid advertising, you would receive two dollars back in return (ROAS).

Unless the margins are great, this return on ad spend is likely not acceptable for most Port St Lucie businesses.

To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. There is a double return on ad spend here! These sweatshirts might actually make you money now.

Port St Lucie PPC advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

The creatives that you use in Facebook Ads could be the most important aspect of your campaign.

When you run Facebook Ads or Instagram Ads in Port St Lucie, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out good looking ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Port St Lucie.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Port St Lucie and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps Port St Lucie businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Port St Lucie website or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Port St Lucie ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Port St Lucie content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Port St Lucie, FL PPC Campaigns

In Port St Lucie, there are many ways to run PPC advertising. Let's discuss some of the most common paid advertising being run within various business industries in Port St Lucie.

Local Marketing throughout Port St Lucie

If you have a business in Port St Lucie, you can run local ads on almost any advertising platform. One platform may be more effective for your localized Port St Lucie business than another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.

From Google, you'll have two options.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Port St Lucie. We often use Performance Max campaigns for professional services companies in and around Port St Lucie, such as accountants, lawyers, dentists, and physicians.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Port St Lucie, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your nearby Port St Lucie area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Port St Lucie as a city, or specific ZIP codes around Port St Lucie. For all types of Port St Lucie businesses, we often use Facebook Ads.

Social Media Ads for Port St Lucie Websites

Pretty much any online ad you see on a social media network website is going to qualify as a social media ad.

The trick to social media ads is keeping the ad creatives fresh. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social media advertising is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search advertising since you only get to show them when someone searches for what you offer in Port St Lucie.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Advertising throughout Port St Lucie

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

There are some people out there who refer to this as Port St Lucie Search Engine Marketing, or SEM for short. This is just a different way of explaining search engine ads, which are advertisements placed on the search results page of a search engine.

If you have been running search advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads in Port St Lucie

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local area Port St Lucie news stations), gossip websites, and more.

Google Ads and Bing Ads commonly offer these campaign types.

With display ads, all you need are a few different sizes of ad creatives. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Port St Lucie Small Businesses

There is a good chance that not everyone will convert during their first experience with your Port St Lucie website, landing page, or sales funnel.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Port St Lucie Ecommerce Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Port St Lucie Small Businesses

Social networking websites such as Instagram, Facebook, and YouTube allow you to advertise with video.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should consider incorporating video ads into your paid advertising campaigns in Port St Lucie if you have the budget to do so.

Free Paid Ads Calculators for Port St Lucie, FL PPC Managers

As part of our commitment to managing Port St Lucie paid advertising campaigns, our digital marketers worked with our website development team to build a few PPC calculators that might interest you.

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Calculate Churn Rate

View Other PPC Tools

Why Choose WebCitz to Manage Your Port St Lucie, FL Paid Ads Services

We'd love to partner with your Port St Lucie team on paid ads! As a comprehensive PPC management agency targeting Port St Lucie, we have multiple internal teams focused on search advertising, social ads, sales funnel development, and ad creative testing. This is not true of all Port St Lucie PPC management companies, since most only have a single person handling all the work. You might not be testing campaign optimizations and original ideas often enough with those Port St Lucie paid ads companies to get the results you desire.

Choosing a paid ad company for your Port St Lucie company is not an easy task. The PPC tactics and plans we suggest for your Port St Lucie company are backed by more than 18 years of experience. As a lead generation agency, we often use similar paid ads plans.

In addition, you should choose us as your paid ads company because you are confident we can help your Port St Lucie company grow. Consider our paid ads consultants for the following reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search placements.
• We do not outsource Port St Lucie digital marketing plans, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our paid ads experts to discuss what we can do for you in Port St Lucie! While we often provide complete paid advertising management services for small businesses in cities like Port St Lucie, we are also able to augment the marketing departments of large corporations in Port St Lucie and beyond.

Our team would appreciate the opportunity to be considered when your Port St Lucie business needs a paid ads marketing firm. To start a discussion with the helpful staff at our PPC company, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us